Ua hōʻike ka US Census Bureau i kēia manawa ua ʻoi aku ka nui o nā ʻAmelika i ka makahiki 65 a ʻoi aku ma mua o nā manawa ʻē aʻe o ka mōʻaukala US. Ma ʻApelila 1, 2010 aia he 40.3 miliona mau kānaka i ka makahiki 65 a ʻoi aku, ua piʻi 5.3% mai 35 miliona i ka makahiki 2000 (a he 3.1 miliona wale nō ma 1900).
Ua lele ka heluna kanaka 65 a ʻoi aku i ka 15.1% ma waena o 2000 a me 2010, ke hoʻohālikelike ʻia me ka piʻi ʻana he 9.7% no ka huina o ka heluna kanaka US. He 65% ka nui o ka heluna kanaka i ka 13% i ka makahiki 12.4 a me 2000% i ka makahiki 4.1.
I Malaki, 2004, ua kākau ʻo Polofesa Anthony Marshall i hala ma ka Hotel & Motel Magazine i kahi ʻatikala i kapa ʻia, "Gray Matters: How to Profit from an Aging Marketplace."
“ʻO ka hoʻohenehene maoli i kēia lā a me nā makahiki aia ma luna o nā hōkele ʻaʻole i mālama i kā lākou waiwai i palekana a ʻoluʻolu hoʻi no ka poʻe ʻelemakule. ʻAʻole naʻe ka poʻe he nui ... "i ʻōlelo ai ʻo ia.
ʻO kekahi mea pale i ka loaʻa ʻana o kahi hōkele i palekana a ʻoluʻolu hoʻi no ka poʻe ʻelemakule, ʻo ia ka manaʻo kuhihewa i mālama ʻia e nā limahana a me nā kikowaena, ʻo ia:
– ʻAʻole lohe ka poʻe ma mua o 55 no laila ʻoi aku ka maikaʻi o kāu ʻōlelo leo nui.
– Loaʻa i nā kānaka a pau ma mua o 60 ka maʻi Alzheimer, no laila, mai hoʻonele i ka manawa e kamaʻilio pū me lākou.
- Makemake nā poʻe ʻelemakule e kapa ʻia nā inoa hoʻohaʻahaʻa e like me "sweetie," "dearie," a i ʻole "mom and pop."
No ka hiki ʻana i kēia mākeke, pono e hoʻomaopopo nā hōkele i nā pono a me nā makemake o ka poʻe mākaʻikaʻi kahiko a hāʻawi i nā lawelawe e ʻoluʻolu iā lākou. He mea liʻiliʻi ka mākaʻikaʻi ʻana i nā haʻuki nani ke noho ka hapa nui o ka poʻe mākaʻikaʻi ma ke kaʻa kaʻaahi no ka mea ʻo ka piʻi ʻana i ka wailele ke piʻi loa. ʻAʻole pono e hoʻopau ʻia kekahi mau kāne e hoʻolauleʻa ana i kā lāua male ʻana he 50 makahiki i loko o ka lumi hokele no ka mea hoʻokani ka disc jockey i nā mele rock-and-roll kaumaha wale nō. Akā, pono ʻoe e makaʻala i nā preconceptions. ʻO ka hapa nui o ka poʻe ʻelemakule, no ka laʻana, ʻoi aku ka ʻōpio a me ka holomua o ko lākou manaʻo ma mua o ka manaʻo o ka poʻe. Ua wehe lākou i nā manaʻo hou a ua pōloli i ka ʻike. Ma mua o ka wā ma mua, ke hoʻohana nei ka poʻe ʻelemakule i kā lākou kamepiula, ka Pūnaewele, a me nā pūnaewele pūnaewele e ʻimi, hoʻolālā, a puke i ka lawe ʻana, nā hōkele, a me ka huakaʻi.
