PHNOM PENH (eTN) - Ua ʻike ka ATF edition 2010 ma Brunei i ka hoʻokuʻu ʻia ʻana o nā hōʻailona hou ʻelua i manaʻo ʻia e hoʻoikaika i ke kiʻi o ASEAN holoʻokoʻa. ʻO ka hana mua, i kākoʻo ʻia e nā Kuhina ASEAN a me nā NTO, he papahana maʻamau o USA International Development Agency (USAID) a me ka Association of ASEAN Travel Agencies ASEANTA no kahi hōʻailona hou a me kahi pūnaewele, e ʻoi aku ka hoihoi i nā mea kūʻai: "Southeast Asia. , feel the warmth” ua hānau ʻia me kahi pūnaewele ( Southeastasia.org ) e hāʻawi ana i ka ʻike ma kēlā me kēia o nā ʻāina lālā he 10, nā ʻōlelo aʻoaʻo, nā ʻatikala, nā kiʻi, a me kahi mīkini hoʻopaʻa inoa no ka poʻe huakaʻi i ka ʻāina. Aia ka pūnaewele ma laila akā ʻo ka logo, i hiki ke lilo i ka hōʻailona kalepa hou o ASEAN no ka lehulehu lehulehu, me he mea lā ua hoʻohāinu ʻia. Wahi a nā kumu inoa ʻole, ʻaʻole i ʻoluʻolu ke komo ʻana o ʻAmelika i ka papahana i kekahi poʻe loea i hoʻokumu ʻia ma Asia, hopohopo e pili ana i ka hopena o ʻAmelika i ka mākaʻikaʻi o ka ʻāina. Ua hoʻomaka lākou i kahi hoʻolaha kūʻē iā ia, me ka hōʻole ʻana i ka ʻoiaʻiʻo ua hāʻawi ka papahana i ke kālā iā Myanmar - ma lalo o kahi ʻoihana kūʻai koʻikoʻi mai ka ʻaha kūkā o ʻAmelika, e pāpā ana i kekahi hui ʻAmelika mai ka hana ʻana me ka ʻāina.

Ua uku ʻia ka hoʻopaʻapaʻa: Ua hoʻihoʻi ʻo USAID i kāna kālā i ka hoʻomaka ʻana o kēia makahiki, me ka wehewehe ʻana i kāna "hana i hana ʻia," koe naʻe ʻo "Southeast Asia, Feel the warmth" ua nalowale loa mai ka maka o ka lehulehu. ʻO ka pūnaewele wale nō i kēia manawa no nā mea kūʻai aku me ka hōʻailona o Asia Hema e ʻike pū ʻia ma ka pūnaewele ASEANTA.

ʻO ka lua o ka hōʻailona hou a me ka inoa inoa ʻo "Equator Asia," he papahana i kākoʻo kālā ʻia e Iapana a hana ʻia e hoʻomaikaʻi i ke kiʻi o ka BIMP-EAGA (Brunei Indonesia Malaysia a me Philippines-East ASEAN Growth Area) - ka mea hiki ʻole ke hoʻomaopopo ʻia no nā hui lehulehu. , ʻoiaʻiʻo ʻo Borneo Island, Mindanao ma ka Philippines, a me Sulawesi. He punaewele ko ka lolo o Iapana ( www.equatorasia.org ), a ʻaʻole ʻike hou ʻia paha ma muli o kona inoa ʻano ʻē, he mea liʻiliʻi loa ia e pili ana i ia wahi. ʻAʻole ʻike ʻia ʻo "Southeast Asia, manaʻo i ka mahana" a me "Equator Asia" ma ke ʻano kūhelu i ka ATF 2011 ma Phnom Penh.

Nui e pili ana i ka hōʻike ʻana i nā inoa inoa hou a me nā logo mai nā ʻāina ʻē aʻe o ASEAN. Ua manaʻo ʻia ʻo Vietnam e hoʻolaha i ka wā o kāna hālāwai kūkā ATF i ka logo hou e pani ana iā "Vietnam, the Hidden Charm," i hoʻokuʻu ʻia ma 2005. Me he mea lā ʻaʻole i hiki i ke aupuni, a me ka Vietnam National Tourism Administration (VNAT) ke ʻae i mua o ka ATF e pili ana i kahi slogan - he manawa pōʻino i hala no VNAT. Ma lalo o hoʻokahi pule ma hope mai, ua wehe ʻia ka logo a me ka tagline - "Vietnam, a Different Orient" i kēia manawa no ka hoʻokō ʻana i kahi ʻokoʻa a kōkua i ka ulu ʻana o ka poʻe mākaʻikaʻi honua e 10 a 15% i ka makahiki a hiki i 2020.

ʻO ka hoʻokele hou, ka ʻuhane hou, a laila ka hōʻailona hou: ʻo ia nā kumu ma hope o ka hoʻāʻo ʻana e pani i ka "Wow Philippines" he ʻumi makahiki a wehe ʻia ma ka ATF, koe wale nō ka hoʻokuʻu ʻia ʻana o Nowemapa i hala aku nei i ka hōʻailona hou a me ka tagline o ka Philippines. ua lilo ka 'Oihana Ho'okalakupua i mea holo 'ole. E hoʻomaka hou: ʻaʻole hiki ke hoʻomaopopo ʻia e ka poʻe ʻaʻole mākaukau ma ka ʻōlelo Tagalog. ʻO ia ʻo “Pilipinas Kay Ganda,” i unuhi ʻia i loko o ka “Philippines So Beautiful.” A ua hele pū ʻia me kahi pūnaewele www.Pilipinasbeautiful.com. Akā, inā paʻi hewa i ka "F" ma kahi o ka "P" no ka nānā ʻana i ka ʻike hou, ua kuhikuhi ʻia ka poʻe heʻe nalu pūnaewele i kahi pūnaewele ponokala. Mai ia manawa, ke hoʻomau nei ke Keʻena ʻOihana Hoʻonaʻauao ʻo Philippines i kona poʻo e ʻimi i kahi pani.

ʻO ka maʻalahi, ʻoi aku ka maikaʻi. Ua hōʻike ʻo Thailand i kāna tagline no ka makahiki 2011 - ua hoʻohui ʻia ka "Amazing Thailand" i hoʻohui ʻia ma ka "kahaha mau iā ʻoe" i ke ʻano e lawe mai i kahi manaʻo i ka brand. Ua wehe ʻia ʻo Indonesia i ka wā o ka ATF "Wonderful Indonesia," kahi e hoʻonani ai i nā hoʻolaha kūʻai aku o ka ʻāina.

He aha e lawe ʻia mai kēia ʻatikala:

The first initiative, endorsed by ASEAN ministers and NTOs, was a common project of USA International Development agency (USAID) and the Association of ASEAN Travel Agencies ASEANTA for a new logo and a website, which would be more appealing to consumers.
They launched a campaign against it, denouncing even the fact that the project provided funds to Myanmar -under a strict commercial embargo from the US congress, which bans any American company from doing business with the country.
But, if typing by mistake an “F” instead of a “P” to look at the new content, Internet surfers were directed automatically to a pornographic website.