Ua pani ʻia kekahi hanana nui i ka ASEAN Travel Forum i ka makahiki 2010 me ka haʻalele hou ʻana o nā ʻelele i ka Pōʻalima a i ka Pōʻaono paha e hoʻi i ko lākou home a i ʻole ka huakaʻi hope. A laila e hoʻi ʻo Brunei i kona ʻano noho mālie a maʻalahi. Inā nānā ka hapa nui o nā ʻelele i ka hanana ma ke ʻano he ATF o ka hoʻihoʻi ʻana i ka mākaʻikaʻi o Asia Hikina Hema, he aha nā mea e pono ai no Brunei?

ʻO ke aupuni Malay kūʻokoʻa hope loa he ʻāina nani me nā kuʻuna Islam ikaika a ola e hiki ai i ka hapa nui o ka poʻe ke mahalo i kāna mau hale pule nani a i ʻole ka Hale Hōʻikeʻike Regalia nani e hōʻike ana i nā waiwai o ke Sultan. ʻO Brunei hoʻi kahi o ka nahele ua mālama maikaʻi ʻia ma Borneo, e hāʻawi ana paha i ka ʻike eco-tourism maikaʻi loa ma Asia Hikina Hema. ʻO ka hele wāwae ʻana ma Bandar Sri Begawan kahi ʻike leʻaleʻa kahi e hiki ai i nā malihini ke leʻaleʻa i nā hale pule a me nā hale kūhelu i kāʻei ʻia i loko o nā kala e like me ka manawa o ka lā. Ua lanakila ke kauhale wai (Kampung Ayer) i ka mālama ʻana i kona lewa a ʻaʻole naʻe i hāʻawi ʻia i nā hale kūʻai nani. He huakaʻi ʻoiaʻiʻo ʻo Brunei akā lawa anei ia e huki hou aku i nā huakaʻi?

ʻO ka lohi o ke ola, ka waiwai e loaʻa mai ana mai ka ʻaila a me nā waiwai kinoea ua hoʻohuli lōʻihi i ka hoihoi o Brunei mai ka mākaʻikaʻi. ʻO ka wehe ʻana o ka mākaʻikaʻi he mea hou ia, e hoʻomaka wale ana i ka waena o ka nineties. Ua kūkulu ʻia nā hōkele, wehe ʻia nā hale hōʻikeʻike hou, hoʻomaikaʻi ʻia nā alanui, hoʻomohala ʻia nā hana e like me ke kolepa a me ka luʻu. ʻAʻole naʻe i lawa ka huki ʻana i ka nui o nā mākaʻikaʻi. ʻO ka Empire Hotel and Resort, ka hōkele nani loa o Brunei, ʻo ia wale nō ka hale hoʻokipa ma kahakai ma ke kahakai maikaʻi o Brunei a ʻo Sheraton wale nō ke kaulahao honua e kū nei ma ka ʻāina. ʻO kekahi mau hale hoʻokipa kahakai e kapa ana i ka inoa o kekahi mau kaulahao honua e hāʻawi i nā koho hou aʻe i ka poʻe mākaʻikaʻi, ʻoi aku hoʻi i ka poʻe makemake ʻole e uku i nā uku lumi i kau ʻia e ka Emepera. Hāʻawi pū nā kaulahao honua i ka ʻike maikaʻi ʻana o ka huakaʻi a puni ka honua.

Wahi a Sheikh Jamalludin Sheikh Mohammad, ke poʻo o Brunei Tourism, ua ʻike ka ʻāina i ka holomua mau i nā makahiki ʻehā i hala e pili ana i ka hiki ʻana mai o nā mākaʻikaʻi. "ʻAʻole mākou e lilo i wahi no ka mākaʻikaʻi lehulehu a ʻaʻole makemake mākou e lilo i hoʻokahi. He mau wahi ʻē aʻe lākou a puni ka honua no kēlā mau mākeke. ʻO ka hoʻonoho ʻana iā mākou iho ma ke ʻano he ʻohana a me ka huakaʻi kaiapuni e hāʻawi iā Brunei i kahi ʻike kūʻokoʻa kūʻokoʻa ma Asia Hikina Hema, "i ʻōlelo ai ʻo ia i ka wā o ka ATF Press Conference. Ma 2008, ua loaʻa ʻo Brunei kokoke i 217,000 mau mākaʻikaʻi, aneane pālua i ka huina o ka poʻe huakaʻi mai ka makahiki 2005. Wahi a ka ʻikepili immigration, aia ma kahi o kahi miliona mau malihini e hele ana i ka palena i hoʻokahi makahiki. “E ʻike paha ʻo 2009 i ka huina o lalo i 200,000. Eia nō naʻe, ke manaʻo nei mākou i ka ulu ʻana o 14% i ka makahiki 2010, ʻoiai ke ʻike nei mākou i kekahi hoʻomohala maikaʻi e like me ka wehe hou ʻana o nā mokulele e Royal Brunei Airlines (RBA) i Kina a me India a me nā huakaʻi hou aku e hele mai ana i Brunei, "wahi a Mohammad.

