Ua hoʻolaha ʻo Choice Hotels International, Inc., i kēia lā i kahi hoʻolaha hoʻolaha hoʻolaha hoʻolaha lehulehu a puni ka lehulehu e hōʻike ana i ka tagline "ʻO ʻoe kā mākou ʻoihana." Hoʻohana ka hoʻolaha i ka ʻoiaʻiʻo o ka mea kūʻai aku e hiki ke wehewehe ākea ka "ʻoihana" - mai ka hālāwai me nā mea kūʻai aku i ka hoʻolālā ʻana i kahi hui ʻohana.
ʻO kahi hiʻohiʻona nui o ka hoʻolaha ʻo ia ka maʻalahi. Hoʻololi maʻalahi ʻia ka tagline hou "ʻO kā mākou ʻoihana ʻo ʻoe" i ka huakaʻi ʻoihana a i ʻole ka huakaʻi leʻaleʻa a e hōʻike ʻia nā hōʻailona like ʻole i loko o ka waihona like ʻole o ka hui i nā makahiki e hiki mai ana.
"ʻO kā mākou ʻoihana ʻo ʻoe" ke hoʻololi nei i ka manaʻo mai ka mea a mākou e hana ai ma ke ʻano he hōʻailona i ka mea a mākou e hana ai no: nā ʻAmelika paʻakikī a me nā kumu āpau a lākou e hele ai," wahi a lākou. Robert McDowell, luna kalepa nui, Choice Hotels. "I kēia kauwela, e hoʻoikaika kā mākou kālepa i ka ʻōlelo e loaʻa mau i nā mea kūʻai ke kumu kūʻai haʻahaʻa i hōʻoia ʻia i ka wā e heluhelu ai lākou ma ChoiceHotels.com a hoʻokomo hou i nā huakaʻi hui a me nā leʻaleʻa i ka hōʻoluʻolu 'hou', ʻaʻole i ʻoi aku ka maikaʻi."
I kēia makahiki, e hōʻike ʻia nā wahi kīwī "Our Business is You" i ka hōʻailona hōkele hōʻoluʻolu hou i hoʻololi ʻia. Ua hilinaʻi ʻia e nā ʻoihana a me nā huakaʻi leʻaleʻa no nā makahiki ʻoi aku ma mua o 30, ua hōʻoluʻolu ʻia nā hōkele ʻo Comfort a puni ka ʻāina me nā lobbies hou, nā lumi hoʻokipa a me kahi hōʻailona hōʻailona hou. ʻO nā hōkele ʻoluʻolu i hoʻolālā hou ʻia a me ka hōʻailona e kū i ke kahua waena o ka hoʻolaha, e hōʻailona ana i kahi koʻikoʻi koʻikoʻi i ka holomua ʻana o ka brand $ 2.5 ieeeea?, ka hoʻololi ʻana i nā makahiki he nui i ka hui pū ʻana me kāna mau franchisees.
ʻO nā wahi kīwī, i hana ʻia e Choice's creative agency-of-record, Durham, NCʻO McKinney, hōʻikeʻike i nā mea huakaʻi like ʻole e hoʻolauleʻa ana i kahi lā maikaʻi i hoʻohana ʻia ma nā hōkele ʻo Comfort ma ka ʻāina. E hoʻolaha ʻia nā hoʻolaha ma nā mākeke ʻāina a me nā ʻano media like ʻole, me ke kīwī, ka hoʻoheheʻe pūnaewele, a me ka wikiō kikohoʻe.
E hōʻike pū ʻia ana ka hoʻolaha ʻana i nā kolamu like ʻole o Choice Hotels o nā brands, me Cambria Hotels, Sleep Inn a me Quality Inn, e hoʻoikaika ana i ka hāʻawi ʻana o Choice i kahi hōʻailona hōkele e hoʻokō i nā pono o kēlā me kēia huakaʻi. Eia hou, loaʻa i nā malihini ka puke pololei ma ChoiceHotels.com a he mau lālā o ka papahana kūpaʻa lanakila ʻo Choice Privileges i ke kumu kūʻai haʻahaʻa, hōʻoia ʻia. Hiki i nā lālā Choice Privileges ke loaʻa nā helu no kēlā me kēia noho kūpono ma nā hōkele i koho ʻia a puni ka honua. Hāʻawi ka lālā manuahi i nā uku wikiwiki, me nā helu bonus, nā mile mokulele, a i ʻole nā hōʻaiʻē no ka kofe premium a i ʻole nā hōʻaiʻē kaʻa kaʻa ma o ka papahana Your Extras.
