Ua hoʻolauna ʻo Choice Hotels International, Inc. i nā hoʻolaha hou e hoʻomanaʻo ana i ka poʻe huakaʻi aia kahi ala maʻalahi e hoʻolālā a hoʻopaʻa puke i nā noho hōkele, a ʻike i nā kumukūʻai hōkele haʻahaʻa i hōʻoia ʻia. ʻO ka "Buke Badda. ʻO Badda Boom. ” Hōʻike ka pāʻālua i nā pono o ka hoʻopaʻa pololei ʻana ma ka pūnaewele o ka hui i kahi ala leʻaleʻa a relatable.
"Ua hana mākou i 'Badda Book. ʻO Badda Boom. ' a me ko mākou ʻano, ʻo Mr. B, e kōkua i ka haʻi ʻana i kā mākou moʻolelo a lawe i ke ola i ka maʻalahi o kā mākou kaʻina hoʻopaʻa inoa, "i ʻōlelo ʻia e Robert McDowell, ka luna kālepa ʻo Choice Hotels. "Ua hoʻokumu ʻia ke kumumanaʻo i ka makahiki i hala a ua hōʻoia kūleʻa e like me nā puke pololei i ChoiceHotels.com ua hoʻonui a ulu wikiwiki aʻe ma mua o nā kahawai ʻē aʻe. A ʻo kahi hopena, ke hoʻonui nei mākou i ko mākou alo i kēia makahiki a me ka hoʻohana ʻana iā Mr. B ma o nā waiwai uila no ka manawa mua, e like me ka pāpaho kaiapili, wikiō a me nā hae kiʻekiʻe e hoʻopili ai me nā mea kūʻai aku he nui. "
ʻO ka puke "Badda Book 2018. ʻO Badda Boom. ” ʻO nā hoʻolaha i haku ʻia e McCann New York, e hoʻolaha ʻia ma waena o nā ʻano papahō like ʻole a me nā mākeke āpau. Lawe mai kēlā me kēia wahi i mea hoʻomākeʻaka i mua me ka hoʻoikaika ʻana i ka leka i loaʻa mau i nā mea kūʻai aku ke kumukūʻai haʻahaʻa loa ke puke lākou ma ChoiceHotels.com. Hoʻokomo pū ʻia ka huakaʻi me nā hoʻolaha e hōʻike ana i nā hoʻolaha kau kiʻekiʻe koi a me nā makana hōkele ponoʻī.
He aha e lawe ʻia mai kēia ʻatikala:
- launched new ads reminding travelers that there’s an easy way to plan and book hotel stays, and find the lowest hotel rates guaranteed.
- Each spot brings humor to the forefront while reinforcing the message that consumers always receive the lowest price guaranteed when they book at ChoiceHotels.
- B across digital assets for the first time, including social media, video and high impact banners, to connect with more consumers.
