Kauka Peter Tarlow, peresidena o ka World Tourism Network, a me ka mea nāna i hoʻokumu i ka Tourism Titbits i kākau i kēia moʻolelo koʻikoʻi e pili ana i ke alakaʻi ʻana i ka hui ma COVID-19 manawa
Ua kamaʻilio pinepine ka poʻe loea mākaʻikaʻi e pili ana i ka "paahana a me ke alakaʻi ʻana i ka hui", akā naʻe, ʻo ka manaʻo maoli o ka nui o lākou i kēlā huaʻōlelo: "e ʻike kāua i kāu mea e hana ai noʻu."
ʻO ka mākaʻikaʻi ʻoihana-centric, akā naʻe, i kēia manawa o ka pilikia e pili ana i ke aniau, ʻoi aku ka paʻakikī o nā kaua, nā haunaele politika a me nā maʻi maʻi maʻi.

Pono nā kaiāulu a me nā lāhui holoʻokoʻa e hana like i ka pono like.

No ke kōkua ʻana iā ʻoe e hoʻokō i kēia pae o ka kūʻai aku ʻana a me ka kūleʻa e noʻonoʻo i kekahi o kēia mau manaʻo:

· E ʻike i kāu mau hoa hana ma ke ʻano like ma mua o ka poʻe āu e ʻae ai. ʻO ka manawa pinepine mākou e nānā i nā hoa hana mākaʻikaʻi ma o ka prism o kā mākou ʻoihana ponoʻī. ʻAʻohe ʻoihana mākaʻikaʻi; ʻo ka huakaʻi a me ka mākaʻikaʻi he ʻōnaehana ola o nā ʻāpana ola he nui e hana like loa i ke ʻano like me ke kino kanaka. Inā hāʻule kekahi ʻāpana, pili ka ʻōnaehana holoʻokoʻa i ka hopena.

· E hoʻomohala i ka mahalo a me ka hilinaʻi. Pono e loaʻa kahi pahuhopu mākaʻikaʻi maʻamau e holo ana ma ka ʻōnaehana like. ʻOiai he ʻokoʻa nā mākau a me nā pae hiki i nā poʻe like ʻole, ʻo ka hopena o ka loaʻa ʻana o ka pahuhopu ka hana o kēlā me kēia. Pono nā luna mākaʻikaʻi e hoʻomanaʻo aia lākou i kahi kūlana ʻoihana, ʻaʻole pono lākou e lilo i mau hoaaloha pilikino no kā lākou mau hoa hana, akā pono lākou e hoʻomohala i kahi pilina hana maikaʻi.

Mai makaʻu i ka hele ʻana me kou puʻuwai. Aia kekahi mau manawa e like me ka ʻike e ʻōlelo ai kou puʻuwai e haʻi iā ʻoe ʻaʻole kēia ka hoʻoholo pololei. I ka manawa pinepine, hiki i ka intuition ke hana nui i ka hoʻoholo ʻana. ʻOiai ʻaʻole mākou makemake e haʻalele i ka ʻikepili, mai haʻalele ʻoe i kou mau ʻōpū.

· E hoʻāʻo e hoʻomohala i nā ʻike maʻamau ma o ka hoʻolimalima manawa me nā hoa hana. ʻO ka manawa pinepine, hoʻoponopono hewa mākou i nā poʻe ʻē aʻe no ka mea ke manaʻo nei mākou ua hoʻomaopopo mākou i ka ʻoihana a kekahi. ʻAʻole ia he manaʻo maikaʻi ʻole no nā alakaʻi CVB e hoʻolilo i kahi manawa e hana ai i loko o nā hōkele, nā hale ʻaina, a me nā mea hoihoi e hoʻomaopopo ai mai kahi ʻike mua i nā pilikia a me nā manawa kūpono. Ma ke ʻano like, hiki i ka poʻe hale hōkele ke hoʻohewa i ka hoʻoikaika kūʻai ʻana o ke kūlanakauhale e hoʻolimalima i hoʻokahi lā o ka makahiki ma kahi CVB a i ʻole ke keʻena mākaʻikaʻi e aʻo ai i ka moʻolelo o loko e pili ana i ka kūʻai ʻana o ka ʻāina a i ʻole.

· E hoʻomohala i ke alo hui. ʻAʻohe mea e pili ana i nā hoʻopaʻapaʻa kūloko o kāu hui, pono lākou e noho paʻa i loko. He mea pōʻino loa ia no ka ʻoihana mākaʻikaʻi i ka wā e hoʻolaha ʻia ai kāna mau hoʻopaʻapaʻa kūloko i ka lehulehu a i ʻole ka lei ʻana i ka nūpepa. ʻO nā mea e hana ai i loko o nā lumi papa e noho i loko o ka lumi papa. E aʻo aku i nā poʻe ma ka ʻoihana e hoʻopuka nā kuleana i nā kuleana hou a ʻoi aku ka paʻakikī (a ʻoi aku ka ʻoihana) e hana i ka mālama ʻana i kahi hui ma mua o ka haehae ʻana.

· Aʻo kekahi i kekahi. E hele i nā wahi ʻē aʻe a e kākau i nā memo, a laila e kaʻana like i kāu mea i aʻo ai me kāu mau hoa hana. ʻAʻole pono kou kaiāulu e lilo i mea mua me kahi manaʻo hou, akā e aʻo mai nā poʻe ʻē aʻe a laila hoʻopau i ko lākou mau manaʻo. E lawe i nā mea nui mai kēlā me kēia manaʻo a hoʻololi i nā manaʻo i kāu kūlana kūikawā.

