ʻO Brand USA, ka hui kūʻai huakaʻi huakaʻi no ʻAmelika Hui Pū ʻIa, me ka hui pū ʻana me United Airlines, i hoʻokipa i kāna huakaʻi kamaʻāina Kina mua loa (MegaFam).
Ua komo ka MegaFam he 50 mau mea hoʻokele kaʻahele kaulana mai nā wahi ma Kina, me Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Xian, Hangzhou, Nanjing, Wenzhou, a me Chongqing.
"Ua hana pū mākou me kā mākou mau hoa hana no kekahi manawa e hoʻokipa i kahi huakaʻi kamaʻāina o nā mea hoʻokele mākaʻikaʻi kūpono mai Kina ma ke ʻano he ʻāpana o ka hoʻolālā ʻana o ka US-China Tourism Year," wahi a Thomas Garzilli, ka luna kūʻai nui no Brand USA. "Ua hāʻawi ka MegaFam i nā ʻoihana huakaʻi kiʻekiʻe, mai nā wahi a puni ʻo Kina, ka manawa e ʻike ai i ʻAmelika Hui Pū ʻIa a, ma, a ma waho aʻe o nā kūlanakauhale ʻīpuka."
Ua hāʻawi aku ʻo Brand USA ʻo China MegaFam i nā mākaʻikaʻi huakaʻi i nā kūlanakauhale ʻāina ʻo ʻAmelika e like me New York City, Chicago, a me Los Angeles, a me nā ʻike ma nā wahi kūloko i hiki ke maʻalahi i nā kūlanakauhale ʻīpuka e like me Stony Brook, N.Y.; Mystic, Conn.; Estes Paka, Colo.; Rapid City, S.D. a he nui hou aku. Ua hoʻopau ka China MegaFam me kahi hanana hope loa i mālama ʻia e Visit California ma Levi's Stadium ma Santa Clara, Calif.
Mahalo i nā papa mākaʻikaʻi hoa a me nā hui kūʻai huakaʻi e like me NYC & Company, Connecticut Office of Tourism, Discover Long Island, Visit Denver, Visit Houston, Travel Texas, Destination DC, Visit Baltimore, Visit Philly, Discover Lancaster, Choose Chicago, Illinois Office of ʻO ka mākaʻikaʻi, ka huakaʻi hele ma South Dakota, Discover Los Angeles, Las Vegas Convention and Visitors Authority, a me Visit California, ua loaʻa i nā mea hoʻokele kaʻahele kahi hōʻike piha o nā mea a ʻAmelika e hāʻawi ai. "Mai ka ikaika o ko mākou mau kūlanakauhale nui a hiki i ka moʻomeheu o nā hiʻohiʻona kūʻokoʻa i ko mākou mau kūlanakauhale liʻiliʻi a hiki i ka plethora o nā huakaʻi e kali nei i ko mākou waho nui a me nā paka aupuni, hoʻoulu mau ʻia nā malihini e nā ʻano like ʻole o ʻAmelika Hui Pū ʻIa," wahi a Garzilli. .
"Ua hauʻoli mākou e hui pū me Brand USA e hoʻomau i ka manawa o ka US-China Tourism Year ma kēia MegaFam e hoʻolaha i ka United States i nā mākaʻikaʻi Kina," wahi a Walter Dias, ka luna hoʻomalu o United, Greater China & Korea Sales.
Hoʻohana ʻo United Airlines i nā mokulele ʻē aʻe o US-China, a i nā kūlanakauhale ʻoi aku ma Kina, ma mua o nā mokulele ʻē aʻe, a me nā lawelawe trans-Pacific mai Kina ma mua o nā mokulele US ʻē aʻe me nā ala he 17 a ʻoi aku ma mua o 100 mau mokulele i ʻAmelika mai ka ʻāina nui. Kina, Hong Kong a me Taiwan.
