Na Hooikaika a me na Halawai, hapa o E hele i Malta, ʻO ia ka hōʻailona hou e hoʻokuʻu ʻia i kēia mahina e nānā i ka hoʻomau ʻana i ka hoʻomohala ʻana i nā manawa ʻoihana nui MICE i hauʻoli ai ʻo Malta i nā makahiki. Ma hope o ka hana ʻana i ka noiʻi nui i loko o ka mākeke honua i nā makahiki ʻelua i hala iho nei, ua puka mai ʻo Visit Malta a ua hōʻike ʻia he mana ikaika i alakaʻi ʻia i kēia mahina o ka Conventions Malta e like me E kipa i nā mea hoʻoikaika a me nā hālāwai Malta. Ua hele mai ka rebranding ma ke ʻano he hoʻolālā o ka Malta Tourism Authority e loaʻa i hoʻokahi hōʻailona.

ʻO ka noiʻi nui i loaʻa i kahi hoʻolaha hoʻomohala hou e hōʻike ana i nā pahuhopu a me nā wahi kūʻai kūʻokoʻa no ka huahana MICE ma nā mokupuni ʻo Maltese.

Ua hoʻolālā ʻia ka mea hoʻolālā e ka hui honua no ka Malta Tourism Authority, OLIVER Ireland, kahi i loaʻa i kahi kiʻi kiʻi ākea a me nā ʻano wikiō, e hōʻike ana i nā makana kumu a me nā waiwai i loaʻa iā Malta no ka ʻoihana MICE. Ua hana ʻia kēia kiʻi kiʻi hou i ka wā o ka pana ʻana i nā lā 11 ma Malta i Malaki, 2022.

ʻO nā laina hōʻailona ʻano like ʻole e like me, "Culture Culture Like No Other," "The Meeting Point of the Mediterranean," "Fresh Air, Clean Thinking, and A Break from Convention," i hoʻopili ʻia me ka laina MTA #MoreToExplore, a me ka ʻoliʻoli kupaianaha. kiʻi kiʻi, e hana i kahi hoʻolaha hoʻohiwahiwa a hoʻoikaika e hoʻomaka i ka Visit Malta Incentives and Meetings.

Hōʻike kēlā me kēia i nā kumu e koho ai kahi ʻoihana iā Malta i kāna huakaʻi i koho ʻia no kāna mau Insentives a i ʻole nā hālāwai e like me: 300 mau lā o ka lā, ʻEulopa Mediterranean kahi huakaʻi, ka pilina maikaʻi, nā DMC a me nā mea hoʻolako, nā koho papahana like ʻole, nā hale hālāwai like ʻole, ka waiwai hoʻohui. kahi e hele ai a ʻoiaʻiʻo hoʻi, nā wahi o waho.

Ma ke kamaʻilio ʻana e pili ana i ka ʻike hui hou no Visit Malta Incentives and Meetings, ua ʻōlelo ʻo Christophe Berger, Luna Hoʻokele, "Ua hoʻolilo mākou i ka manawa noiʻi nui e nānā ana i ke kūlana o kā mākou brand a manaʻoʻiʻo ʻo ka hui pū ʻana me ka brand Visit Malta a me kāna mau waiwai koʻikoʻi. ka hana naauao loa e hana ai. He makana kupaianaha ʻo Malta no nā Insentives a me nā hālāwai a ke kakali nei mākou e hoʻomau i ka hoʻolaha ʻana i ka Malta ma ka mākeke honua. Ua hoʻi ka pilina o Malta International Airport i ka 85% o ka mea i 2019 (a me ka ulu ʻana) a ua hoʻokomo ʻia nā mokupuni i ka papahana Forbes Star Award. Ke ulu wikiwiki nei ka makana gastronomy a Malta a hiki i kēia manawa ke kaena i ʻelima mau hale ʻaina me nā hōkū Michelin. ʻOliʻoli mākou no ka manaʻo o ka wā e hiki mai ana, ʻoi aku ka ʻike ʻana i nā hui koʻikoʻi e lawe mai i kā lākou mau hālāwai a me nā ʻaha kūkā i ko mākou mokupuni i nā mahina e hiki mai ana.

"He mea koʻikoʻi ka ʻāpana Incentives and Meetings o ka ʻoihana mākaʻikaʻi o Malta. Ua ʻike ʻia ka hoʻonui ʻana i kahi kiʻekiʻe ma mua o ka awelika hoʻolimalima no kēlā me kēia mākaʻikaʻi a me nā huakaʻi huakaʻi koʻikoʻi i nā mokupuni ʻo Maltese. Eia kekahi, hoʻopuka ka ʻāpana i nā kaʻa koʻikoʻi i nā kau poʻohiwi e like me ka hoʻolālā e hoʻomaikaʻi i ka hoʻolaha ʻana o ka wā mākaʻikaʻi a me kahi ʻoihana hoʻomau. Ua kūpono kēia niche i ka hele ʻana o kā mākou ʻoihana mākaʻikaʻi i ke ala o ka hoʻihoʻi ʻana e hoʻokō i ka hoʻomau lōʻihi, "i ʻōlelo ʻia ai ke Kuhina no ka mākaʻikaʻi ʻo Clayton Bartolo.

E kipa i nā mea hoʻoikaika a me nā hālāwai Malta e hele ana IMEX ma Frankfurt mai Mei 31 a hiki i Iune 2nd, IBTM ma Barcelona mai Nowemapa 29th - December 1st, IMEX America mai ʻOkakopa 11th - 13th a me nā Meetings Show ma Lākana ma Iune 29th & 30th. Aia kekahi mau hoʻolālā no nā huakaʻi ʻohana a me nā hanana nui ʻē aʻe e hoʻolaha ai iā Malta i ka makahiki e hiki mai ana.

He aha e lawe ʻia mai kēia ʻatikala:

Speaking about the new corporate identity for Visit Malta Incentives and Meetings, Christophe Berger, Director, said, “We have invested considerable research time looking at the positioning of our brand and believe that aligning with the Visit Malta brand and its coherent core values, was the most sensible move to make.
ʻO nā laina hōʻailona ʻano like ʻole e like me, "Culture Culture Like No Other," "The Meeting Point of the Mediterranean," "Fresh Air, Clean Thinking, and A Break from Convention," i hoʻopili ʻia me ka laina MTA #MoreToExplore, a me ka ʻoliʻoli kupaianaha. kiʻi kiʻi, e hana i kahi hoʻolaha hoʻohiwahiwa a hoʻoikaika e hoʻomaka i ka Visit Malta Incentives and Meetings.
The creative was designed by the global agency for the Malta Tourism Authority, OLIVER Ireland, which has resulted in an extensive and diverse image gallery, and video content, reflecting the core offerings and values that Malta has for MICE business.