I nehinei, ua mālama ʻo Beverly Hills Conference & Visitors Bureau (BHCVB) i ka ʻaina kakahiaka ma Waldorf Astoria Beverly Hills no nā alakaʻi pāʻoihana o ke kūlanakauhale, nā hale hōkele a me nā luna aupuni kūloko kahi i kūkākūkā ʻia ai nā ʻano o ka wā e hiki mai ana me ka hoʻohana ʻana i kēlā mau ʻano ma Beverly Hills. Ua kono ʻo BHCVB i kāna mau keʻena honua mai nā ʻāina aʻe: UK, ʻEulopa, Kina, India, Middle East, Australia/New Zealand/South East Asia a me ʻAmelika e komo i kahi kūkākūkā papa e wehewehe ana i nā ʻano e ulu nei i loko o kēlā me kēia mākeke. Ua hoʻopau ʻia ke kakahiaka me ka hōʻike ʻana o nā ʻike mai Clyde McKendrick, US Managing Partner a me Luna Nui Innovation ma ke alakaʻi noiʻi ʻoihana, Canvas8.
Ua hoʻomaka mua ka hoʻoikaika ʻana i ka hana noʻeau a me ka moʻomeheu i ke kūlanakauhale; Ua hoʻopau koke ke kūlanakauhale i kāna hoʻolaha BOLD ʻehā, i mālama ʻia i kēlā me kēia kau kauwela a me ka hoʻoilo. Ua nānā mua ʻo BHCVB i kekahi mau hopena mua o kā lākou 2018 Visitor Profile/Economic Impact Study:
• 80% o nā malihini kipa o Beverly Hills i kēia kauwela mai nā mākeke honua a ʻo 20% mai nā mākeke kūloko.
• ʻOi aku ka nui o ka poʻe kipa i ʻike e pili ana iā BOLD a/a i ʻole he mau hola ma mua o ka poʻe i nānā ʻole i ka manawa o ka lā i nīnau ʻia, me ka manaʻo e hele mai nā poʻe i BOLD a hoʻi mai paha e kūʻai.
• Ua hoʻonui ʻia ka helu ʻoluʻolu e 6% ma luna o ka manawa like ma 2018
• 50% o nā malihini i nīnauele ʻia i ʻōlelo ʻia ua hoʻonui ʻia kā lākou kipa ʻana ma muli o nā hola ma hope a me BOLD
• 10% o nā malihini a pau i noho ma nā hōkele a me 11% i noho ma "nā hale i uku ʻia"
• 30% he mau malihini kipa
• He $217 ka awelika o na lilo i kela a me keia kanaka no na hui malihini a pau (me ka poe hele la a me na malihini hōkele).
• He $541 ka awelika o na lilo i kela la i keia la no na malihini hōkele
Ma ka ʻaoʻao o ka papa, ua ʻae kēlā me kēia ʻelele honua he ikaika ko Beverly Hills i kā lākou mau mākeke a ʻike ʻia ke kūlanakauhale no kona ʻano aspirational, celebrity-spotting, oasis-like ʻano a me ka nani mau loa.
Nā ʻano hou i hōʻike ʻia:
• I ka US millennials e huakaʻi ʻoi aku ma mua o ka manawa a ke hoʻomau nei ka huakaʻi ʻohana e hoʻololi e komo i nā huakaʻi lehulehu.
• ʻIke ʻo UK ma mua o ka hapalua o ka poʻe huakaʻi e hele ana i nā huakaʻi hopena pule a ua hui pū nā huakaʻi he nui i kā lākou kipa ʻana ma ke ʻano he ʻoihana a me ka leʻaleʻa, "bleisure"
• Makemake ka poʻe huakaʻi Australia i nā noho ultra-personalized. Eia kekahi, ʻoi aku ka liʻiliʻi o ka poʻe mākaʻikaʻi luxe mai ka ʻāina, ʻoi aku ka paʻakikī, hele pū me ka ʻohana a hele pinepine
• Makemake ka poʻe mākaʻikaʻi Kina e "noho e like me ke kamaʻāina" a makemake e ʻike i nā mea hiki iā lākou ke kaʻana like ma WeChat
• He poʻe huli kūlana ka poʻe huakaʻi India - ka papa waena i loaʻa ka waiwai hou a ke ʻimi nei lākou e hoʻolilo hou aku i ka maikaʻi a me ka curated ʻike kūloko. He mea koʻikoʻi loa ka pāʻoihana kaiapili, akā ʻo ka mea hoihoi loa ka mea kaulana, ʻoiai ke lilo nei nā micro-influencers i mea kaulana.
• Loaʻa i ka Middle East ka ulu ʻana o nā hui liʻiliʻi e hele ana; i ka wā hoʻomaha, nā huakaʻi lehulehu. Ke ʻike nei ka ʻāina i ka piʻi ʻana o nā huakaʻi millennial e hele nei i nā huakaʻi pōkole ma waena o 3 a 4 mau lā
"Makemake ka poʻe huakaʻi maikaʻi o kēia lā i nā mea liʻiliʻi a me nā ʻike hou aʻe," wahi a McKendrick, nāna i haʻi i ka manaʻo e pili ana i nā hōʻailona e waiwai ana i ka hoʻomau a me ke aloha.
"He mea nui e kamaʻilio e loaʻa iā Beverly Hills kekahi mea no kēlā me kēia ola. Inā ʻoe e huakaʻi me ka ʻohana, ke ʻike nei i Beverly Hills no ka manawa mua, a i ʻole ma ʻaneʻi no kahi hoʻomaha hopena pule, ʻo ka nui o nā koho he mea maʻalahi ke hele mai i ko mākou kūlanakauhale, "wahi a Julie Wagner, Luna Hoʻokele o BHCVB.
ʻO nā ʻanuʻu aʻe e pili ana i ka hana lima pū me ke Kōmike Hoʻolālā Strategic a ka Meia a me ka BHCVB's Destination Development Plan e hana hope ana i ka wā e hiki mai ana i Beverly Hills ma o ka hana pū ʻana me nā alakaʻi ʻoihana kūloko e hōʻike ana i nā ʻano like ʻole e like me: nā hōkele, nā hale kūʻai, nā waiwai, nā hale ʻaina a me nā hui moʻomeheu. .
