Papa Mākaʻikaʻi ʻApelika: ʻO ka mākaʻikaʻi me ka pale ʻole i kēia manawa!

Ua ʻae ʻia ka EAC Council of Tourism and Wildlife Ministers i ka waena o kēia makahiki, ka makahiki makahiki East African Regional Tourism Expo (EARTE).

Ua koho ʻia ʻo Tanzania e hoʻokipa i ka EARTE mua me ke kumuhana o ka "Paipai ʻana i ka Hōʻikeʻike Kūlana Hou no ka Hoʻohui Socio-economic Development." Ua pani ʻia ka Expo i ka pule i hala.

ka Papa Hoʻokipa ʻApelika (ATB) ua pani ʻia e kona Luna Hoʻokō ʻo Mr. Cuthbert Ncube me nā ʻelele ʻē aʻe mai waho o ka hui EAC.

Ua alakaʻi ʻo Mr. Ncube i kahi Kūkākūkā Manaʻo e pili ana i ke kuleana o ka ATB i ka hoʻomohala ʻana i ka mākaʻikaʻi o ʻApelika.

eTN: He aha ka ʻike mua o ka Papa Hoʻonaʻauao o ʻApelika i ka mākaʻikaʻi o ʻApelika?

NCUBE:  ʻO kā mākou ʻike nui e hōʻoia e lilo ʻo ʻApelika i "Hookahi Wahi Makaikai” o ke koho ma ka honua. Kūleʻa mākou i ka hoʻomohala ʻana, ka hoʻolaha ʻana, a me ke kūʻai aku ʻana i ka mākaʻikaʻi o ʻApelika ma o nā ʻano like ʻole.

ʻO kēia mau mea e pili ana i ka lobbying, ka hoʻoulu ʻana i nā kumuwaiwai, a me ka hoʻoikaika ʻana i nā kulekele e hōʻoia i ka lilo ʻana o ʻApelika i "Hoʻokahi Destination of Choice in the World."

Ke hana pū nei ka Papa (ATB) me nā aupuni o ʻApelika ma nā wahi like ʻole a mākou e manaʻo ai e wikiwiki i ka ulu ʻana o ka mākaʻikaʻi ma ʻApelika. ʻO kēia, me ka wehe ʻana i nā mea pale ma waena o nā mokuʻāina ʻo ʻApelika 54 e huki i ka mākaʻikaʻi Intra-African.

eTN: Pehea ke kōkua ʻana o ka African Tourism Board i nā ʻāina ʻApelika e loaʻa hou aʻe mai ka mākaʻikaʻi?

NCUBE:   Ua kūpaʻa ka Papa Hoʻonaʻauao o ʻApelika e kōkua i nā aupuni, nā hui pilikino, nā kaiāulu, a me nā mea kuleana ʻē aʻe i ka hoʻolaha ʻana a me ka hoʻomaʻamaʻa ʻana i ka ulu a me ka hoʻomohala ʻana o ka mākaʻikaʻi ma ʻApelika.

Ke hana pū nei mākou me ka United Nations (UN) a me ka African Union (AU) e hoʻokō i ka AU Agenda 2063 aspirations a me ka 2030 UN Sustainable Development Goals (SDG) ma o ka mākaʻikaʻi.

Hoʻopili kēia i ka branding, marketing, a me ka hoʻolaha ʻana iā ʻApelika ma ke ʻano he wahi mākaʻikaʻi hoʻokahi ma ke kahua mākeke mākaʻikaʻi honua.

Ke hoʻopiʻi nei kā mākou papa huakaʻi continental (ATB) ma o nā aupuni o ʻApelika, nā hui ʻoihana, nā hui non-governmental, ka ʻApelika Union, a me nā hui United Nations a me nā bloc kūloko e hōʻoia i ka neʻe kūʻokoʻa o nā kamaʻāina ʻApelika i loko o ʻApelika mai kekahi ʻāina a i kekahi.

eTN: He aha nā neʻe a me nā ʻāpana o ka poʻe e ʻimi nei ka ATB?

NCUBE:  ʻO ka pahuhopu ka hele ʻana o ka poʻe ʻApelika i loko o ʻApelika, e hoʻomaka ana me ka ʻāina ponoʻī - hele ka poʻe i loko o ko lākou ʻāina ponoʻī ma ke ʻano he poʻe mākaʻikaʻi kūloko, a laila mokuʻāina ʻāpana, a ma hope o ʻApelika holoʻokoʻa. Ua hoʻomākaukau ka East African Community (EAC) i kahi ala no kēlā ʻano mākaʻikaʻi kūloko.

Hiki iā mākou ke ʻike i nā Kenyans e kipa aku ana i Tanzania a me nā lālā ʻē aʻe o ka EAC bloc, e like me nā Tanzanians a me nā mea ʻē aʻe. Hiki i nā poʻe mai ke koena o ka hui EAC ke kipa iā Western Tanzania, Uganda, a me Rwanda e ʻike i nā chimpanzees, nā gorillas ʻaʻole i loaʻa i nā lālā ʻē aʻe.

