I mea e hopu ai ʻo Thailand i ka hiki o ka mākaʻikaʻi maikaʻi a me ka hoʻokipa ma 2025, pono ka ʻāina e "hohonu" me nā hale kūʻai kiʻekiʻe, regenerative wellness a me culinary tourism i hoʻonohonoho ʻia e hoʻoholo i ka hopena o ka ʻāina i lilo i hale mākaʻikaʻi nani o Asia.
ʻO ke koʻikoʻi o nā hōʻailona ma Thailand ke hoʻohuli nei ʻo Bangkok i "kūlanakauhale pāʻani" honua aʻo ka hoʻololi ʻana i nā waiwai o nā huakaʻi makaikai ma ka puʻuwai o ka mea e hoʻokele nei i ka waiwai, ʻoi aku ma mua o 1,100 mau ʻelele (kahi moʻolelo) i lohe ʻia ma Hui Kūkākūkā o Thailand (TTF) 2025.
Hoʻopaʻa ʻia ma InterContinental Bangkok, ma ka 14 TTF, ua wehe ʻia ka manaʻo o JOMO (Joy of Missing Out), e pani ana i ka FOMO (Fear of Missing Out) no ka mea, ua loaʻa nā huakaʻi huakaʻi hele ʻia e nā poʻe huakaʻi e makemake ana e wehe i kahi ʻano mālama pono iā lākou iho e hahai i kā lākou mau ʻike kūʻokoʻa.
ʻO ke alakaʻi ʻana i ka neʻe hou ʻana i ka ʻoihana maikaʻi loa he 1.2 biliona THB i kēlā me kēia makahiki (USD 5.7 biliona). Ua ana ʻia kēia ma ka ʻaoʻao o kahi ʻāpana hale noho kaulana loa i ka THB 191 biliona (USD 34.6 biliona), ʻo ia wale nō ka hoʻomaka, wahi a C9 Hotelworks Managing Director, Bill Barnett.
"ʻAʻole pili ka maikaʻi i nā spas, e pili ana i ka hele ʻana i waho a hauʻoli i ke ʻano ola olakino," wahi a Bill Barnett, ka mea nāna i hoʻokumu i TTF. "Ke noho lōʻihi nei ka poʻe malihini a ke hoʻololi nei nā hana hoʻolimalima me ka manaʻo o ka lōʻihi i ka ikaika ikaika i ka mākeke nani hou."
Ua lohe ka poʻe mai ka hoʻokipa ʻikepili kumu ʻo Jesper Palmqvist, ka hope pelekikena ʻāpana o STR no Asia Pacific e puka mai ana kahi huakaʻi ma Bangkok me nā hōkele nani e hana maikaʻi loa ana ma ka muliwai Chao Phraya e like me nā helu 2024, e pāʻani ana i ka moʻolelo "hou hou" o ʻO ke ʻano a me nā kaiāulu i alakaʻi ʻia i ka meaʻai he mau kāleka huki koʻikoʻi no nā huakaʻi kiʻekiʻe.
ʻO ka ulu ʻana o Brand ke kikowaena o ke kumuhana o "Managing Lifestyle vs. Traditional Brands" i alakaʻi ʻia e Siradej Donavanik, hope pelekikena o ka hoʻomohala ʻana ma Dusit Hotels & Resorts, nāna i ʻōlelo ʻo Dusit Thani i wehe hou ʻia i hoʻokomo i nā kuhikuhi hou o ka hui; ʻoiai ʻo Patrick Finn, ka hope pelekikena o ka hoʻomohala ʻana ma IHG Hotels & Resorts, i hōʻike ʻia "The Hot List - Top Luxury Travel Trends in Thailand" e hoʻoikaika ana i ka ʻike ʻana i ka meaʻai a me ka mea inu i ke kahua waena ma 2025.
Ua puka mai ʻo IHG Hotels & Resorts ma ke ʻano he alakaʻi i ka hoʻokipa maikaʻi ma Thailand ma o kāna mau hōʻailona InterContinental a me Kimpton, me ka wehe hou ʻana o ka InterContinental Khao Yai Resort lanakila nui.
