Ke hoʻonohonoho nei ʻo Infare, ka hui naʻauao kumu kūʻai mokulele, no ka ulu hou ʻana me ke koho ʻana iā Dominique Leroux i Hope Pelekikena o Marketing.
Lawe mai ʻo Dominique me kāna ʻike kūʻai nui i loaʻa ma nā mea hoʻolako ʻenehana huakaʻi koʻikoʻi o ka honua kahi i paʻa ai ʻo ia i nā kūlana alakaʻi like ʻole ma ʻEulopa, ka Middle East a me Asia. ʻO ka mea hou loa, ua alakaʻi ʻo ia i ka hui kūʻai aku no Saber ma Asia Pacific, i hoʻokumu ʻia ma Singapore.
Mai ke keʻena ʻo Infare's Berlin, e alakaʻi ʻo Dominique i ka hoʻolālā kūʻai honua o ka hui a me nā kamaʻilio kūloko a me waho, e hōʻike ana i ka Luna Nui ʻo Harald Eisenaecher.
Ua ʻōlelo ʻo Eisenaecher no kēia koho ʻana: "Ua hauʻoli wau i ka hoʻokipa ʻana iā Dominique i ka hui Infare. Me kona ʻike nui i ke kūkulu ʻana i nā ʻenehana huakaʻi huakaʻi pāʻoihana, e pāʻani ʻo Dominique i kahi kuleana koʻikoʻi i ka hoʻonoho ʻana iā Infare ma ke poʻo o ka hana hou o ka ʻoihana a me ka lawe ʻana i ka brand Infare i ka pae aʻe. ʻO nā ʻike ʻike nui a Infare e hoʻopuka nei he mea koʻikoʻi loa ia i nā ʻoihana huakaʻi a puni ka honua.
Ua hoʻohui ʻo Leroux: "ʻOliʻoli maoli wau e hui pū me Infare a me kāna huakaʻi ulu hoihoi. Ma hope o ka hala ʻana o ʻelua mau makahiki i loko o nā hui honua nui, ʻo ka neʻe ʻana i kahi ʻoihana ʻōpio a ikaika i kahi ʻāpana e ʻike nei i ka hyper-growth he manawa kūpono ʻole.
Ua hoʻopau ʻo Eisenaecher: "Ua makemake nui ʻo Dominique i ka lawe ʻana i nā hoʻonā hou i ka mākeke, e hui pū me nā hui kūʻai aku me ka hoʻonui ʻana i ke kaulike o ka brand. Ma ke ʻano he lālā o ka hui alakaʻi o Infare, e kōkua ʻo ia iā mākou e hāʻawi i ka waiwai nui i kā mākou mea kūʻai aku a hoʻokō i kā mākou mau hoʻolālā ulu.