Eia hou, ke noi nei ʻo ATB no ka neʻe maʻalahi o nā mākaʻikaʻi haole āpau e noi i ka visa hoʻokahi e hele i nā palena ʻāina i ʻApelika. Hiki i kēia ke hoʻohuli i nā poʻe mākaʻikaʻi ʻē aʻe e hoʻonui i nā lā ma ʻApelika ma o nā neʻe maʻalahi ma nā palena me ka hoʻohana ʻana i kahi visa hoʻokahi.

eTN: Ma waho o ʻApelika Hema a me ʻApelika ʻĀkau ʻApika, he aha ka hana a ka Papa e kōkua ai i Sub-Saharan Africa e loaʻa hou aʻe mai ka Tourism?

NCUBE:  Ua hui pū mākou me kekahi mau ʻāina o ʻApelika e hoʻonohonoho i nā hōʻikeʻike mākaʻikaʻi e kuhikuhi ana i ka Domestic and Regional Tourism. Ua loaʻa iā mākou i ka makahiki i hala (2020), kahi hōʻikeʻike ma Tanzania - ka UWANDAE Expo.

Ua hui pū kekahi hui o nā ʻelele ATB mai Sierra Leone, Nigeria, ʻApelika Hema, Botswana, Ghana, ʻAitiopa, a me ʻAigupita me ka ARTE ma Arusha. Ua hoʻopili ʻia nā palena huakaʻi i ka maʻi maʻi COVID-19 i kā mākou hana, akā ke neʻe nei mākou.

Ke hana nei ka African Tourism Board i kēia manawa me ka International Tourism Investment Conference (ITIC) no ka hoʻokele waiwai hoʻokele continental i ka hoʻolaha ʻana i ka hoʻomohala ʻana i ka mākaʻikaʻi ma ʻApelika.

Ma o ITIC, e hoʻokumu ana nā mea hoʻopukapuka kālā mai Bulgaria i ka hui pū ʻana me nā mea hoʻopukapuka ʻē aʻe, i ka $72 miliona ma 4 mau hōkele hōkele ma Northern Tanzania, ma loko o Tarangire, Lake Manyara, Serengeti, a me Ngorongoro nā paka holoholona hihiu.

ʻO Tanzania ka mea i loaʻa mua i nā hoʻopukapuka ITIC e lawe ʻia mai Ianuali makahiki aʻe 2022.

Ke hana pū nei ka Papa me ke aupuni o ke Aupuni ʻo Eswatini a ua hoʻonohonoho i kahi hoʻolālā e hāpai i kā mākou moʻomeheu Aferika. ʻO nā hana moʻomeheu a me nā hoʻoilina he ʻāpana o ka Domestic and Cultural Tourism e huki ana i ka lehulehu o nā kamaʻāina kūloko no ka hoʻomohala ʻana i ka Domestic Tourism.

eTN: Pehea ke kōkua ʻana o kēia Papa i ka hoʻomaikaʻi ʻana i kēia? 

NCUBE:  Ke hāʻawi nei ka African Tourism Board i nā wahi liʻiliʻi liʻiliʻi a me nā mea kuleana i kahi ala kūpono a kūpono hoʻi e hele aku ai i ke kālepa, media, a me nā huakaʻi i nā mākeke mākaʻikaʻi kūpono no ʻApelika. ʻO ka pahuhopu ka hoʻokō ʻana i ka mākaʻikaʻi kūloko kūloko, a me ke kahua mākaʻikaʻi kūloko a intra-Africa e hōʻemi i ka hilinaʻi ʻana o nā mākaʻikaʻi ʻEulopa a me ʻAmelika.

Ua aʻo ʻia ka puka ʻana o ka maʻi maʻi COVID-19 i kahi haʻawina e pono ai ʻo ʻApelika e hilinaʻi iā ia iho i ka mākaʻikaʻi. ʻO nā laka a me nā palena huakaʻi i kau ʻia ma ʻEulopa, ʻAmelika Hui Pū ʻIa, ʻAsia, a me nā mākeke mākaʻikaʻi ʻē aʻe i hoʻopilikia nui i ka mākaʻikaʻi ʻApelika.

Loaʻa iā ʻApelika ma kahi o 62 miliona mau mākaʻikaʻi mai loko o hoʻokahi piliona mau mākaʻikaʻi honua i hoʻopaʻa ʻia i kēlā me kēia makahiki. Loaʻa iā ʻEulopa ma kahi o 600 miliona mau mākaʻikaʻi honua.

Ke hoʻoikaika nei kā mākou Papa Mākaʻikaʻi i nā poloka mākaʻikaʻi kūloko. He ʻanuʻu kūpono ia i ka manaʻo o ka papahana ʻApelika e ʻike iā EAC ma ke ʻano he bloc e hui pū ana i nā lima i loko o kahi ala hoʻohui a hoʻonohonoho maikaʻi ʻia.