Ua hoʻomaka ʻo United i ka lawelawe nonstop i Kina i ka makahiki 1986 a i ka makahiki 2016 i hoʻokumu i ka lawelawe hoʻokuʻu ʻole mua loa mai Xiʻan a i ʻAmelika Hui Pū ʻIa a me Hangzhou-San Francisco nonstop lele mua. I kēia manawa, lawelawe ʻo United iā Beijing me nā mokulele kū ʻole i nā mokulele ma Chicago, New York/Newark, San Francisco a me Washington-Dulles. Loaʻa i ka lawelawe mai Shanghai nā huakaʻi kū ʻole mai Chicago, Guam, Los Angeles, New York/Newark a me Kapalakiko. Loaʻa i ka lawelawe mai Chengdu, Hangzhou a me Xiʻan nā huakaʻi kū ʻole mai Kapalakiko. Loaʻa i ka lawelawe mai Hong Kong nā huakaʻi kū ʻole mai Chicago, Guam, Ho Chi Minh City, New York/Newark, San Francisco a me Singapore.
Ma Kekemapa, e hoʻolauna ʻo United i kahi papa ʻoihana ʻo United Polaris hou loa ma nā mokulele intercontinental lōʻihi, e komo pū ana me nā alahele a pau o Kina a me ka ʻāina nui o ʻAmelika, e komo pū ana me Saks Fifth Avenue kahi moe maʻamau a me kahi ʻike meaʻai a me nā mea inu hou. e like me nā pahu hoʻomaha.
"ʻO ka papahana MegaFam o Brand USA, he mea mua no ka ʻoihana huakaʻi US, ʻo ia kekahi o nā ala maikaʻi loa e hoʻolaha ai i ka mākaʻikaʻi honua i ʻAmelika Hui Pū ʻIa," wahi a Garzilli. "He papahana holomua loa ia i holo pinepine mai Australia, Kelemānia, New Zealand, a me United Kingdom." Mai ka hoʻomaka ʻana o ka papahana ma 2013, ua hoʻokipa ʻo Brand USA ma mua o 700 mau mea huakaʻi huakaʻi honua a me nā mea hoʻokele huakaʻi. Ua hoʻokomo ʻo MegaFam itineraries i nā wahi i nā mokuʻāina ʻo 50 US a me ka Apana o Columbia.
Ua koho ʻo Pelekikena Obama a me ka Pelekikena Kina Xi Jinping i ka makahiki ʻAmelika Hui Pū ʻIa - Kina i ka mahina ʻo Kepakemapa 2015 no ka hoʻomaopopo ʻana i ka pilina pili mau a me ka hoʻomohala mau ʻana o ka huakaʻi US - Kina. Ke nānā aku nei ka Makahiki Makahiki i ka hoʻomaikaʻi like ʻana o ka huakaʻi a me nā ʻike mākaʻikaʻi, ka ʻike moʻomeheu, a me ka mahalo i nā kumuwaiwai kūlohelohe i loko o nā ʻoihana huakaʻi o nā ʻāina ʻelua a ma waena o nā huakaʻi US a me Kina. I Pepeluali, ua hana pū ʻo Brand USA me ka China National Tourism Administration a me ka US Department of Commerce e hoʻomaka i ka Makahiki Makahiki ma ka hoʻokipa ʻana i kahi leʻaleʻa ma Beijing e komo pū ana me kahi papahana aupuni a me ka ʻoihana kiʻekiʻe a me ka kuke ʻana a me ka ʻoliʻoli mai ʻAmelika Hui Pū ʻIa. . Ua mālama ʻia ka hanana i ka wā o ka huakaʻi kūʻai mua loa a Brand USA i Kina, kahi huakaʻi ʻekolu kūlanakauhale, kahi i ʻae ai i nā hui hoa 40 e hui a kūʻai aku i ko lākou mau wahi ponoʻī i nā ʻoihana huakaʻi Kina kaulana a me nā mea hoʻokele huakaʻi.
