ʻO BTC 2011, ka hōʻike kālepa Italia no nā hālāwai, nā hanana, nā ʻaha kūkā, nā huakaʻi hoʻoikaika, a me nā ʻoihana mākaʻikaʻi ʻoihana, ua hoʻopau maikaʻi ʻia ma Iulai 1 ma ka Hale Hōʻikeʻike ʻo Fiera di Rimini, ma waena o ka hauʻoli nui o ka poʻe i hele mai.
ʻO ka BTC ʻelua e mālama ʻia ma Rimini i pōmaikaʻi mai ka ʻike o ka huakaʻi i loaʻa i ka makahiki i hala, kahi i alakaʻi ai i kahi hui maikaʻi a ʻoi aku ka wai. Ua hōʻike ka ʻoihana ma ke ʻano nui i kēia manawa i ka lā kauwela a me ka neʻe ʻana i Rimini, ʻo ia hoʻi, me kāna mau hale hōʻikeʻike hou, i hōʻike ʻia he mea hoʻokipa maikaʻi loa.
He 313 nā hui hōʻikeʻike, 278 Italia a me nā mea kūʻai aku i hoʻokipa ʻia, a me 60 mau ʻelele o ka paʻi, me ka helu helu helu ma nā lā 2 o ka hōʻike i 8.82% versus 2010 i 3,732, a me 6,417 mau koho i mālama ʻia ma waena o nā mea hōʻikeʻike a me nā mea kūʻai aku.
Hōʻike ka poʻe kūʻai a me nā malihini kipa i ka hauʻoli e pili ana i ka ʻokoʻa ʻana o nā mea hōʻikeʻike, ʻo ia hoʻi i kēia makahiki nā mea hoʻolako e hana ana ma ke kūʻai aku ʻole, kamaʻilio, a me ka ʻenehana, mahalo i ka hui pū ʻana me Stratego/P5, nāna i hoʻonohonoho a mālama i ka wahi kūikawā ʻO MarkEvent a me Teknocongress , nāna i holo i ka Tech&Fun wahi.
Ma ka huli ʻana, ua hoʻoholo ʻia nā mea kūʻai i hoʻokipa ʻia i ke ʻano kiʻekiʻe e nā mea hōʻikeʻike, mahalo i ke kaʻina koho i alakaʻi ʻia e ke keʻena kūʻai kūʻai o BTC me ke kākoʻo o nā ʻōlelo aʻoaʻo honua, Federcongressi&venti (ka hui ʻoihana nui Italia), a me Starwood.
"Ua piha ka hōʻike i nā manawa kūpono a hiki iā ia ke hāʻawi aku i kekahi mea i nā mea pāʻani a pau o ka ʻoihana," wahi a Gabriella Ghigi, BTC Exhibition Manager, "ʻO ia ka manaʻo i makemake mākou e hāʻawi i ka BTC i kēia makahiki: ʻoihana, ʻo ka mea mua loa. akā, ʻo nā hanana hoʻonaʻauao pū kekahi, nā ahiahi pūnaewele, kahi manawa no ka ʻoihana e hui ai i nā ʻelele o nā ʻoihana, a no nā hui e hui pū ai i ko lākou mau lālā. ʻOi aku ka maikaʻi o ka BTC ma mua o kahi hōʻike kālepa maʻalahi, no ka mea ua lilo ia i wahi no ka hui kaiaulu holoʻokoʻa e hui a kūkākūkā i nā pilikia hoihoi. Hōʻike ʻia kēia e ka piʻi ʻana o ka nui o nā malihini kipa i kēia makahiki ʻaʻole i hoʻokipa ʻia akā hele mai i ka hōʻike no nā kumu ʻoihana.