· Hoʻomohala i kahi ʻōnaehana kumu. He kahua paʻakikī ka mākaʻikaʻi e pono ai mākou a pau i nā alakaʻi. Pono nā kumu aʻo ma mua o nā kumu. Pono nā kumu aʻoaʻo e hoʻoikaika iā mākou e ʻike i ke kiʻi nui holoʻokoʻa a pehea e hui pū ai kēlā me kēia ʻāpana o ka mākaʻikaʻi. Pono nā kumu aʻoaʻo maikaʻi e lawelawe i kēlā me kēia o mākou ma ke ʻano he ʻoihana pūnaewele hiki ke hoʻolauna iā mākou i nā poʻe ma waho o kā mākou pōʻai ʻoihana. Ma kahi ʻoihana kahi e haʻi pinepine ʻole ai nā mea kūʻai aku iā mākou i kā lākou hoʻopiʻi ʻoiaʻiʻo a ʻaʻole hoʻi e hoʻi mai, pono nā luna mākaʻikaʻi āpau i nā kumu aʻoaʻo e hiki ke hana ma ke ʻano he mea hilinaʻi, nā mea hoʻonohonoho manaʻo, nā mea nānā ʻoiaʻiʻo a ma ka manawa like e kōkua iā lākou i ka loaʻa ʻana o nā ala hou i nā pilikia mau. nā pilikia hou.

· E hoʻoholo pehea ʻoe e hoʻokaʻawale ai i nā kumuwaiwai makamae. ʻAʻohe kaiāulu a ʻāina paha i loaʻa nā kumuwaiwai palena ʻole. E hana mua i ka noiʻi e hōʻoia i ka hoʻokaʻawale ʻana i kāu waiwai i ka wā pōkole a i ka wā lōʻihi. I ka hoʻomohala ʻana i nā haʻawina waiwai, e hoʻomaka e noʻonoʻo i waho o ka pahu. No ka laʻana, aia kahi pilina ma waena o ka palekana a me ka hōʻailona huahana ma ka post 9-11 honua? He kūpono anei ka hoʻolaha maʻamau no kāu mākeke demographic a niche paha? ʻO ka mea hope, mai poina i ka manawa lag i ka mākaʻikaʻi. ʻO ia hoʻi, i kēia manawa post-Covid, pono mākou e noʻonoʻo. ʻO ka mea maʻamau, hōʻike ʻia nā manawa o ka kūleʻa i ka hana maikaʻi mai kekahi mau makahiki i hala. Ma ke ʻano like, hiki i ke kahakai ma mua o ke kūkulu ʻana ke kumu i nā pilikia nui i loko o kekahi mau makahiki.

· E hana maikaʻi, a mai poina i ka ʻakaʻaka! E ho'āʻo e noʻonoʻo pehea e hiki ai i kahi kulekele ke hoʻopuka i nā hopena maikaʻi ma mua o hoʻokahi. ʻAʻole wale mākou e mākaukau i ka hana hou ʻana i nā huahana kahiko, akā ʻo ka hoʻomohala ʻana paha ke ʻano o ka hana hou ʻana i nā hoʻolaha kūʻai mua, nā kulekele mua a i ʻole ka hana hou ʻana i ke ʻano o kā mākou hoʻohana ʻana i ka ʻāina. E hoʻomanaʻo i ka loli ʻana o nā manawa a hiki i kahi kulekele i kūleʻa ʻole i kekahi manawa e lilo i mea kūleʻa loa i kekahi au.

· Hoʻolimalima i nā kānaka maikaʻi loa āu e hiki ai. Hoʻokumu ʻia ka ʻoihana mākaʻikaʻi ma luna o nā kānaka a me nā mākau pilikino. ʻAʻohe mea hiki ke hoʻopau i kahi ʻoihana mākaʻikaʻi ma mua o ka poʻe e hana ana i loko o ia mea makemake ʻole i nā kānaka. ʻOiai ʻaʻole hōʻoiaʻiʻo nā limahana ʻoluʻolu i ka lawelawe mea kūʻai aku maikaʻi, ʻaneʻane e hōʻoiaʻiʻo nā limahana huhū i ka lawelawe mea kūʻai aku ʻino. E hoʻokaʻawale i ka manawa e mālama i ka poʻe me ka mahalo a hāʻawi iā lākou i ka hoʻomaʻamaʻa maikaʻi loa e hiki ai, ʻaʻole wale ma ko lākou wahi ponoʻī akā ma nā wahi ʻē aʻe o ka mākaʻikaʻi pū kekahi. Ke hana hewa nā limahana, ʻaʻole e hoʻouna i kahi pani akā e aʻo i ka poʻe mai luna. E hoʻomanaʻo i ka nui o ka makemake o nā luna mākaʻikaʻi i ka hoʻopaʻi ʻana i nā poʻe ʻē aʻe, aia kekahi manawa ʻaʻohe mea ʻē aʻe.

Nui aʻe ma ka World Tourism Network at www.wtn.travel

Nā mea hou aʻe e pili ana i nā Titbits Tourism a me nā mea hou aku: tourismandmore.com

He aha e lawe ʻia mai kēia ʻatikala:

In a like manner, hoteliers who may be critical of a city’s marketing efforts might spend a day a year at a CVB or tourist office to learn the inside story regarding area-wide marketing or vice versa.
In an industry where customers often do not tell us their true complaints and simply do not return, all tourism officials need mentors who can act as confidants, expectation setters, reality checkers and at the same time aid them in finding new approaches to persistent problems and new challenges.
It is not a bad idea for CVB directors to spend a bit of time working within hotels, restaurants, and attractions to understand from a first-hand perspective what the challenges and opportunities are.