Ua loaʻa i ka Clickatell's Chat Commerce Trends Trends Report he 95% o nā mea kūʻai aku makemake i kahi ʻike pilikino ma ke kamaʻilio no ka hoʻopaʻa ʻana i nā mea hou, ʻoi aku hoʻi no ka lohi o ka lele ʻana, ka nānā ʻana i ka lohi, a me ka hoʻonui.
ʻO Clickatell, ka CPaaS innovator a me Chat Commerce alakaʻi, i kēia lā i hōʻike i nā hopena o kāna mea hou loa Hōʻike ʻo Chat Commerce Trends: Huakaʻi huakaʻi, e wehe ana i nā ʻike hou e pili ana i ke ʻano o ka makemake o nā mea kūʻai o kēia lā e kamaʻilio a kūʻai aku me nā hōkele, nā mokulele, a me nā hui kaʻa hoʻolimalima ma nā kamaʻilio memo kelepona. ʻO ka noiʻi, nāna i hoʻopuka i nā pane mai ka 1,000 mau mea komo, ʻike ʻia he 87% o nā mea kūʻai aku makemake e hoʻohana i ka leka uila e kamaʻilio me nā hui huakaʻi.
ʻO 77% o nā mea kūʻai aku e ʻōlelo lākou makemake lākou e hoʻohana i kahi loulou uku kelepona me nā māka huakaʻi.
No ka hoʻomaopopo hohonu ʻana i ke kamaʻilio ʻana o nā mea kūʻai aku me nā māka huakaʻi, ua ʻike ka noiʻi hou a Clickatell i ka makemake nui no nā ʻike pilikino a maʻalahi hoʻi ma o nā kamaʻilio memo, e like me 92% o nā mea komo e makemake e hoʻohana i ka leka uila e launa pū me nā hōkele, 89% makemake e hoʻohana i ke kelepona. ka leka uila e launa pū me nā mokulele, a makemake ʻo 85% e hoʻohana i ka leka uila e launa pū me nā hui kaʻa hoʻolimalima. ʻO Gen Z, Millennials a me Gen X ke kau nei i ka leka uila ma ke ʻano he ala maikaʻi loa o ka kamaʻilio ʻana me nā māka huakaʻi, e hōʻike ana i kēlā mau ʻōpio ʻoi loa ka makemake e launa pū me nā hōʻailona ma o ke kelepona.
Hōʻike pū ka hōʻike i ka nalowale ʻana o nā hui huakaʻi i kahi noi kūʻokoʻa o ka ʻike leka uila: nā uku. ʻO ka ʻoiaʻiʻo, 73% o nā mea kūʻai aku i hōʻike ʻaʻole lākou i kūʻai aku ma o kahi loulou uku SMS. Eia nō naʻe, me ka 77% o nā mea kūʻai aku e ʻōlelo nei ua makemake lākou e hoʻohana i kahi loulou uku kelepona me nā māka huakaʻi, aia kahi manawa nui no nā mokulele, nā hōkele a me nā hui kaʻa hoʻolimalima e hoʻonui i ka ʻike huakaʻi a ʻae i nā mea kūʻai aku e nānā, kūʻai a hahai i kā lākou. nā hoʻolālā huakaʻi āpau ma kā lākou kelepona paʻalima. E kūʻai paha ʻo 81% o nā mea kūʻai aku ma o kahi loulou uku me kekahi ʻano hui huakaʻi, me nā hoʻopaʻa hōkele ma luna o ka papa inoa (58%).
Loaʻa nā ʻike nui hou aʻe:
- Nā mokulele:
- Makemake ʻo 48% i nā kamaʻilio kelepona mai nā hui huakaʻi i ka manawa o ka hoʻopaʻa ʻana, a ʻo 63% i ʻōlelo i loko o 24 mau hola.
- Makemake nā mea kūʻai e loaʻa i kahi leka i ka lā o kā lākou huakaʻi me ka ʻike koʻikoʻi, me 60% o nā mea kūʻai aku e makemake ana e loaʻa i ka leka hoʻomaopopo no nā hoʻololi hope loa i kā lākou huakaʻi holo.
