Hoʻolaha ʻo Carlson Rezidor Hotel Group i kona inoa hou ʻana iā Radisson Hotel Group, e hana koke ana, ma ka International Hotel Investment Forum (IHIF) ma Berlin.
Hoʻohana ka ʻike hou i ka mana ikaika o ka inoa Radisson e hoʻoikaika i ka ʻike ma ka mākeke, hoʻonui i ka ʻoihana kūʻai aku ma waena o ka waihona honua a hāʻawi i nā ʻike kūikawā e hana i kēlā me kēia Moment Matter no nā malihini, nā mea nona a me nā talena. ʻO kēlā me kēia Moment Matters ka manaʻo lawelawe hōʻailona hou o ka hui a me kāna mau hōʻailona hōkele.
ʻO ka inoa hele-i-market hou, ʻo Radisson Hotel Group, e hoʻonui i kahi hui ikaika ma waena o Radisson Hospitality, Inc. (ʻo Carlson Hotels, Inc. ma mua) a me Rezidor Hotel Group AB (i hoʻopaʻa inoa ʻia ma Nasdaq Stockholm, Suedena a me ke keʻena nui ma Brussels, Belgium) nona nā ʻaelike franchise haku e hoʻomohala a hana i kekahi mau hōʻailona ma ʻEulopa, ka Middle East a me ʻApelika.
I kēia manawa, ʻo ka hui hōkele ʻo 11th nui loa ma ka honua, ʻo Radisson Hotel Group he ʻewalu mau hale hōkele me nā hōkele ʻoi aku ma mua o 1,400 e hana ana a ma lalo o ka hoʻomohala ʻana. ʻO ka hoʻomaka ʻana o ka ʻike hou o ka hui he mea koʻikoʻi nui ia i loko o kahi hoʻolālā hana ʻelima makahiki e hoʻololi i ka ʻoihana a hoʻonoho iā ia e lilo i koho makemake no nā malihini, nā mea nona, nā mea hoʻopukapuka a me nā talena.
"ʻO kēia lā ka hoʻomaka ʻana o kahi au hoihoi no ka Radisson Hotel Group, i hui pū ʻia e kā mākou hōʻailona hou a me ka ʻike lōʻihi e lilo i ʻoihana hoʻokipa ʻekolu ma ka honua," wahi a Federico J. González, Pelekikena & Luna Nui, ka Rezidor Hotel. Pūʻulu a me ka luna o ke Kōmike Hoʻokele Global, Radisson Hotel Group. "ʻO kā mākou papahana hana ʻelima mau makahiki e pili ana i nā hana e wehewehe hou i kā mākou kumu waiwai, hoʻomaikaʻi i kā mākou kōpili, hoʻopololei i nā hana, hoʻokomo i nā ʻōnaehana ʻenehana hou a hoʻohālikelike i nā lālā o kā mākou hui e hāʻawi i kā mākou pūlima, Every Moment Matters. ʻO 'Every moment Matters' e pili ana i ke ʻano o kā mākou hana ʻoihana ma ka Radisson Hotel Group a ʻo wai mākou i ke kumu - kahi o nā hālāwai kūpono. No nā mea a pau. Nā lā āpau. Ma nā wahi a pau. I nā manawa āpau. ʻO kā mākou rebranding ka hoʻomaka wale nō. "
"ʻO ka hoʻokumu ʻana o ka Radisson Hotel Group he ʻano o kā mākou hui lōʻihi me ka Rezidor Hotel Group. Hoʻohui pū mākou e wehewehe a hoʻokō i kahi hoʻolālā hōʻailona hou e hoʻonui i ka waiwai no kā mākou poʻe malihini a me nā mea nona," wahi a John M. Kidd, Luna Nui & Luna Hoʻokele, Radisson Hospitality, Inc. "ʻO ka manawa kūpono ia no mākou e align kā mākou hoʻolālā hoʻolālā a me ka hana a hele i ka mākeke ma ke ʻano he mea pāʻani paʻa.
I ka hui pū ʻana me ka hoʻopololei ʻana a puni ka equity brand Radisson, ua hoʻoponopono hou ʻo Radisson Hotel Group i kāna hoʻolālā hōʻailona a hoʻololi hou i nā pou ʻike malihini e hoʻokō ʻia ma waena o nā hōʻailona ʻewalu: (1) Brilliant Basics (2) Memorable Moments (3) Local Experience (4) ) Manaʻo maʻalahi.
Hoʻopili ʻia ka waihona hōʻailona mai ka waiwai hiki ke loaʻa i ka hoʻokele waiwai hou me nā mea hou e like me:
RADISSON COLLECTION™
ALOHA I KA MEA KUAI
E pani ana ʻo Radisson Collection i ka brand Quorvus Collection o ka hui. E hoʻokuʻu ʻia ʻo Radisson Collection i Iune 2018 ma ke ʻano he hōʻiliʻili premium o kā mākou mau hōkele.
RADISSON BLU®
MANA'O I KA OKE
E hoʻomau ʻo Radisson Blu i kahi lawelawe maikaʻi a pilikino i nā wahi nani me ka hoʻonui mau ʻana i nā kūlanakauhale nui a puni ka honua.