Nā Pono a me nā makemake o ka poʻe mākaʻikaʻi kahiko
Laha ʻia ka manaʻo ʻino i ka poʻe ʻelemākule, ʻo ia hoʻi ka hana ʻino i ka poʻe ʻelemakule. Pono e hoʻomaʻamaʻa ʻia nā limahana hōkele o ka hōkele e hana pū me ka mea huakaʻi kahiko. Pono e aʻo ʻia ke koʻokoʻo i ke kamaʻilio ʻana me ka poʻe nāwaliwali ka maka a maikaʻi ʻole ka lohe ʻana a i ʻole nā mea ʻelua.
Nui ka poʻe makemake i nā lumi me nā moena ʻelua a me nā wahi lumi ma nā papahele haʻahaʻa ma kahi kokoke i kahi ʻeleke a me ke alapiʻi ahi. Hiki i ka palekana a me ka palekana ke lilo i wahi kūʻai ikaika. Ma mua o nā huakaʻi ʻē aʻe, hauʻoli nā malihini kahiko i nā wahi e hiki ai iā lākou ke ʻākoakoa e kamaʻilio a launa pū. Pono e hoʻokaʻawale ʻia kēlā mau lumi mai ka lumi hoʻokipa cocktail.
E hauʻoli nā hui o nā huakaʻi makua i ka hele ʻana i kekahi ʻano hoʻokipa hoʻokipa. Hiki iā ʻoe ke hālāwai me lākou i ko lākou hōʻea ʻana e wehewehe i nā manawa ʻai a me nā hale hōkele a laila hāʻawi i ka kofe, lemonade, a me nā meaʻai i kālua ʻia i ka home. Makemake pū ka hapa nui o ka poʻe ʻelemakule e komo i nā ʻoliʻoli i hoʻonohonoho ʻia ma hope o ka ʻaina ahiahi, e like me ka huakaʻi i kahi hale keaka kūloko, hīmeni pū, a i ʻole kahi huakaʻi kūʻai. Hāʻawi kekahi mau hale hōkele i nā lawelawe alakaʻi no kēia mau hana a no nā huakaʻi lā. E pōmaikaʻi nā malihini hōkele a pau i kēia mau hoʻomaikaʻi:
Ma na rumi hookipa
– ʻOi aku ka maikaʻi o ka hoʻomālamalama ʻana ma ka papaʻaina kākau, ma ka ʻaoʻao moe, ma ke keʻena keʻena, ma ke keʻena TV, ma ke komo ʻana o ka lumi.
- E hoʻololi i ke kī uila ma ka ʻaoʻao moe e hoʻomalu i nā kukui lumi āpau.
- ʻO nā kaohi mamao TV maʻalahi ke heluhelu, akaka ma ke ala, maʻalahi e hana, a maʻemaʻe maʻemaʻe.
– ʻO nā pale ʻeleʻele a/a i ʻole nā aka e pale pono i ka mālamalama.
- He uaki ala maʻalahi e hoʻolālā a heluhelu.
- Hoʻololi ke kukui ma ke kumu o ke kukui kahi e ʻike maʻalahi ai lākou a hiki aku.
- Nā lole lole maoli i loko o ka lumi lumi me nā hao a me nā papa hao.
- Nā mea i paʻi wehewehe ʻia i kākau maikaʻi ʻia, paʻi maopopo ʻia, a nui hoʻi i hiki ke heluhelu maʻalahi.
- E hāʻawi i nā ʻōlelo kuhikuhi kuhikuhi nui i nā alapiʻi puka ma ke kua o nā puka lumi hoʻokipa.
I loko o nā lumi ʻauʻau
- E hoʻopili i ka mea maikaʻi ʻole i ka skid ma lalo o nā ʻauʻau ʻauʻau a me ka papahele ʻauʻau.
- E hoʻokomo i nā paʻa lima i hoʻopaʻa ʻia a paʻa a hopu i nā kaola i loko o nā wahi ʻauʻau/ʻauʻau.
