No nā makahiki i hala iho nei ua lohe nui mākou e pili ana i ka hoʻokaʻawale a me ka hoʻokaʻawale ma waena o nā hanauna - he aha kā lākou e makemake ai, pehea e loaʻa ai kā lākou ʻike, a pehea a me ke kumu o ka huakaʻi. Lawe ʻo Gen Z i ka ʻike i ka wikiwiki a me ka ʻike maka, a wikiwiki e lilo i kūpaʻa i nā wahi i lawe ʻia, nā māka a i ʻole nā manaʻo. ʻO ka makemake o nā Millennial no nā ʻike ma luna o nā mea i hoʻohālikelike a hoʻoulu i ka hoʻokele waiwai. Ke nānā nui nei ʻo Gen Xers i ka ʻohana a pono ka hoʻomaha a me ka hoʻomaha. A ma muli o ka hōʻino "Okay Boomer" hanana, ua pāpālua ʻo Baby Boomers i ka kaʻana like ʻana i ka hoʻoilina o ka huakaʻi me nā lālā o ka ʻohana a ʻoi aku ko lākou makemake e hoʻopukapuka no ka huli ʻana i nā hoʻoilina, ke kiʻi ʻana i kēlā mau wahi "bākeke", a me ka hoʻowalewale ʻana iā lākou iho i nā ʻike huakaʻi
Akā, i ko mākou hiki ʻana i ka wā hoʻōla o ka Covid-19 maʻi ahulau i nā pule a me nā mahina e hiki mai ana, e loaʻa iā mākou āpau kahi kaʻana like ʻana o ka honua i ka hanauna. ʻO mākou a pau nā ʻāpana o ka hanauna C - ka hanauna post-COVID. E wehewehe ʻia ʻo GEN-C e kahi hoʻololi kaiāulu i ka noʻonoʻo e hoʻololi ai i ke ala a mākou e nānā ai - a hana - i nā mea he nui. A i ka mea e lilo i kā mākou hoʻokele waiwai "New Normal" GEN-C e puka aʻe mai ko mākou mau home. ʻO ka hoʻoneʻe ʻana ma hope o ka nohona kanaka, e hoʻi mākou i ka keʻena a me nā wahi hana, a hoʻi i kahi honua e pili pū me ka ʻike ʻana i nā hoaaloha a me ka ʻohana, he mau hui liʻiliʻi paha; noʻonoʻo hou i nā hanana moʻomeheu a me nā haʻuki; a ma hope loa e huakaʻi ʻo GEN-C.
A koʻikoʻi kēlā hoʻi i ka huakaʻi no ka hoʻokele waiwai honua. Ma ke ao holoʻokoʻa, ka huakaʻi a me nā huakaʻi huakaʻi no 11% o ka GDP o ka honua a hana i nā ʻoihana ʻoi aku ma mua o 320 Miliona no nā limahana e lawelawe ana iā 1.4 Biliona huakaʻi i kēlā me kēia makahiki. A ʻaʻole hōʻike kēia mau helu i ka moʻolelo holoʻokoʻa. He ʻāpana wale nō lākou o kahi hoʻokele waiwai puni honua e pili ana i ka huakaʻi a me ka mākaʻikaʻi ke ola - nā ʻāpana mai ka ʻenehana, ke kūkulu hoʻokipa ʻana, ke kālā, a me ka mahiʻai i pili pū me ka huakaʻi a me ka mākaʻikaʻi.
Aia nō he nui o nā nīnau i pane ʻole ʻia. He aha kēlā mea hou maʻamau? Āhea mākou e neʻe ai mai ka pilikia a i ke ola ʻana? He aha ke ʻano o ka hoʻolālā puka post-COVID? He aha kā mākou e pono ai e hana ma mua o ka huakaʻi hou ʻana o GEN-C? He aha nā ʻenehana, nā ʻikepili a me nā loina e pono ai iā mākou e pili ana iā GEN-Cs e palekana hou ai iā mākou?
