Ua koho ʻo Choice Hotels International, Inc. iā Keith Biumi i ke kūlana o ka hope pelekikena ʻāpana, ka hoʻomohala ʻana i nā lālā o ka Ascend Hotel Collection. ʻO ka Ascend Hotel Collection ka waihona mua a nui loa o ka honua o nā hōkele kūʻokoʻa kūʻokoʻa kiʻekiʻe a me nā hōkele, kākoʻo ʻia e nā kumuwaiwai honua o Choice Hotels.
Ua ʻoi aku ʻo Biumi ma mua o 25 mau makahiki o ka ʻike ma ka ʻoihana hōkele ma nā mākeke kūloko a me ka honua, me ka ʻike ākea i ka hoʻomohala ʻana, franchising, brand marketing, kālā a me nā hana hōkele. E mālama ʻo ia i nā hoʻolālā hoʻolālā no Ascend, e kālele ana i ka hoʻomau ʻana i kona ulu a me ka holomua.
“Hoʻokipa mākou iā Keith i kā mākou hui. ʻO kāna kūlana nui a me kāna mau hana i ka lewa kiʻekiʻe e kōkua i ka hoʻonui ʻana i ka lālā Ascend Collection, "wahi a David Pepper, luna hoʻomohala nui, Choice Hotels. "He waiwai nui ka ʻike, makemake a alakaʻi o Keith i ko mākou ʻimi ʻana e lawe iā Ascend i nā wahi hou a hāʻawi i nā ʻike hoʻokahi."
Ua hui pū ʻo Biumi iā Ascend mai Intercontinental Hotels Group (IHG) kahi i lawelawe ai ʻo ia ma ke ʻano he pelekikena āpana, hoʻomohala kiʻekiʻe a me ke kūʻai aku ʻana i ka franchise. Ma IHG, ua loaʻa iā ia ka makana "Upscale Developer of the Year" i ʻewalu manawa. Ua loaʻa iā Biumi kahi Bachelor of Science mai ke Kulanui o New York State, Plattsburgh.
ʻO ka Ascend Hotel Collection, kahi waihona o nā waiwai kūʻokoʻa, hale kūʻai a me ka mōʻaukala, ua ʻike ʻia ʻo ia ka "mark soft brand" mua o ka ʻoihana, kahi manaʻo i hoʻokumu ʻia e Choice Hotels e waiho ana i ka ʻoihana kākoʻo nui o ka hui ma hope o nā hōkele kūʻokoʻa a me nā hōkele. Hāʻawi kēia mau kumuwaiwai i ka poʻe hōkele me nā ala hoʻolaha ikaika o Choice, ʻenehana, a me kahi papahana kūpaʻa lanakila. ʻOi aku ma mua o 170 mau waiwai i wehe ʻia a hana ʻia a puni ka honua, ʻoi aku ma mua o kāna mau mea hoʻokūkū hoʻokūkū kiʻekiʻe ʻekolu i hui pū ʻia.
