Pehea ka ʻokoʻa o ka ʻike o nā ʻoihana liʻiliʻi ma ke kālepa honua mai ka mea e kū nei i nā ʻoihana nui? ʻO ka hōʻike hou loa a ka International Trade Commission e pili ana i nā SME a me ka lawe ʻana aku e nānā iā ia. Ua paʻi ʻia au e kekahi mau pakuhi e hōʻike ana i nā mea e hoʻopilikia nui nei i nā SME ʻAmelika e pili ana i ka lawe ʻana aku, e hoʻohālikelike ana i ko lākou manaʻo i nā mea hoʻopuka nui. Hoʻokaʻawale nā pakuhi ma waena o nā mea kūʻai aku i nā lawelawe a me nā mea kūʻai waiwai paʻakikī, e hoʻohuli ana i kekahi mau ʻokoʻa hohonu. Hoʻokumu ʻia nā ʻike ma kahi noiʻi o nā ʻoihana ʻoi aku ma mua o 8,400 US.
ʻOi aku ka lōʻihi o ka mōʻaukala o nā mea kūʻai paʻakikī, no laila e nānā mua kākou ma laila. Ma muli o 19 mau pilikia ʻē aʻe i ke kālepa, eia nā mea hopohopo he ʻumi, no ka mea, no nā SME US e kūʻai aku ana i nā huahana kino ma nā mākeke ʻē aʻe:
* hiki ʻole ke loaʻa i nā hoa haole
* koina kaʻa a me ka hoʻouna
* makemake nā mākeke haole i nā waiwai kūloko
* nā dute kiʻekiʻe
* ka loaʻa ʻana a i ʻole ka hana ʻana i nā uku
* loaʻa kālā
* nele i nā polokalamu kākoʻo aupuni
* kaʻina hana dute
* nā hoʻoponopono haole
* pilikia ka hoʻokumu ʻana i nā hui ma nā mākeke ʻē aʻe
ʻO kaʻoiaʻiʻo, hōʻike kēia iaʻu i ka nele o ka hoʻonaʻauao kumu kūʻai ma ʻAmelika Hui Pū ʻIa. He mea maʻalahi ka loaʻa ʻana o nā hoa haole ma o ka US Commercial Service's Gold Key Program, a pono ke kūʻai aku i ka maikaʻi e lanakila ai ka makemake o ka mea kūʻai aku i nā huahana kūloko. Hiki i ka Obama Administration ke kōkua nui i nā dute kiʻekiʻe, nā kaʻina hana kuʻuna a me nā lula o nā ʻāina ʻē inā e hoʻemi ʻia ka dime ma nā kūkākūkā kālepa a me nā ʻaelike kālepa manuahi. ʻO nā kumukūʻai hoʻouna hiki ke lilo i mea hoʻokaʻawale a, mai koʻu manaʻo ma Honolulu, hiki iā mākou ke hoʻomaka ma ka hoʻopau ʻana i ke kānāwai Jones. Ke lohe mau nei au i nā hoʻopiʻi mai nā SME e pili ana i nā pilikia i ka loaʻa kālā; ʻO ka pilikia me he mea lā ʻo ia kekahi o nā panakō US kūloko i makaʻu ʻole ʻia e ka ʻike ʻia o ka pilikia o ka hana ʻana i kekahi mea ma waho o ka ʻāina. E ala mai, e nā mea panakō, hāʻawi ka hapa nui o nā mākeke o ka honua i nā kūlana ʻoihana ʻoi aku ka maikaʻi ma mua o ʻAmelika Hui Pū ʻIa i kēia manawa!
Pīhoihoi au i ka ʻike ʻana aia nā pilikia kālepa e hoʻopilikia i nā ʻoihana nui ma mua o nā SME. Ua ʻike ka poʻe nui ʻaʻole lawa ka loaʻa kālā o kā lākou kūʻai ʻana mai nā ʻāina ʻē. He mea kēia o nā manaʻolana, a i ʻole e pōmaikaʻi nā mea kūʻai liʻiliʻi mai ka hele ʻana ma hope o nā mākeke niche? ʻAʻole au i kāhāhā no ka pilikia nui ʻana o ka poʻe nui i nā pilikia ʻauhau o nā ʻāina ʻē; ʻAʻole hiki i nā SME ke loaʻa i ke kino (a me ka ʻauhau) ma nā mākeke ʻē aʻe. Pīhoihoi au i ka hopohopo nui o ka poʻe kūʻai nui i ka mālama ʻana i ka waiwai naʻauao, ʻoiai ʻo lākou ka poʻe e hiki ke loaʻa i nā limahana loio e mālama i ia mau mea. A ʻoi aku ka pilikia o nā ʻoihana nui me nā hoʻoponopono US. Ma muli o kā mākou mana hoʻokuʻu aku?