Ua hoʻokipa ʻo BTC i nā hōʻike mua o ka Hui Kūkākūkā o Italia a me ka papahana MICE interregional ma Italia, ʻelua mau mea koʻikoʻi a kumuhana no ka ʻoihana. ʻO Paolo Zona, ka luna o Federcongressi&venti, i kapa ʻia ʻo BTC "he kumu kūʻokoʻa" a ʻo Eugenio Magnani mai ka Ministry for Tourism i ʻōlelo ʻo BTC "he hale kūʻai hou ia kahi e hana ai," e hōʻoiaʻiʻo ana i ke kuleana nui o ka hōʻike i ke ola o ka ʻoihana ma Italia.
He 18 mau semina i mālama ʻia ma nā lā ʻelua o ka hōʻikeʻike. Ua uhi lākou i nā pilikia ma nā wahi āpau o ka hoihoi i nā mea hoʻokele hanana a me nā ʻoihana. ʻO ka hanana maikaʻi loa i hele mai ʻo ia ka hōʻike ʻana o ka mākeke hanana 2 - Hoʻopukapuka a me ke kūʻai ʻana i nā ʻoihana o nā hui Italia a me ʻEulopa. Ua kauoha ʻia kēia noiʻi e BTC e hāʻawi i ka ʻoihana me kahi mea hana no ka hoʻomaopopo a me ka nānā ʻana i nā ʻano mākeke. Ua hōʻike pū ʻia hoʻi ka hoʻolālā no ka noiʻi kūʻai kūʻai kūkā Italia hou [Osservatorio Congressuale Italiano], ka mea e mālama ai ʻo BTC ma ka inoa o Federcongressi&eventi, a mai ka makahiki e hiki mai ana e hāʻawi i kahi kikoʻī kikoʻī a me ka loiloi waiwai o ka mākeke hanana ma Italia.
Ma mua a ma hope o ka hōʻike ʻana, ua hoʻokipa maikaʻi ʻia nā hana: ʻo ka mua he kipa ʻana no nā mea kūʻai aku i hoʻokipa ʻia a me ka paʻi ʻana i ka Palacongressi hou o Rimini, kahi wahi nui no ka ʻoihana kūkā Italia, i hoʻopuni ʻia me ka ʻaina ahiahi e ke awa o Rimini. ʻO ka lua o ka hana, ʻo BTC's Moonlight Party, ua hāʻawi i nā poʻe āpau i ka manawa e ʻike ai iā Borgo San Giuliano, ke kauhale lawaiʻa kahiko, kahi, me ka hoʻokipa ola a me nā kiʻi ʻoniʻoni ʻo Fellini, hiki iā lākou ke ʻono i ka meaʻai kūloko i kahi lewa hoʻomaha maikaʻi no ka pūnaewele.
"I kēia makahiki, ua hōʻoia ʻo BTC ʻo ia ka hanana koʻikoʻi no nā hui Italia a me nā hanana hanana," wahi a Paolo Audino, Luna Nui o Exmedia, ka hui e hoʻonohonoho ana i ka BTC, "Ua hāʻawi ʻo ia i nā ʻike koʻikoʻi, a ma luna o nā mea āpau, hōʻike ʻo ia. hiki iā ia ke hoʻohālikelike iā ia iho me nā pahuhopu ʻoihana ʻoihana, hāʻawi iā lākou i nā manawa kūpono e loaʻa ai nā hopena i koi ʻia. E hoʻomau mākou i ka hana ma ka ʻike, ma ka maikaʻi o nā mea kūʻai aku i hoʻokipa ʻia, ma ka diversification o nā mea hōʻikeʻike, a ma nā mea hana e hoʻomaopopo ai i ka mākeke, e hana i ka BTC, i kēlā me kēia makahiki, i ka wahi hālāwai par excellence no ka ʻoihana a me kahi ʻāina momona. e hoʻoulu i nā manaʻo, kālena, nā papahana, a me nā pilina."
No laila e ʻike iā ʻoe ma BTC 2012, ma Iune 21 a me 22 ma Fiera di Rimini Exhibition Center.
www.btc.it