- Makemake ʻo 48% o nā mea kūʻai aku e hoʻopaʻa i kahi mālama mokulele me kahi mokulele ma o ka leka uila.
- Hotels:
- Makemake nā mea kūʻai aku i ka leka uila me nā hōkele (92%) vs. nā mokulele (89%).
- No nā hōkele, ʻo ka loaʻa ʻana o ka leka kelepona ua mākaukau kou lumi a me ka noi ʻana i ka hoʻopaʻa ʻana i ka wā mua a i ʻole ka lohi ʻana ka makemake nui loa i waena o nā mea kūʻai (58% makemake i ka hoʻolaha ʻana ua mākaukau ko lākou lumi a makemake ʻo 41% e hoʻolaha ʻia e hoʻomaikaʻi i ko lākou lumi).
- ʻO ka hoʻopaʻa ʻana o ka hōkele a me ka hoʻonui ʻana i ka lumi ka makemake kiʻekiʻe loa no ka hoʻohana ʻana i kahi loulou uku kamaʻilio - 58% makemake e kākau i kahi hoʻopaʻa, 47% makemake e hoʻomaikaʻi i ko lākou lumi.
- Nā kaʻa hoʻolimalima:
- Makemake ʻo 54% o nā mea kūʻai e loaʻa i kahi leka i ka lā o kā lākou huakaʻi me ka ʻike koʻikoʻi hoʻolimalima kaʻa, a makemake ʻo 50% o nā mea kūʻai aku e loaʻa i ka leka hoʻomaopopo no nā loli hope loa.
- Nāʻauhau:
- Ua hōʻike ʻo 71% o nā mea kūʻai aku ua makemake nui lākou e kūʻai me kahi hui huakaʻi ma o kahi loulou uku wale nō ma hope o ke kamaʻilio ʻana me kahi mea ola a i ʻole bot automated.
- Kaʻahele maʻamau:
- ʻO 27% makemake i ka leka uila e kamaʻilio me kahi hui huakaʻi (ʻo ka mea kiʻekiʻe loa o kēlā me kēia ʻano), ʻoiai ʻo 8% wale nō makemake e kamaʻilio me kahi hui huakaʻi ma ke kamaʻilio pūnaewele.
- Manaʻo ka 48% o nā mea kūʻai aku e hoʻomaka nā memo kelepona i ka manawa o ka hoʻopaʻa ʻana, 63% e manaʻo e hoʻomaka nā memo kelepona i 24 mau hola ma mua o kā lākou huakaʻi.
- ʻO 80% o nā mea kūʻai aku ʻoi aku ka maʻalahi o ka hoʻohana ʻana i kahi pākaukau huakaʻi ma o ka leka uila i hoʻohālikelike ʻia me nā kahawai ʻē aʻe.
- Ua koi ʻia nā mea hoʻohana iPhone e hoʻohana i ka leka uila me nā hui huakaʻi i hoʻohālikelike ʻia i nā mea hoʻohana Android.
"Ma ka ʻae ʻana i nā kamaʻilio a me nā kūʻai aku no kā lākou mea kūʻai aku ma ke kamaʻilio ʻana, ua wehe ʻo Clickatell i nā puka i ka ʻoluʻolu a me ka pilikino ma waena o nā māka huakaʻi," wahi a Pieter de Villiers, Luna Nui a me ka hoʻokumu ʻana o Clickatell. "Ke hōʻike nei ka ʻikepili he manawa kūpono no nā māka huakaʻi e hāʻawi i nā lawelawe i kā lākou mea kūʻai aku me ka maʻalahi a maʻalahi hoʻi ma o ka leka uila, kahi e makemake ai nā mea kūʻai aku. ʻOi aku paha i kēia manawa, ʻoi aku ka pono o ka mea kūʻai aku no ka hopu ʻana a pono nā māka huakaʻi e hoʻonui i kēlā me kēia pā.
