Ke hana wau i kahi hoʻopaʻa Marriott, hana wau i kēia no ka mea loaʻa iaʻu ka Bonvoy App, akā i ka ʻimi ʻana i kēia app, hoʻohana wau i ka huaʻōlelo ʻike ʻia ʻo Marriott, a i ke kelepona ʻana, hoʻohana mau wau i ka 800-Marriott. Hoʻomaopopo wau iā Westin ka moena lani aʻu i aloha ai, akā ʻoi aku ka maikaʻi o ka moena ma Ritz-Carlton.
No laila, kahaha wau ua kūʻai ʻo Marriott International i ka brand lifestyle kupaM i nehinei.
ʻO kēia ke ʻano o ka noho ʻana ma kekahi hōkele Marriott-branded ʻē aʻe, ʻaʻole hiki iā ʻoe ke loaʻa i nā hale kūʻai maikaʻi a i ʻole hale kūʻai?
Ua ʻōlelo ʻo Marriott i kāna hoʻolaha paʻi ʻana ʻo Citizen M he makana kūʻokoʻa a ʻano hou i ka ʻāpana lawelawe koho. Manaʻo ʻia ke kālepa e hoʻolōʻihi i ka hoʻonui honua ʻana o Marriott i kāna koho-lawelawe a me nā makana hale noho, ʻoiai ke hoʻomau nei ka hui e hoʻonui i kāna kōpili e hāʻawi i nā koho hoihoi hou aʻe no nā malihini a me nā lālā Marriott Bonvoy ma ka honua holoʻokoʻa.
ʻO ka citizenM global portfolio i kēia manawa he 36 mau hōkele hāmama, nona nā lumi he 8,544, ma waena o nā kūlanakauhale he 20 a puni ka US, Europe, a me Asia Pacific, me nā kūlanakauhale ʻīpuka e like me New York, London, Paris, a me Roma. ʻO ka pipeline o ka brand i kēia manawa he ʻekolu mau hale i kūkulu ʻia ma luna o 600 mau lumi i manaʻo ʻia e wehe ʻia ma ka waena o 2026, me ka manaʻolana o ka ulu nui ʻana ma waena o nā wahi honua o Marriott i nā makahiki e hiki mai ana.
ʻAʻole ʻo Marriott, akā ʻike ʻia ka brand citizenM no kāna lawelawe ʻoiaʻiʻo, ʻike loea i loko o ka hōkele, hoʻohana maikaʻi loa i ka lewa, a nānā i ke kiʻi a me ka hoʻolālā.
ʻO ka brand, i hoʻokumu ʻia i ka makahiki 2008, mālama i ka heluna kanaka e ulu ana o ka poʻe mākaʻikaʻi ʻike waiwai e ʻimi ana i nā hale hoʻokele ʻenehana me nā hiʻohiʻona e like me ka hoʻolālā akamai i loko o ka lumi, nā wahi maʻamau i loko a me waho e hōʻike ana i nā hana immersive a me nā mea hana kūloko, nā lumi noho i hoʻonohonoho pono ʻia e like me nā keʻena hana hui, nā lumi hālāwai noʻonoʻo, nā koho meaʻai a me nā mea inu, a me nā hale noho ola.
I ka pau ʻana o ke kālepa, e uku ʻo Marriott i $355 miliona no ka loaʻa ʻana o ka brand a me ka waiwai naʻauao pili. Ma hope o ka pani ʻana, e lilo ka waihona citizenM i ʻāpana o ka ʻōnaehana Marriott, me nā hōkele i nona a hoʻolimalima ʻia e ka mea kūʻai aku e pili ana i nā ʻaelike franchise hou me Marriott. Manaʻo ʻia nā uku hoʻopaʻa ʻia no ka waihona paipu hāmama a i lalo o ke kūkulu ʻia ʻana ma kahi o $30 miliona i kēlā me kēia makahiki. Hiki i ka mea kūʻai aku ke loaʻa i nā uku uku a hiki i $110 miliona e pili ana i ka ulu ʻana o ka brand i ka wā e hiki mai ana ma kahi kikoʻī, mau makahiki. ʻAʻole e hoʻomaka kēia mau uku a hiki i ka makahiki ʻehā ma hope o ka pani ʻana.
ʻO ka pani ʻana o ke kālepa e pili ana i nā kūlana maʻamau, me ka ʻae ʻana o ka hoʻoponopono o US. Ke manaʻo nei ʻo ka pani ʻana i ka makahiki 2025, manaʻo ʻo Marriott i ka makahiki piha 2025 ka ulu ʻana o ka lumi ʻupena e kokoke ana i 5 pakeneka.
Ua hana ʻo Morgan Stanley & Co. International plc a me Eastdil Secured ma ke ʻano he mau ʻōlelo aʻoaʻo kālā i ka mea kūʻai aku ma kēia hana.
