ʻO Destinations International (DI), ka hui alakaʻi a mahalo nui ʻia o ka honua e hōʻike ana i nā hui huakaʻi a me nā hui a me nā keʻena malihini kipa (CVBs), hauʻoli e hoʻokipa i kāna 2025 Marketing and Communications Summit ma Austin, Texas, kekahi o nā kūlanakauhale ikaika a hoʻomohala i ka ʻAmelika Hui Pū ʻIa. Ma kahi o ʻelua mau lā piha, e hui pū ana kēia hanana mua i ka mākeke huakaʻi a me nā ʻoihana kamaʻilio e ʻimi i nā ʻano ʻoihana hou loa, nā hoʻolālā hou a me nā ʻenehana hou e hoʻokumu ana i ka wā e hiki mai ana o ke kālepa huakaʻi.
Hoʻolālā kūikawā ʻia ka piko no nā poʻe loea loea, me nā CMO, VPs, nā alakaʻi kūʻai aku a me nā alakaʻi kamaʻilio ma nā hui huakaʻi. E pōmaikaʻi ka poʻe i hele mai i nā hōʻikeʻike pili, nā hui immersive a me nā kūkākūkā panel e uhi ana i nā kumuhana koʻikoʻi, e like me ke ʻano kūʻai kūʻai kikohoʻe, nā rebrands huakaʻi, ka hoʻolālā hanana hanana a me nā hoʻolālā pili influencer.
ʻO kahi mea koʻikoʻi o ka piko ʻo ia ka hālāwai "Scoring Big with Global Sports and Entertainment: Leveraging Major Events to Boost Tourism," kahi e kūkākūkā ai nā loea ʻoihana pehea e hiki ai i nā wahi ke hoʻonui i nā hanana haʻuki honua nui e like me ka 2025 Club World Cup a me ka 2026 FIFA. Kipu honua. E hāʻawi nā Panelists i nā ʻike e pili ana i ka hoʻopili ʻana i nā mea pā, ka hoʻolaha ʻana i nā wahi huakaʻi, a me ka hōʻoia ʻana i nā pōmaikaʻi huakaʻi lōʻihi mai kēia mau mākaʻikaʻi honua.
E loaʻa nō hoʻi i ka poʻe e hele ana ka manawa e komo ai i nā hui breakout i manaʻo ʻia, e like me "Leveraging Tourism Improvement Districts for Economic Impact" a me "Launching and Sustaining Destination Brands with Strategic Earned Media." E hāʻawi ana kēia mau kūkākūkā i nā hoʻolālā kūpono a me nā hana maikaʻi loa no ka hoʻonui ʻana i nā hana kūʻai aku a me ka hoʻoikaika ʻana i nā hana branding.
"Ke hoʻomau nei ka ulu ʻana o ka ʻāina huakaʻi, pono e noho nā mea kūʻai aku ma mua o ka pihi."
Ua hoʻohui ʻo Don Welsh, Pelekikena a me Luna Nui o Destinations International, "ʻO ka 2025 Marketing and Communications Summit e hāʻawi i kahi manawa kūpono ʻole no ka poʻe loea e aʻo, hui pū a hoʻomaʻemaʻe i kā lākou mau hoʻolālā e hoʻoikaika i ka ulu ʻana o ka mākaʻikaʻi."
E hōʻike pū ana ka hanana i ka hopena waiwai nui a me ke kākoʻo koʻikoʻi e hāʻawi ʻo Visit Austin i ka hoʻolaha ʻana i ke kūlanakauhale ma ke ʻano he huakaʻi mua. Ma ka hoʻokipa ʻana i kēia hui, e hōʻike ʻo Austin i kāna kaiāulu ulu ulu, ʻano moʻomeheu dynamic a me ka hoʻokipa honua honua, e hoʻoikaika ana i kona kūlana ma ke ʻano he hālāwai kiʻekiʻe a me kahi hanana hanana.
ʻO ka hoʻokipa ʻana i ka 2025 Marketing and Communications Summit e manaʻo ʻia e lawe mai i nā pōmaikaʻi waiwai nui iā Austin, e hoʻonui i ka loaʻa kālā no nā ʻoihana kūloko, nā hōkele a me nā hale ʻaina. Me nā haneli o nā ʻoihana ʻoihana e hele ana, e hoʻokau ka hanana i ka noi no nā hale noho, ka ʻaina, ka halihali a me nā ʻoliʻoli, e hāʻawi ana i ka hoʻoikaika ʻana i ka hoʻokele waiwai o ke kūlanakauhale. Eia kekahi, ʻo ka ʻike i loaʻa mai ka hoʻokipa ʻana i kēia hui kiʻekiʻe kiʻekiʻe e hoʻoikaika hou i ka inoa o Austin ma ke ʻano he wahi kiʻekiʻe no ka huakaʻi ʻoihana a me ka leʻaleʻa, e huki ana i nā hālāwai kūkā, nā hanana a me nā malihini.
"Ua hauʻoli ʻo Austin i ka hoʻokipa ʻana i ka 2025 Marketing and Communications Summit," wahi a Tom Noonan, Pelekikena a me Luna Nui o Visit Austin. "Ke hāʻawi nei kēia hanana i kahi manawa kūpono e hōʻike i ka moʻomeheu ikaika o ko mākou kūlanakauhale, ka hoʻokipa honua a me ka hoʻokō ʻana i ke kākoʻo ʻana i ka ʻoihana mākaʻikaʻi. Manaʻo mākou i ka hoʻokipa ʻana i nā alakaʻi huakaʻi mai nā wahi a puni o ka honua a kaʻana like i nā ʻike he nui e hoʻokaʻawale iā Austin.
Hāʻawi kahi microsite ʻo Visit Austin i nā kumuwaiwai no ka poʻe i hele mai, me ka ʻike o ka wahi, nā hale noho a me nā ʻike kūloko, e hōʻoiaʻiʻo ana e hana lākou i ka hapa nui o ko lākou manawa ma ke kūlanakauhale.
Nā Kūlana Kauoha
ʻO Destinations International ka waiwai nui a mahalo nui ʻia o ka honua no nā hui huakaʻi, hui a me nā keʻena malihini kipa (CVBs), a me nā papa mākaʻikaʻi. Me ka ʻoi aku o 8,000 mau lālā a me nā hoa mai nā wahi ʻoi aku ma mua o 750, hōʻike ka hui i kahi manaʻo noʻonoʻo i mua a hui pū ʻia a puni ka honua. No ka 'ike hou aku, e kipa i destinationsinternational.org.
E kipa iā Austin
ʻO Visit Austin ka hui kūʻai kūʻai a me ke kūʻai aku no ke kūlanakauhale ʻo Austin. He lālā i ʻāpono ʻia o Destinations International, ʻo Visit Austin ke kūʻai aku ʻana iā Austin ma ka ʻāina a me ka honua ma ke ʻano he ʻoihana mua a me nā wahi leʻaleʻa, no laila e hoʻonui ai i ka maikaʻi o ke ola o ko mākou kaiāulu. E aʻo hou ma visitaustin.org.