RADISSON®
NANEA PONO
E hoʻokomo ʻia ʻo Radisson ma EMEA e lawelawe i ka ʻāpana kiʻekiʻe. E hōʻoluʻolu ʻia ka brand ma ʻAmelika a me Asia Pacific, me nā loli i kona logo a me ka ʻike maka, ka hoʻolālā huahana a me nā ʻike malihini, e kālele ana i ka hoʻokipa ʻana i ka hoʻokipa Scandinavian.
RADISSON RED®
NANEA IĀ IA!
ʻO Radisson RED, kahi pāʻani pāʻani ma ka ʻike hōkele maʻamau, ua ʻōwili i kahi wehewehe huahana hou a me ka hōʻailona hōʻano hou me kahi hoʻolālā ulu ikaika ma waena o EMEA a me ʻAmelika.
PARK PLAZA®
MAIKAI, HANA HANA
Hāʻawi ʻo Park Plaza i nā hoʻolālā hoʻonohonoho ʻano a hopu i ka ikehu a me ke ʻano o kēlā me kēia wahi. Ke hana hou ʻia nei ka brand i mea e pono ai no nā huakaʻi hele honua kiʻekiʻe.
PARK INN® NA RADISSON
NOHO MAI
E hoʻomau ka Park Inn by Radisson e hoʻonui i kona kapuaʻi a puni ka honua a hāʻawi i nā ʻike pilikia ʻole, nā meaʻai maikaʻi a me nā wahi upbeat ma nā kūlanakauhale nui a kokoke i nā mokulele.
COUNTRY INN & SUITES® NA RADISSON
ALOHA I KEIA AINA
Ua hoʻolaha aku nei ʻo Country Inn & Suites na Radisson i kahi hui inoa hou i hoʻohui ʻia "na Radisson" e hoʻohālikelike i ka brand me ka master brand a e kūpaʻa mau i kona ʻano kumu o ka wela o ka ʻāina.
PRIZEOTEL
HOOLAHA KIEKIE KUAI
E hoʻomau ka prizeotel e ulu ma waena o EMEA e lawelawe i ka ʻāpana hoʻokele waiwai hou.
ʻO ka hoʻolālā hōʻailona hou e hiki ai i nā pono kūʻai hou aku a me nā mea hoʻokele kālepa e like me:
ʻO Radisson Rewards ™ ka papahana kūpaʻa honua hou (ʻo Club Carlson SM ma mua), kahi e hauʻoli ai nā lālā i ka Member Only Rates, loaʻa i nā pōmaikaʻi kūʻokoʻa a loaʻa i nā pō manuahi. ʻO Radisson Rewards ™ no ka Pāʻoihana e alakaʻi i ka pilina me nā hoa ʻoihana e pili ana i nā hui a me nā hoʻolālā hanana, nā huakaʻi huakaʻi a me nā mea kōkua hoʻokō ma waena o nā hōʻailona āpau.
ʻO Radisson Meetings ™ kahi hui i hoʻonui ʻia a me nā hanana i hoʻolālā ʻia e hana i kēlā me kēia hanana kūʻokoʻa me nā wahi i hoʻolako piha ʻia, nā pilina ma ka pūnaewele a me nā menus i hoʻolālā maikaʻi ʻia. E hoʻomaka ia ma hope o kēia makahiki me kahi paepae kikohoʻe multi-brand.
ʻO RadissonHotels.com kahi kahua kikohoʻe honua hou e lawe mai ana i kahi ʻike hoʻopaʻa pūnaewele alakaʻi ʻoihana i nā malihini a me nā hoa ʻoihana, e hoʻomaka ana ma hope o kēia makahiki.
Manaʻo ʻo Radisson Hotel Group e hoʻopukapuka kālā nui i nā makahiki ʻelima e hiki mai ana i nā paepae a me ka ʻenehana, me kahi papahana IT piha no ka hoʻohui ʻana, ka hoʻokele waiwai hou a me nā kahua hoʻolaha me nā CRM hou, kūpaʻa a me nā kahua hoʻokele hoʻolaha. E hoʻolilo ʻo ia i nā waiwai nui i ka rebranding a i ʻole ka hoʻonohonoho hou ʻana ma mua o 500 mau hōkele a puni ka honua.
Hoʻoholo ʻia e hana i kēlā me kēia Moment Matter, e lilo ʻo Radisson Hotel Group i mea hoʻokipa ʻoiaʻiʻo a me ka hoa maikaʻi loa, a ke manaʻo nei e lilo i hoʻokahi o nā hui hōkele ʻekolu ma ka honua, a me ka hui i koho ʻia no nā malihini, nā mea nona a me nā talena.
He aha e lawe ʻia mai kēia ʻatikala:
- The launch of the group's new identity is a significant milestone in a five-year operating plan that will transform the business and position it to become the preferred choice for guests, owners, investors and talent.
- “Today is the start of an exciting era for the Radisson Hotel Group, united by our new brand and long-term vision to become a top three hospitality company in the world,” said Federico J.
- The new identity leverages the powerful, international brand equity of the Radisson name to drive awareness in the marketplace, increase marketing efficiency across the global portfolio and offer exceptional experiences to make Every Moment Matter for guests, owners and talent.
