Ua hoʻokumu ʻo American Airlines i kahi hoʻolaha hoʻolaha aupuni i kēia pule e kuhikuhi ana i nā huakaʻi US Hispanic i ka hoʻoikaika ʻana e hoʻonui i ka ʻoihana ʻAmelika a e lawelawe maikaʻi aku i ka poʻe Latino e ulu nei.
Me kēia hoʻolaha hou, ʻimi ʻo ʻAmelika e hoʻomau i ka mokulele i koho ʻia, e hui pū ana i nā Latinos a me ko lākou mau ʻohana ma o ka hālāwai ʻana i kā lākou mau huakaʻi huakaʻi āpau - e hoʻopili ana iā lākou i nā hoa ʻoihana a me nā mea aloha i kēlā me kēia wahi o ka honua.
"Ua paʻa ko ʻAmelika i kēia demographic koʻikoʻi no nā makahiki he mau makahiki," i ʻōlelo ai ʻo Dan Garton, ka hope pelekikena hoʻokō o ʻAmelika no ke kālepa. "Ma ke ʻano he alakaʻi mokulele US e lawelawe ana iā ʻAmelika ʻAmelika, a me kahi lālā hoʻokumu o ka oneworld(R) Alliance, aia mākou i kahi kūlana kūpono e hoʻolako i kahi lawelawe e maʻalahi ai nā ʻohana e noho pili a me nā huakaʻi ʻoihana e hana i ka ʻoihana. .”
ʻO ka hoʻolaha - i hāpai ʻia e ka hui ʻAmelika Hispanic lōʻihi loa o ʻAmelika, ʻo Zubi Advertising Services, Inc. - e kuhikuhi i nā mea kūʻai aku Hepanika me ka hoʻolaha ʻana i nā paʻi paʻi a me nā pūnaewele TV ʻōlelo Sepania nui, Univision a me Telemundo, ma waena o nā mea hoʻolaha. ʻO ka manaʻo nui o ka hoʻolaha ʻana ʻo ia ka hoʻomaopopo ʻana i nā Hispanics i nā pōmaikaʻi o ka lilo ʻana i lālā o ka papahana American Airlines AAdvantage.
Ke hoʻokiʻekiʻe nei ka ʻōnaehana ala ala ʻAmelika ʻAmelika/Mexico i 40 mau wahi ma 17 mau ʻāina, me ʻelima mau huakaʻi ʻAmelika ʻAmelika ma Mekiko. Hoʻohui hou, lele ʻo ʻAmelika a me ʻAmelika i San Juan, Puerto Rico, a me ʻelima mau wahi i ka Dominican Republic.
Hoʻohui hou, ua hoʻohui hou ʻo ʻAmelika i ka lawelawe hou i Madrid, Sepania, e hoʻokuʻu ana i nā mokulele nonstop mai Dallas/Fort Worth International Airport i Mei. Lele pū ʻo ʻAmelika i Madrid mai Miami, a i Barcelona, Sepania, mai John F. Kennedy International Airport ma New York.
He aha e lawe ʻia mai kēia ʻatikala:
- “As the leading US airline serving Latin America, as well as a founding member of the oneworld(R) Alliance, we are in an ideal position to provide a service that makes it easy for families to stay in touch and business travelers to do business.
- Ua hoʻokumu ʻo American Airlines i kahi hoʻolaha hoʻolaha aupuni i kēia pule e kuhikuhi ana i nā huakaʻi US Hispanic i ka hoʻoikaika ʻana e hoʻonui i ka ʻoihana ʻAmelika a e lawelawe maikaʻi aku i ka poʻe Latino e ulu nei.
- The focus of the campaign is to make Hispanics more aware of the benefits of becoming a member of the American Airlines AAdvantage program.