I ka wā o ka ATF, ua hoʻopaʻa ʻo Tourism Malaysia a me RBA i kahi ʻaelike kūʻai aku e pili ana i ka hoʻolaha ʻana i ka mākaʻikaʻi o nā ʻāina ʻelua. ʻAʻole e hoʻowalewale ka hoʻolaha hou iā Malaysia e kipa aku iā Brunei a ʻo ia hoʻi ke hoʻonoho iā Brunei ma ke ʻano he ʻīpuka i nā wahi ʻelua. "Hoʻomaka wale mākou e hana i kēlā ʻano ʻano me nā pūʻolo a me ka hāʻawi kūikawā ma waena o Sabah a me Sarawak ma Malaysia a me Brunei no ka mea ua pili maikaʻi nā ʻāina ʻelua a hiki ke maʻalahi. Eia nō naʻe, ke manaʻo nei mākou e hiki iā mākou ke hoʻonui i ka uhi ʻana i Kalimantan, "i ʻōlelo ʻia e ke Kuhina Hoʻolaha ʻo Dr Ng Yen Yen, ma hope o ke kau inoa ʻana.

He pilikia koʻikoʻi kēia i ka hoʻomohala ʻana o Brunei. Ma ke ʻano he ʻāina kūʻokoʻa, hiki ke maʻalahi ʻo Brunei ke ala nui e komo ai i ka mokupuni ʻo Borneo holoʻokoʻa. ʻO ka mea kaumaha, ʻo Kalimantan, ka ʻāpana Indonesia o Borneo, ʻaʻole i hele mai i ka ATF a ʻaʻole i ʻāpana o kekahi hālāwai me he mea lā he tausani mile ka mamao…

“ʻElua mau manawa i hala aku nei, ua hoʻāʻo mākou e hoʻokumu i ka brand Borneo e like me kā mākou i ʻike e like me ka hoihoi ʻana i nā huakaʻi malihini. ʻAʻole naʻe hiki ʻole ma muli o nā kumu like ʻole: he nui loa lākou e kamaʻilio me Indonesia ʻoiai ua māhele ʻia ʻo Kalimantan i nā panalāʻau a me nā ʻāpana. ʻAʻole lawa nā ala a i ʻole nā ea mai Kalimantan a i Malaysia a i ʻole Brunei," wahi a Mohammad. Mai ka wā i haʻalele ai ʻo RBA mai Balikpapan (Kalimalani Hikina) i ʻelua mau makahiki i hala aku nei, ʻaʻohe pili ea ʻo Kalimantan i Brunei. ʻO ka pilina ea wale nō i koe a laila ʻekolu a ʻehā mau mokulele mai Kuching (Sarawak) i Pontianak (West Kalimantan).

ʻO ke kūʻai aku ʻana iā Borneo ma Brunei e hoʻokomo i ke Aupuni Malay i ka limelight. He hopena like paha ia me ke kūlana ʻīpuka o Singapore i Indonesia a i ʻole ke kūlana o Hong Kong e kūʻē iā Kina - ʻoiai ma kahi ʻano liʻiliʻi. “He ʻoiaʻiʻo ʻaʻole mākou e neʻe wikiwiki e like me ka makemake o kekahi poʻe e ʻike. Akā, ke hele mālie mai nei kekahi hanauna hou i ʻoi aku ka manawa e hele ai a me ka ʻike ʻoi aku o nā ʻano hou. A ʻike lākou e hoʻohui pū ʻia ʻo Brunei i ke koena o Borneo a me ka ʻāina holoʻokoʻa e hoʻomau i ka pōmaikaʻi, "wahi a kahi luna ʻōpio i hui pū ʻia ma nā alanui o Brunei, nāna i huli e hana ma Brunei Economic Development Board. Me he mea lā ke manaʻo nei kekahi hanauna hou o Brunei e lawe hou aku i ka hopena o ka ʻāina i loko o ko lākou lima.