- E hōʻoia i ka maʻalahi o ka hoʻokele wai a me nā poʻo ʻauʻau hiki ke hoʻololi ʻia.
- E hoʻopau i ka piʻi ʻana o ka wai wela a hāʻawi i ka wai wela-pale.
- E hoʻouka i nā lima hoʻohana maʻalahi ma kahi o nā kī.
- E hoʻokomo i nā kukui pō ʻaʻole e hoʻopilikia i ka hiamoe akā e hāʻawi i nā huakaʻi pō palekana i ka lumi ʻauʻau.
- E hoʻouka i kahi aniani hoʻonui ma luna o kahi bracket accordion.
- E hāʻawi i kahi mea maloʻo lauoho i ʻae ʻia e UL me kahi pale paʻa i ka paia.
- Hāʻawi i nā kāwele ʻoi aku ka maikaʻi, ʻoi aku ka maikaʻi.
- E hōʻoia i ka lōʻihi o nā pale ʻauʻau a hiki i lalo o ka piko ʻauʻau.
- E hoʻolako i nā lako lumi hale lole (sampoo, lotion, a me nā mea ʻē aʻe) i loko o nā pahu i maʻalahi ke ʻike (me ka paʻi nui) a i hoʻokiʻekiʻe i luna o ka pāpale no ka huli maʻalahi ke pulu nā lima.
Ma na Alanui A me na Liekie
- E hoʻomaopopo i ka hoʻomālamalama maikaʻi ʻia o nā alahele, ʻoi aku ka nui ma luna o nā puka lumi hoʻokipa e wikiwiki ai ka hoʻohana ʻana i nā kāleka laka puka uila.
- Hāʻawi i nā hōʻailona kuhikuhi maʻalahi i ka heluhelu ʻana.
– Pono e hoʻokomo ʻia nā hōʻailona puka puka ma kahi kokoke i ka papahele i ʻole e hūnā ʻia e ka piʻi ʻana o ka uahi.
- Pono e loaʻa i nā Eleva nā pihi papahele māmā a mālamalama maikaʻi me nā pihi "Puka Wehe" maʻalahi ke loaʻa.
- Pono e hoʻihoʻi koke ʻia nā pahu puka ʻeleʻele ke hoʻopā ʻia.
I ka Pohō Mana
- Hāʻawi i nā kukui uila, nā lapalapa a me nā kukui uila.
– Loaʻa i ka nui o ka ʻōmole wai, nā meaʻai hou, a me nā lako.
- E hoʻouka i nā mea hoʻoheheʻe i hoʻihoʻi ʻia.
– Hoʻopaʻa i nā hana pā wai i ka ʻōnaehana pilikia.
- E nānā a hoʻomaikaʻi i nā sila ma nā pahu hau a me nā pahu hau.
ʻO ka hope, e hoʻolohe i nā ʻōlelo naʻauao a Tony Marshall: "Me he mea lā iaʻu ʻo ke ala maikaʻi loa e hoʻohuli ai i ka hina hina i ke gula maʻemaʻe i kēia mau lā, ʻo ia ka hoʻomaʻamaʻa ʻana i nā mea āpau o ka huakaʻi a palekana no ka poʻe ʻelemakule. Pono nā hui hoʻolālā hōkele a me nā hui hoʻolālā e hoʻohana i kēia mākeke ulu a hoʻokomo i nā mea koʻikoʻi ma nā pae āpau o ka hoʻomohala ʻana.
No ka 'ike hou aku e pili ana i ka mea kakau o keia 'atikala, e hele i: www.stanleyturkel.com.
He aha e lawe ʻia mai kēia ʻatikala:
- A tour of scenic sports is of little value when most senior travelers must remain in the tour bus because the hike to the falls is uphill all the way.
- Most older persons also like to participate in organized entertainment after dinner, such as a trip to a local theater, sing-along, or a shopping excursion.
- In order to reach this market, hotels must understand the needs and wants of the older traveler and provide services that appeal to them.
