ʻO ka papa kuhikuhi no ka māhele ʻaha kūkā o ka New Deal Europe Marketplace a me Forum, i hoʻonohonoho ʻia e hana ʻia ma Ladana i ka lā Malaki 25th, ua hōʻike ʻia, e hōʻike ana i nā mea ʻōlelo nui mai nā hui kiʻekiʻe.

ʻO kēia hanana, ka mea i hiki i ka piha piha, e hoʻopuni ana i nā wahi "mai nā Alps a i ka Aegean" a ua huki i ka helu o nā ʻoihana ʻoihana mākaʻikaʻi i ʻike ʻole ʻia, me ka ʻoi aku o 100 mau mea kūʻai aku a me 80 mau hui hoʻolako i hoʻopaʻa ʻia e komo i ka mākeke B2B-he piʻi 20% i hoʻohālikelike ʻia i ka makahiki i hala.
E kālele ana ka māhele ʻaha kūkā o ka hanana i ka piʻi nui o ka mākaʻikaʻi i loko o ka ʻāina. E ʻimi ana kahi papa i nā hoʻolālā no nā wahi e hoʻohana ai i kēia ulu ʻana i mea e hoʻonui ai i ka loaʻa kālā o kēlā me kēia malihini. Hoʻonohonoho ʻia kēia ʻaha kūkā e ka European Tourism Association (ETOA) a e alakaʻi ʻia e kā lākou Luna Hoʻokele o Insight, ʻo Rachel Read. Ma mua o ka ʻaha kūkā, e hōʻike ʻo David Edwards, ETOA's Insight Expert, i nā noiʻi koʻikoʻi a me nā helu e pili ana i nā ʻano mākeke ma ʻEulopa Hema a me nā Balkans.