Ua hauʻoli ka Williamsburg Tourism Council (WTC) i ka hoʻolaha ʻana ua koho ʻia ʻo Vicki Cimino i ko lākou Luna Hoʻokele hou / Luna Nui. Ma hope o ka huli ʻana he 5 mau mahina, ua koho lokahi ka WTC e hoʻolimalima iā Ms. Cimino e hoʻomaka i ka lā 15 ʻApelila 2019. ʻO ka ʻaha kūkā he ʻāpana o ka Greater Williamsburg Chamber and Tourism Alliance.
ʻO Ms. Cimino i kēia manawa ka Luna Hoʻokele o ka New Hampshire Division of Travel and Tourism Development a ua hoʻohana ʻo ia i ka hapa nui o kāna ʻoihana ʻoihana e hāʻawi ana i nā hoʻonā kamaʻilio, ʻōlelo aʻoaʻo a me nā alakaʻi noʻonoʻo i nā keʻena aupuni a me nā hui pilikino. Ma lalo o kāna alakaʻi ʻana, ua ʻike ka Māhele i kahi ROI i hoʻonui ʻia ma New Hampshire Live Free hoʻolaha brand mai 10:1 a i 12:1; hoʻonui i ka hoʻolimalima malihini kipa ma ka ʻehā pakeneka: a, hoʻonui i ka loaʻa kālā ʻauhau o nā lumi a me nā meaʻai e 15 pakeneka (FY2015-18).
Ke ʻimi nei ka WTC i kahi mea hiki ke lawe mai i ke alakaʻi ʻano hou a me ke alakaʻi ʻana a me kahi moʻolelo i hōʻoia ʻia e kōkua i ka huakaʻi ʻo Williamsburg e hoʻonui i ka kipa ʻana i ka pō. "Me ka hoʻokumu ʻia ʻana o ka WTC e ka Senate Bill 942, ʻo ka lawe ʻana i ke alakaʻi kūpono ʻo ia ka hoʻoholo koʻikoʻi a ka ʻaha," wahi a Jeff Wassmer, ka Luna Hoʻokele o ka ʻAha Kūkākūkā ʻo Williamsburg a me ka lālā o ka Luna Hoʻokele o York County. "He hilinaʻi nui ko mākou e lawe mai ʻo Vicki i kahi hoʻonohonoho akamai i kūpono no kā mākou huakaʻi. Manaʻo mākou ua hana mākou i ka koho kūpono a ke hopohopo nei mākou e hoʻomaka i kēia hana hou e hoʻonui i ka mākaʻikaʻi a hoʻonui i ka kipa ʻana.
"ʻOliʻoli wau i ke komo ʻana i kēia hana," wahi a Cimino. "He mea koʻikoʻi ka mākaʻikaʻi i ke ola waiwai o ka ʻāina a ke kakali nei au i ka hoʻokō ʻana i ka pahuhopu o WTC no ka hoʻonui ʻana i ka poʻe malihini kipa a puni ka ʻāina."
Ua hoʻomaka ʻo Ms. Cimino i kāna ʻoihana ma ka ʻoihana mākaʻikaʻi e lawelawe ana ma ke ʻano he Luna Hoʻolaha ma ka Mahele āna e mālama nei. A laila ua lawelawe ʻo ia ma ke ʻano he Luna Hoʻokele o International Marketing no ka Massachusetts Office of Travel and Tourism. Loaʻa i kona ʻike ka hana me New York City-based Redpoint Marketing PR, Inc., a me Boston-based Connelly Partners.
E alakaʻi ʻo ia i nā limahana o ʻewalu i hana i ka Office of Marketing and Promotions a hoʻokele i kahi kumukūʻai kūʻai makahiki a me ke kūʻai aku ma kahi o $ 9-12M i hana ʻia mai ka loaʻa kālā ʻauhau kūʻai i ʻae ʻia e ka Virginia General Assembly e hoʻomaka ana i Iulai 2018.
ʻO ka mikiona o ka WTC ʻo ia ka "E hoʻoikaika i ke kaiāulu ma o ka mākaʻikaʻi ma o ka hoʻonui ʻana i ka ʻike, Affordability, Accessibility and Attractiveness". Ana ʻia ka lanakila ma ka noho ʻana i ka pō, ke komo ʻana, a me ka loaʻa kālā i ke kūlanakauhale ʻo Williamsburg, York a me James City Counties, nā wahi ʻekolu i kūkulu ʻia i ka ʻāina ʻo Williamsburg.
ʻO ke kōmike huli o ka ʻAha Kūkākūkā o Williamsburg, ua komo pū nā lālā WTC ʻo Douglas Pons, Hope Meia, City of Williamsburg; Kevin Lembke, Peresidena, Busch Gardens Williamsburg; Kauka Mitchell Reiss, Pelekikena, Colonial Williamsburg Foundation; Kym Hall, Luna Nui, Colonial National Historical Park; a ʻo Jeanne Zeidler, Luna Hoʻomalu, Greater Williamsburg Chamber a me Tourism Alliance Board. Ua hāʻawi ʻia ke kākoʻo hoʻokele e Ron Kirkland.
