BERLIN - I kēia makahiki, i ka hoʻohui o ka ITB Aviation Day a me ka lā hoʻokipa ITB, ʻo ka ITB Berlin Convention ka mea no ka manawa mua e hoʻonohonoho nei i kahi Corporate Social Responsibility Day (CSR) no ka ʻoihana hoʻokipa.
ʻO ka hōʻike kālepa alakaʻi alakaʻi o ka honua e hōʻike i ka loiloi empirical mua ma CSR a huakaʻi i ka lā CSR ma Malaki 12, 2009 me ka hana pū ʻana me GfK. E hōʻike pū ana nā mea kamaʻilio alakaʻi a kamaʻilio e pili ana i kā lākou mau hana kūpono.
E hoʻomaka ana ka Lā CSR me ʻelua mau keynotes ma 11:00 am: ʻO Erika Harms, ka luna hoʻomalu o ka hoʻomohala hoʻomau ʻana ma ka United Nations Foundation e kamaʻilio e pili ana i ka "kuleana kuleana kaiāulu: mai Nice-to-have to Need-to-have." Ma hope iho, ʻo Fritz Pleitgen, ka luna nui o Ruhr.2010 GmbH, e hāʻawi i kahi haʻi ʻōlelo e pili ana i ka "Social Incusion, kahi hoʻokūkū hoʻokūkū no nā wahi mākaʻikaʻi," e hāʻawi ana i nā ʻike i nā hoʻolālā a me nā pahuhopu o ka Ruhrgebiet. A laila e hōʻike ʻo Roland Gaßner o GfK i ke ana ʻana “ʻIke kumu kūʻai mea kūʻai aku e pili ana i ka kuleana kaiāulu ʻoihana” ma ITB Berlin wale nō. Hōʻike ka nānā GfK iā CSR mai ka manaʻo o ka mea kūʻai, pehea ka makemake o nā mea kūʻai aku e uku, a he aha nā hana a ka CSR e hiki ai ke lawe e hoʻomaikaʻi i ka pono ʻoihana i ka wā lōʻihi.
Hoʻonohonoho ʻia nā kūkākūkā papa ʻekolu no ka ʻauinalā. ʻO Kauka Gerhard Prätorius, ke poʻo o CSR a me ka hoʻomau ma Volkswagen AG; ʻO Peter-Mario Kubsch, hoa hoʻokele o Studiosus; a me Dr. Hans-Herwig Geyer, ka luna o ka hui kuleana & kamaʻilio ma Beluga Shipping GmbH e kūkākūkā i ke kumuhana o "Benchmarking CSR." E hōʻike ana kēia poʻe loea i nā hiʻohiʻona kūleʻa o ke kuleana pilikanaka ʻoihana ma nā ʻāpana ʻē aʻe a me ka hopena e hiki ke loaʻa iā lākou i ka ʻoihana mākaʻikaʻi. Me nā ʻelele mai ka honua holoʻokoʻa, e nānā ka papa "CSR at Work" i nā hiʻohiʻona o ka hana maikaʻi loa i ka mākaʻikaʻi honua. Ma hope o kahi pepa hoʻolauna a David Ruetz, luna nui, ITB Berlin, he kūkākūkā kūkākūkā e hōʻike ana i nā kiʻi alakaʻi e hoʻopaʻapaʻa ai i nā pahuhopu e ʻimi nei nā manaʻo hui a me ka hopena o nā manaʻo CSR i ka ʻoihana holoʻokoʻa. E hoʻopaʻapaʻa nā poʻe loea i ka pōʻai aʻe e pili ana i ka "CSR Reporting and Transparency" i nā pilikia ma lalo o ke poʻomanaʻo o "E hana maikaʻi, e kamaʻilio e pili ana - a laila?" E kūkākūkā lākou inā e hoʻopuka maoli nā hōʻike e pili ana i ka hoʻomau i ka hopena i makemake ʻia a inā hiki ke hana ʻia lākou e hana i nā hui huakaʻi nui. No laila, ma lalo o ke poʻo inoa o "Challenges & Solutions," ʻo ka TÜV Rheinland Group a me nā ʻelele o ka United Nations Environment Programme (UNEP), nā mea hoʻokele huakaʻi, a me nā hōkele e hoʻopaʻapaʻa i nā pilikia e pili ana i nā ʻano hana a me nā ʻōnaehana o ka hoʻokō ʻana i ka CSR.
ʻO kahi waiwai o nā haʻiʻōlelo hoihoi e pili ana i ke kumuhana o "CSR in Tourism" e mālama ʻia ana hoʻi ma nā Halelu 4.1 a me 5.1, a me ka ICC. Hōʻike ʻia nā hanana āpau ma ke kumuhana o CSR ma ITB Berlin 2009 i kahi papahana, i loaʻa ma ka kahua hōʻike.
ʻO ITB Berlin a me ITB Berlin Convention
E mālama ʻia ʻo ITB Berlin 2009 mai ka Pōʻakolu, Malaki 11 a hiki i ka Lāpule, Malaki 15 a e wehe ʻia i nā malihini kipa mai ka Pōʻakolu a ka Pōʻalima. E kūlike me ka pāʻoihana, e mālama ʻia ana ka ITB Berlin Convention mai ka Pōʻakolu, Marc 11 a hiki i ka Pōʻaono, Malaki 14, 2009. No nā kikoʻī piha o ka papahana, kaomi ma www.itb-convention.com.
ʻO Fachhochschule Worms a me ka hui noiʻi mākeke ma US PhoCusWright, Inc. he mau hoa o ka ITB Berlin Convention. Ke hoʻokipa pū nei ʻo Turkey i kēia makahiki ʻo ITB Berlin Convention. ʻO nā mea kākoʻo ʻē aʻe o ka ITB Berlin Convention me Top Alliance, kuleana no ka lawelawe VIP; hospitalityInside.com, ma ke ʻano he hoa media no ka lā hoʻokipa ITB; a ʻo Flug Revue ma ke ʻano he hoa media no ka ITB Aviation Day. ʻO ka Planeterra Foundation ka mea kākoʻo kālā o ka ITB Corporate Social Responsibility Day a ʻo Gebeco ka mea kākoʻo kālā o ka ITB Tourism and Culture Day. ʻO TÜV Rheinand Group ke kākoʻo kumu o ka hālāwai "Practical Aspects of CSR." ʻO kēia nā hoa hana e hui pū ana me nā lā huakaʻi ʻoihana ITB: Air Berlin PLC & Co. Luftverkehrs KG, Verband Deutsches Reisemanagement eV (VDR), Vereinigung Deutscher Veranstaltungsorganisatoren eV, HSMA Deutschland eV, Deutsche Bahn AG, geschaeftsreise1.de, hotel.de, Kerstin Schaefer eK - Nā lawelawe Mobility a me Intergerma. ʻO Air Berlin ke kākoʻo kālā o ka ITB Business Travel Days 2009.
He aha e lawe ʻia mai kēia ʻatikala:
- This year, in addition to the ITB Aviation Day and the ITB Hospitality Day, the ITB Berlin Convention is for the first time organizing a Corporate Social Responsibility Day (CSR) for the tourism industry.
- The Planeterra Foundation is premium sponsor of the ITB Corporate Social Responsibility Day and Gebeco is the premium sponsor of the ITB Tourism and Culture Day.
- All events on the subject of CSR at ITB Berlin 2009 are presented in a program, which is available on the exhibition grounds.
