Ma lalo o ʻelua makahiki ma hope o ka hoʻololi ʻana i nā mea inu mai Seattle underdog Jones Soda ma kā lākou mau mokulele, ʻo Alaska Airlines a me Horizon Air e hoʻi hou i ka soda pop pilikua Coca-Cola i ka lā Malaki 1.
Ke hele mai nei ka hoʻololi ma muli o nā noi o nā mea kūʻai aku, ua ʻōlelo ʻo Alaska Airlines i kahi nūhou. Hoʻohana ʻia ka mokulele a me Horizon Air e Alaska Air Group.
"Ke hoʻomau nei mākou i ka hohola ʻana i ko mākou mau ʻēheu ma waho o ke Komohana Komohana, ʻoi aku ka nui o ka pane ʻana i nā noi a kā mākou mea kūʻai aku no nā huahana Coca-Cola ma luna o ka moku," wahi a Steve Jarvis, ka pelekikena hope o ka ʻoihana kūʻai aku, kūʻai aku a me nā mea kūʻai aku, ʻo Steve Jarvis. hoʻokuʻu.
Ua hoʻolako ka mokulele i nā huahana Jones Soda ma nā mokulele mai ʻApelila 2008. Ma mua o kēlā, me Coke no 10 mau makahiki.
ʻO Coke, ka mea i ʻōlelo ma ka hoʻokuʻu ʻana ua hauʻoli ʻo ia e pili ana i ka neʻe ʻana, ua nalowale kāna ʻaelike Qwest Field iā Jones Soda ma 2007 ma hope o ka lilo ʻana i mea kākoʻo soda pop o nā Seahawks no ka hapa nui o nā makahiki ʻekolu i hala.
Ke ninini mau nei ʻo Jones i ka soda ma ke kahua pāʻani pôpeku akā ʻaʻole ia e hāʻawi hou i nā mea inu ikaika a i ʻole wai ma laila. Ua hōʻemi ʻo ia i kāna ʻaelike i ka hāʻule i hala a ke uku nei ʻo ia i kēia manawa, ʻoiai ʻaʻole ia e hōʻike i ka nui.
Ua ʻōlelo nā luna hoʻokele o Jones ma ka hālāwai makahiki o ka hui ma 2008, ʻo ka Alaska Airlines a me Qwest Field he mau manaʻo haʻihaʻi - ʻaʻole i manaʻo ʻia e loaʻa kālā akā e hoʻolauna i nā mea inu i ka poʻe e kūʻai aku iā lākou ma nā hale kūʻai.
ʻO ʻAukake i hala aku nei, ua ʻōlelo ʻo Jones i kāna pilikia kālā e hoʻāla ai i "ke kānalua nui e pili ana i ko mākou hiki ke hoʻomau i kahi hopohopo e hele nei." Ua ʻōlelo ka ʻoihana e noʻonoʻo ana e loaʻa ʻia e Big Red Holdings o Texas, nāna i hāʻawi i kahi "hōʻailona o ka hoihoi" - ʻaʻole kahi hāʻawi maʻamau - kokoke i $ 8 miliona.