ʻO Brand USA ka ikaika hoʻonohonoho no ka ʻoihana huakaʻi a me ka ʻoihana mākaʻikaʻi o US ma lalo o ka Makahiki Makahiki, e koi ana i nā kumuwaiwai a me nā ʻike i ka ʻoihana huakaʻi a me ka ʻoihana mākaʻikaʻi o ʻAmelika e komo a hoʻohana i ka paepae o ka Makahiki Makahiki. No ka laʻana, he mea paahana pūnaewele i hoʻokuʻu ʻia ma mua o kēia makahiki i loaʻa nā kumuwaiwai e like me ka hohonu o ka mea kūʻai aku a me ka ʻike mākeke, ka hōʻailona Makahiki Makahiki, kahi alemanaka haku, nā wikiō mai ka Pelekikena Obama a me ke Kakauolelo Pritzker, nā manawa kūʻai kūʻai kolepa ʻo Brand USA a ʻoi aku. Ua hoʻokumu hou ʻo Brand USA i kahi papahana hoʻomaʻamaʻa "Kina mākaukau" i loaʻa i nā hoa āpau a ke hāʻawi nei ʻo Brand USA i nā ʻaha kūkā mākaʻikaʻi kūloko a puni ʻo ʻAmelika i ka makahiki e hiki mai ana.
He ikaika loa ʻo Brand USA ma Kina me ka kūʻai ʻana aku i nā mea kūʻai aku, ka huakaʻi huakaʻi huakaʻi hele, a me nā kahua kūʻai hui. Hoʻopili piha ʻia ke kūʻai aku ʻana o nā mea kūʻai aku i ka mākeke Kina a loaʻa i nā kikohoʻe koʻikoʻi a me ka noho ʻana ma waena o nā kahawai Kina i hoʻokumu ʻia a kū mai. No ka hiki ʻana i ka ʻoihana huakaʻi a me ka media huakaʻi a hui pū me ka US Embassy a me nā consulates, ua hoʻokumu ʻo Brand USA i nā keʻena hōʻike ma Beijing, Chengdu, Guangzhou, a me Shanghai. Hoʻohana ka nui o nā papahana kūʻai kolepa a Brand USA i kāna mau hoa hana ma Kina e hoʻohana i kēia mea hoʻolaha hoʻolaha a me nā wāwae kālepa.
Ua hoʻonui ʻia ka mokulele mokulele mai Kina a i ʻAmelika Hui Pū ʻIa i ka piʻi ʻana o ka noi huakaʻi inbound mai Kina a i USA. Wahi a nā helu helu mua i nānā ʻia e ka National Travel and Tourism Office (NTTO), ua hoʻokipa ʻo ʻAmelika Hui Pū ʻIa ma kahi o 2.6 miliona mau malihini kipa mai Kina i 2015 - lilo ʻo ia ka ʻelima o ka mākeke honua nui loa e pili ana i ka kipa ʻana i ʻAmelika Hui Pū ʻIa. He 18% ka piʻi ʻana o kēia ma mua o 2014, he makahiki i ʻike ʻia he 21% ulu makahiki.
Ua hōʻike hou aku ʻo NTTO ʻo Kina ke kumu hoʻokahi o ka hoʻolimalima huakaʻi honua ma 2015. ʻO ka ʻoi aku o $30 biliona i hoʻolilo ʻia e nā malihini Kina ma mua o ka hoʻolimalima ʻana e nā malihini mai Kanada a me Mexico. Ma ka awelika, hoʻolilo ka Kina i $7,164 i kēlā me kēia huakaʻi US - ma kahi o 30% kiʻekiʻe ma mua o nā malihini kipa honua.
ʻO Kina ka helu hoʻokahi o ka mākeke honua e pili ana i ka huakaʻi a me nā huakaʻi huakaʻi o US - e hoʻohui ana ma kahi o $ 74 miliona i ka lā i ka ʻoihana US. Hoʻonoho kēia ʻano iā Kina ma ke ʻano o nā mākeke ulu kiʻekiʻe loa no ka USA.
He aha e lawe ʻia mai kēia ʻatikala:
- “From the vibrancy of our big cities to the culture of unique attractions in our smaller towns to the plethora of adventures that await in our great outdoors and national parks, visitors are always inspired by the variety of experiences in the United States,”.
- Department of Commerce to launch the Tourism Year by hosting a gala in Beijing that included a high-level government and industry program and award-winning cooking and entertainment from the United States.
- United began nonstop service to China in 1986 and in 2016 launched the first ever non-stop service from Xi’an to the United States and first Hangzhou-San Francisco nonstop flight.
