Ma waena o nā ʻano o ka hoʻopunipuni hoʻopunipuni i ʻike ʻia e CHEQ, ʻo ia nā mea hoʻohana ʻino a me nā mea kolo, nā botnets maʻalahi, nā moʻokāki hoʻopunipuni, kaomi i nā mahiʻai a me nā mea hoʻohana proxy a me ka lehulehu o nā mea hoʻohana pono ʻole e hana i ka hoʻopunipuni pili i ka eCommerce. Ua mālama ʻia ke aʻo ʻana ma waena o kahi loko o nā pūnaewele 42,000 ma ʻAmelika ʻĀkau, ʻEulopa a me ʻAsia, e noi ana i nā haneli o nā hoʻokolohua cybersecurity i kēlā me kēia kipa pūnaewele e hoʻoholo ai i ko lākou ʻoiaʻiʻo.
Ua ʻike ʻia nā pūnaewele eCommerce he mea palupalu loa, me ka ʻike nui ʻana i ka hoʻouka ʻana i ke kāleka, ka hoʻopunipuni hoʻihoʻi, nā haʻihaʻi ʻikepili, nā inoa hoʻopunipuni a me nā ʻano hana hoʻopilikia ʻē aʻe.
Me nā mea kūʻai kūʻai maʻamau e hoʻolilo ma kahi o $ 6 biliona ma ke kūʻai aku ʻana i ka Pōʻalima ʻEleʻele, ʻoiai e ʻike pū ʻia ana i ka hoʻopunipuni kālā, nā ʻikepili skewed a nalowale nā loaʻa, manaʻo ʻo CHEQ e hiki ke hōʻino i nā ʻoihana ma kēia Pōʻalima ʻeleʻele ma mua o $ 1.2 biliona.
Loaʻa nā kuhi mai ka hōʻike hou a CHEQ e uhi ana i ke kumukūʻai o ke kaʻa hoʻopunipuni i ka ʻoihana pūnaewele.
He aha e lawe ʻia mai kēia ʻatikala:
- The study was conducted across a pool of over 42,000 websites in North America, Europe and Asia, applying hundreds of cybersecurity tests to each website visitor to determine their authenticity.
- Among the forms of fake traffic uncovered by CHEQ were malicious scrapers and crawlers, sophisticated botnets, fake accounts, click farms and proxy users as well as a host of illegitimate users committing eCommerce-related fraud.
- With retailers typically spending as much as $6 billion on Black Friday marketing, while also being exposed to financial fraud, skewed data and lost revenue, CHEQ estimates that damage to businesses on this Black Friday could surpass $1.
