Alexandria, Virginia - Ua hoʻolaha ʻo ASTA i kēia lā ua hoʻokuʻu ʻo ia i kāna Hōʻike Kūʻai Kūʻai Kūʻai-Travel Agent. ʻO ka noiʻi e hana ana i nā hopena i loaʻa ma kēia hōʻike he 18 ʻaoʻao i mālama ʻia ma Malaki o 2008 a loaʻa nā ʻikepili noiʻi e pili ana i nā pilina mea hoʻolako makemake, nā ala hoʻopaʻa i hoʻohana ʻia, nā mea hoʻoikaika a me ka pono o nā papahana hoʻonaʻauao mea kūʻai.
"He mea nui i ka poʻe loea huakaʻi ke loaʻa ka manawa e hoʻi i hope a nānā i nā ʻano ʻoihana i kēlā me kēia manawa," wahi a Cheryl Hudak, CTC, pelekikena a me Luna Nui o ASTA. "Ua kūpaʻa ʻo ASTA i ka hana mau ʻana i nā hōʻike kiʻekiʻe, e like me ka Supplier-Travel Agent Marketing Report, no laila ʻike nā lālā i nā ʻano e kū mai ana a no laila hiki iā lākou ke nānā i kā lākou holomua holoʻokoʻa i kēlā me kēia manawa a hana i nā hoʻoponopono inā pono e hōʻoia i ka holomua mau. .”
Ua alakaʻi ʻo ASTA i kāna loiloi makahiki Supplier-Travel Agent Relationship Marketing e kōkua i nā hui huakaʻi a me nā mea hoʻolako i ka hoʻomaopopo ʻana a me ka hoʻohālikelike ʻana i nā hoʻonohonoho ʻoihana maʻamau.
Ua hoʻoholo ka hōʻike he mea nui ka pilina paʻa ma waena o nā mea hoʻolako a me nā mea huakaʻi inā makemake nā ʻaoʻao ʻelua e hoʻonui i ka nui o ka ʻoihana a lākou e hana ai. Ua ʻike pū ʻia kēia hōʻike he 95.9 pakeneka o nā ʻelele e komo i kahi pilina mea hoʻolako makemake e hana pēlā ma muli o ka inoa o ka mea hoʻolako a me ka maikaʻi o kā lākou huahana.
Ma waena o nā ʻike ʻē aʻe:
ʻO ka hapa nui o nā keʻena, 66.1 pakeneka, ʻaʻole i hāʻawi i nā mea hoʻoikaika i nā luna laina mua no ka hoʻopaʻa ʻana me nā mea hoʻolako makemake.
ʻO ka hapa nui o nā huakaʻi mokulele, 65.9 pākēneka, ke mālama ʻia nei ma o ka ʻōnaehana GDS a ukali ʻia e ka pūnaewele pūnaewele o ka mokulele.
ʻO nā kelepona kūʻai pilikino a me nā hōʻikeʻike kālepa kūloko nā ala maikaʻi loa e aʻo ai nā luna e pili ana i nā mea hoʻolako hou.
I ka nīnau ʻia ʻana no kā lākou ʻano makemake no ka loaʻa ʻana o ka hoʻonaʻauao, ua koho ka poʻe pane i nā hālāwai kūkā a me nā seminar a me ka hoʻomaʻamaʻa pūnaewele pūnaewele i kā lākou makemake nui. Hoʻokomo ka hapa nui o nā ʻelele i nā huakaʻi FAM e aʻo e pili ana i nā huahana a me nā wahi hou.
He aha e lawe ʻia mai kēia ʻatikala:
- The survey producing the results found in this 18-page report was conducted in March of 2008 and includes survey data on preferred supplier relationships, booking channels used, incentives and the usefulness of supplier education programs.
- “ASTA is committed to consistently producing high-quality reports, such as the Supplier-Travel Agent Marketing Report, so members are aware of emerging trends and so they can monitor their overall progress on a regular basis and make adjustments when necessary to ensure continued success.
- The report concluded that a strong relationship between suppliers and travel agents is imperative if both sides want to increase the amount of business they generate.