E hoʻomaka ana ʻo ATB i kahi hōʻikeʻike ma ka Qatar Travel Mart (QTM) e hana ʻia ma waena o Nowemapa. Ua kono mākou i nā kuhina mākaʻikaʻi o ʻApelika e komo, me ka manaʻo e huki hou aku i nā poʻe mākaʻikaʻi e kipa aku i ʻApelika a me ka huki ʻana i ka hoʻomohala ʻana i ka mākaʻikaʻi intra-Africa.

eTN: Pehea ka helu ʻana o ka Papa Hoʻonaʻauao ʻApelika i ka East African Regional Tourism Expo (EARTE) mua?

NCUBE:  Ua pōʻino loa ka mākaʻikaʻi ma ka ʻāina EAC. Ua hōʻike ka EAC Secretariat i ka hāʻule ʻana o ka mākaʻikaʻi kūloko ma kahi o 67.7 pakeneka i ka makahiki i hala (2020) a ma kahi o 2.25 miliona mau mākaʻikaʻi honua, e nalowale ana he $ 4.8 biliona mai nā loaʻa huakaʻi.

Ua manaʻo mua ka ʻāina ʻo EAC e huki i ka 14 miliona mau mākaʻikaʻi ma 2025 ma mua o ka hopena o ka maʻi maʻi COVID-19 i hoʻopilikia maikaʻi ʻia i ka ʻano.

He 8.6 pakeneka wale nō ka māhele o ka ʻāina ʻo EAC o ka loaʻa ʻana o ka huakaʻi mākaʻikaʻi o ʻApelika a me ka 0.3 pākēneka o nā māhele mākaʻikaʻi honua.

ʻO Kenya a me Tanzania kahi kumu hoʻohālike maikaʻi o kahi hui kūloko e hiki mai ana kahi e hiki ai i nā mākaʻikaʻi ke hele i nā palena ʻāina e ʻike a hauʻoli i nā kumuwaiwai mākaʻikaʻi like.

Ke hana pū nei ka African Tourism Board me nā aupuni o ʻApelika a me kahi pūʻulu o nā keʻena hāʻawi kālā e hāpai i ka pilina ma waena o nā kaiāulu kūloko a me nā mea pāʻani mākaʻikaʻi.

ʻAʻohe wahi mākaʻikaʻi me ka ʻole o ke kaiāulu. ʻO nā kaiāulu nā ʻelele o ka mākaʻikaʻi. ʻO kā mākou mākaʻikaʻi i ka mākaʻikaʻi ma ʻApelika i hoʻokumu ʻia i loko o nā kaiāulu kūloko.

eTN: Mai ka manaʻo o ATB, he aha ka manaʻo o ke komo ʻana i ka EARTE mua?

NCUBE: ʻO ia ke ala kūpono i ka manaʻo o ka papahana ʻApelika e ʻike iā EAC ma ke ʻano he bloc e hui pū ana i nā lima ma ke ʻano he bloc e kūʻē i ka hoʻokaʻawale ʻana i kēlā me kēia ʻaʻole e lawe iā mākou ma kahi ʻē he ʻāina.

E nānā, ua ʻike mākou i ka hoʻokele a ka Pelekikena o Tanzania, ʻo Samia Suluhu Hassan, he poʻokela a he paionia o ka hoʻolālā hoʻomohala o ʻApelika ma o ka mākaʻikaʻi. Ua hāʻawi ʻo ATB i ka Pelekikena Samia me ka Continental Tourism Award 2021. Ua kū paʻa ʻo ia i ka hoʻi hou ʻana o ka ʻāpana ma waena o ka maʻi maʻi Covid-19.

Ua hoʻokumu ʻo Pelekikena Zanzibar, ʻo Kauka Hussen Mwinyi, i ka ARTE kūloko makahiki ma Tanzania e hoʻololi i waena o kēlā me kēia mokuʻāina. E hōʻailona ana kēia hōʻike āpana iā ʻApelika ma ke ʻano he wahi i koho ʻia, me ka manaʻo o kahi huahana continental. Pono mākou e wāwahi i nā pale.

eTN: Ua hoʻopuka anei ʻo ATB i nā hana hoʻōla no ka ʻoihana mākaʻikaʻi e hoʻi i kona mau wāwae?

NCUBE: Ke hui pū nei ka Papa Kūkākūkā o ʻApelika me nā ʻāina o ʻApelika e hoʻoikaika i ka hoʻihoʻi ʻana i ka mākaʻikaʻi ma East Africa a me ʻApelika. Ke noi nei mākou i kā mākou ʻoihana kūʻai kūloko a me ka honua a me ka media e paipai i nā malihini hou aʻe e puke a laila e kipa iā ʻApelika.

Ke hoʻonui nei ka ATB i nā manawa kūpono no ke kūʻai aku ʻana, pili lehulehu, hoʻopukapuka, hōʻailona, ​​hoʻolaha, a hoʻokumu i nā mākeke mākaʻikaʻi niche.

Ma ka launa pū ʻana me nā lālā pilikino a me ka lehulehu, hoʻonui ka African Tourism Board i ka ulu mau, waiwai, a me ka maikaʻi o ka huakaʻi a me ka mākaʻikaʻi ma ʻApelika.