Akā ʻoiai mākou e noho nei i kahi kūlana o ka mamao o ka nohona, hōʻike i ka ʻike mua i ka makemake e huakaʻi ma laila nō. Ma ke ʻano he kanaka makemake mākou i nā ʻike hou a me ka pīhoihoi o ka huakaʻi. Hoʻohui ka huakaʻi i ka nui a me ka waiwai o ko mākou ola. No laila, ma ke ʻano GEN-C pono mākou i kahi ala i mua.
ʻAʻohe nīnau i ka mākaʻikaʻi i waena o nā ʻoihana i paʻakikī loa e kēia pilikia, akā ma ka puʻuwai nō ia o ka hoʻōla. ʻO nā ʻoihana kūpaʻa ʻoi loa e hoʻokele nei i ka hoʻihoʻi ʻana, a ʻo ka huakaʻi a me ka mākaʻikaʻi e hoʻonui ʻia-a me ka ʻenekini hana ma nā ʻoihana āpau. ʻO ka mea nui o ka honua e hana pū mākou ma nā ʻāpana, ma nā wahi āpau, e hoʻomohala i kahi papa hana i hiki ke kōkua i ka hoʻonā ʻana i ka pahuhopu o ka honua pehea e hoʻomaka hou ai i ka hoʻokele a me ka hoʻokele hoʻokele.
He kuanaʻike kūʻokoʻa ʻo Jamaica i ke kūpaʻa — ka hiki ke hoʻi wikiwiki mai nā kūlana paʻakikī. Ma ke ʻano he lāhui mokupuni, pono mau mākou e noʻonoʻo e pili ana i ke kūpaʻa. He kūlike ka mokupuni ma o nā ʻano he mea ʻoi aku ka palupalu ma mua o nā ʻāina ʻē aʻe - ʻike maka i ke ōlaʻi weliweli a Haiti, ka luku ʻia ʻana o Puerto Rico e ka Hurricane Maria - akā ma nā ʻano he nui kahi mokupuni e hāʻawi i ka ikaika a me ka hiki ke hana me ka wikiwiki.
I ka makahiki i hala, e hana pū ana me ke Kulanui o West Indies ua hana mākou i ka Global Tourism Resilience a me Crisis Management Center a ua hoʻomohala koke mākou i nā kaikuahine a puni ka honua. I kēia Mei e mālama ana ke kikowaena i kahi hui virtual me kahi panela me nā loea o ka honua holoʻokoʻa e kaʻana like ana i nā manaʻo a me nā hāʻina e pili ana i nā pilikia koʻikoʻi e hoʻomaka hou i ka hoʻokele huakaʻi GEN-C a me ka hoʻokele hoʻokipa. E hana like mākou e ʻimi i nā ʻenehana ʻenehana, hoʻonui ʻana i ka hana, hoʻomaʻamaʻa, nā hoʻolālā kulekele e pono ai i ka lawelawe ʻana i ke olakino a me ka palekana, ka lawe ʻana, kahi e hele aku ai a me ke ʻano holoʻokoʻa i ka resilience turista
ʻO ka hoʻopiʻi hou e pili ana i ka honua holoʻokoʻa e koi ana i nā hopena i kaʻana like ʻia, a kūpaʻa mākou i ka ʻimi ʻana i ke ala i mua. Pili kā mākou hanauna holoʻokoʻa iā ia.
# pūnaehulehu
He aha e lawe ʻia mai kēia ʻatikala:
- An island is a paradox in that in many ways it is more vulnerable than other countries—witness Haiti's devastating earthquake, Puerto Rico's destruction by Hurricane Maria — but in many ways being an island provides strength and the ability to act with agility.
- This May the center will hold a virtual convening with a panel with experts from around the world who will be sharing ideas and solutions around issues critical to restarting the GEN-C travel and tourism economy.
- And despite the disparaging “Okay Boomer” phenomenon, Baby Boomers have doubled down on sharing the legacy of travel with family members and they are more willing to invest in tracing heritage, getting to those “bucket” destinations, and immersing themselves in travel experiences.