He ʻokoʻa loa nā mea ʻoi loa he ʻumi i ka hoʻokuʻu ʻana aku i nā lawelawe kūʻai aku i nā SMEs ma nā ʻāina ʻē.
* lawa ʻole ka mālama ʻana i ka waiwai naʻauao
* pilikia ʻauhau haole
* ʻAʻole lawa ka loaʻa kālā o nā kūʻai haole
* loaʻa kālā
* Nā hoʻoponopono US
* pilikia ka hoʻokumu ʻana i nā hui ma nā mākeke ʻē aʻe
* pilikia i ka loaʻa ʻana a i ʻole ka hana ʻana i nā uku
* nā pale ʻōlelo a me ka moʻomeheu
* pilikia visa
* uku kiʻekiʻe
Ua like kēia me ka papa inoa o nā mea e hoʻopilikia ai i nā mea kūʻai aku nui, kekahi o ia mau mea aʻu e noʻonoʻo ai. Maikaʻi nā pilikia IP, ʻoiai ʻo ka hapa nui o nā lawelawe e pili ana i ka waiwai naʻauao o kekahi ʻano a i ʻole. Eia hou, ʻo ka pilikia me nā hoʻoponopono US ʻo ia paha nā mana hoʻoiho. ʻO nā pilikia ʻauhau ʻē aʻe, ke manaʻo nei au, ma muli o ka pono e hoʻonohonoho i nā hana kūkākūkā a kākoʻo paha i nā mākeke ʻē aʻe, e hōʻemi paha i ka loaʻa kālā. He kī nui ka ʻōlelo a me ka moʻomeheu i ke kūʻai aku ʻana i nā lawelawe, a hiki i nā pilikia visa ke kuhikuhi i ka hoʻolimalima ʻana i nā ʻenekini polokalamu ʻē aʻe a i ʻole ka loaʻa ʻana o nā visa haole e hiki ai i nā limahana US ke hana ma kahi ʻāina ʻē. Loaʻa nā manaʻo like ʻole o ka poʻe lawelawe kūʻai aku i hoʻokumu ʻia e like me nā SMEs, ʻoiai ma kahi pae liʻiliʻi, koe wale nō ka ʻike kupaianaha ʻoi aku ka hopohopo nui o nā ʻoihana lawelawe nui e pili ana i ka ʻimi ʻana i nā mea kūʻai aku i waho. ʻAʻole hiki iaʻu ke wehewehe i kēlā.
Hana pū ka ITC i kekahi mau helu i hiki ʻole ke hōʻike ʻia ma nā pakuhi. ʻAʻole ia he mea kupanaha, no ka loaʻa ʻana o ka ʻike honua i nā SMEs, ua emi ko lākou ʻike i kēia mau "pilikia". He ʻoiaʻiʻo loa kēia no nā SME lawelawe hou, ka mea e nānā i ka ʻāina a i ʻole ka mākeke, e nānā i nā pilikia he ʻoi aku ke kaumaha ma mua o nā ʻoihana nui, a ʻaʻole hoʻi e hoʻokokoke i ka hoʻokuʻu ʻana e like me nā ʻoihana i hoʻokumu ʻia. ʻOi aku ka maikaʻi o ka hana ʻana o nā SMEs ma mua o ka poʻe lawelawe. ʻAʻole like me nā ʻoihana lawelawe, ʻaʻole paha lākou e kū i ka hoʻokumu ʻana i kahi ʻāina ʻē e kūʻai aku i kā lākou huahana.
www.kekepana.com
ʻoihana ma waho o ke kai:
He aha e lawe ʻia mai kēia ʻatikala:
- Large, established services exporters tend to have the same concerns as the SMEs, though to a lesser degree, except for the remarkable finding that big service companies have greater concern about locating foreign sales prospects.
- I was surprised that the big exporters are more worried about intellectual property protection, since they are the ones who can afford to have the legal staff to manage such things.
- Based on 19 different impediments to trade, here are the top ten worries, in order, for US SMEs selling physical products in foreign markets.
