ʻO kahi hashtag maʻamau ma nā kahawai kaiaulu i kau ʻole i kahi kukui nui ma kahi mokupuni mokupuni liʻiliʻi liʻiliʻi ma ka Pākīpika Hema. ʻO ka hashtag #vomo - e kū nei no "Vote or Miss Out" - kaʻana like i ka lepili me kahi mea maikaʻi ʻO Fiji Resort i kapa ʻia ʻo “VOMO”.
ʻO ka poʻe makemake e ʻike hou e pili ana i ka hoʻolaha #vomo a Mrs. Obama a me ka hoʻolaha kīwī ma hope e hoʻonui i ka nui o ka ʻimi ʻana a Google no ka acronym - ʻo ka hopena hōʻoluʻolu e hoʻonui ana i ka 85% o ka poʻe i ka pūnaewele o ka resort a me 122% ka hoʻonui ʻana i nā manaʻo ʻimi holoʻokoʻa. , ke hāʻawi nei i ka hōʻike manuahi manuahi a me nā nīnau huakaʻi mai nā kamaʻāina makemake o ʻAmelika e makemake ana e ʻike hou e pili ana i ka mokupuni.
ʻO kā VOMO Luna Hoʻokele o Sales & Marketing, ʻo Karen Marvell, ua ʻōlelo ʻo ia he "serendipitous" kēia hōʻike.
Ua ʻōlelo ʻo Ms Marvell, “ʻOi aku mākou ma mua o ka hauʻoli e kaʻana aku iā #vomo me kekahi kumu nui. A ke aloha aloha nei mākou i ka hōʻike hou i ʻae ʻia e ʻike ʻia ko mākou inoa e ka lehulehu. ʻO ia ka wailele hoʻokipa i ka wā o ka huli ʻana o ka ʻoihana ma muli o Covid-19 kapu hele. Ua hauʻoli mākou i ka ʻike ʻia ʻana o ko mākou home mokupuni nani i kahi ala serendipitous. "
He aha e lawe ʻia mai kēia ʻatikala:
- The welcome outcome being an increase of 85% traffic to the resort’s website and 122% increase in search impressions overall, providing free brand exposure and travel enquiries from interested US citizens wanting to know more about the island.
- A trending hashtag on social media channels has inadvertently placed a big spotlight on a small private island resort in the South Pacific.
- And of course we’re loving the new exposure that has allowed our brand to be seen by a larger audience.
