- ʻO nā mea hana kulekele, nā hui hoʻokele hoʻokele, ka ʻoihana hoʻokipa, nā kaiāulu kūloko a me nā malihini kipa he kuleana ko lākou i ka hoʻololi o ka ʻāpana
- Lawe ka puke lima ETC hou i ka akāka pehea e hiki ai i nā ʻoihana hoʻokipa ke paipai i nā hana hoʻomau
- Ua hoʻohuli ʻo COVID-19 i nā ʻoihana ʻelua a me nā mea kūʻai aku e noʻonoʻo ʻokoʻa, me ka hoʻomau i kēia manawa ma ke ʻano he mea hoʻokele nui i nā hoʻoholo kūʻai
Me ka nānā hou i ka lawe ʻana i nā hana e hōʻemi i nā hopena maikaʻi ʻole o ka mākaʻikaʻi ma ke ʻano he hopena o COVID-19, loaʻa i ka puke kūloko nā hihia hihia nui mai nā hui a puni honua a me nā wahi i kūleʻa maikaʻi ʻia i nā ʻoihana hoʻokele waiwai, kaiapili, a me nā hana kaiāulu i ka wā i hala. makahiki.
ʻO nā loiloi hihia he iwakālua i komo i loko o ka puke e kuhikuhi ana i nā ala e hoʻokomo ai ʻo ʻEulopa a me nā wahi ʻē aʻe o ke ao holoʻokoʻa i kā lākou huakaʻi a me ka mākaʻikaʻi huakaʻi, me nā huakaʻi nui no nā National Tourism Organisations (NTO) a me nā Destination Management Organisations (DMO).
Ke hoʻokau nei i nā loina i ka hana, ka ʻO ke Komisina Huakaʻi ʻEulopa (ETC) manaʻo he kuleana nui ko nā hui mākaʻikaʻi kūloko a me kahi kūloko o ʻEulopa i ka lawe ʻana i kā lākou mau mea kuleana e hoʻomohala i kahi ʻike like no ka hoʻokō ʻana o ka mākaʻikaʻi hoʻomau.
Paipai kēia hihi iā lākou e hana pū me nā mea kālepa a me nā hoa aʻo, a me nā ʻāpana lehulehu a me nā hui ʻoihana e hana i nā ʻike waiwai a hoʻomaopopo i nā ala e kōkua ai i nā poʻe kipa o ʻEulopa e hana i nā koho kaiāulu a me nā kaiāulu ma mua a ma kā lākou huakaʻi.
Hoʻomaopopo pū ka puke e pili ana i nā hui huakaʻi a me nā huakaʻi huakaʻi, i nā ʻoihana liʻiliʻi a me nā kaulike (SME), makemake e hana, paʻakikī pinepine i ka hoʻokele ʻana i ka laulā o nā hoʻolālā hōʻoia, nā ʻōnaehana nānā, nā hana kālā, nā hoʻolaha, a ʻo nā lakohana e kū nei i ka 'space' hoʻomau. Hōʻike ʻia nā laʻana o nā hana kuleana, a me nā ʻano ʻōlelo aʻoaʻo kūpono i ka puke e hiki ai ke hoʻoiho me ka uku ʻole mai ka pūnaewele a ETC.
Ke ʻōlelo nei no ka paʻi ʻana, ua ʻōlelo ʻo Luís Araújo, ka Pelekikena o ETC: "He kuleana koʻikoʻi nā mākaʻikaʻi i ka hoʻoikaika ʻana i ke kūlana o ʻEulopa a alakaʻi i ka hoʻololi i kahi honua post-pandemic. No kēia mea, ke manaʻo nei ʻo ETC e hoʻoulu kēia ʻike lima i ka ʻike a hana ma ke ʻano he kaʻa no nā NTO a me DMO e hana i ko lākou mau wahi i kū pono a kūpaʻa hoʻi i ka wā lōʻihi. E hāʻawi ana kēia puke i kahua no ka hoʻokaʻawale ʻana i nā hōʻike hihia a me nā hana i hiki ke hoʻokō ʻia e nā wahi e paipai ai i nā lako kipa a me nā ʻaoʻao koi e hana kūpono. Manaʻo mākou e kākoʻo kēia puke lima i nā wahi o ʻEulopa i kā lākou hana e kūkulu i kahi ʻāpana mākaʻikaʻi e ʻoi aku ka mahalo i ke kaiapuni a e pōmaikaʻi like i nā ʻoihana waiwai a me nā kaiāulu i nā makahiki e hiki mai ana.
Koi ʻo COVID-19 i nā ʻoihana a me ka lehulehu e noʻonoʻo ʻokoʻa
ʻO ka hihia no ka lawe ʻana i nā hana e hōʻemi i nā hopena maikaʻi ʻole o ka mākaʻikaʻi i ikaika mau, akā naʻe, ua hāʻawi ka maʻi ahulau i kahi catalyst no ka loli nui me ka nui o nā lako a me nā loli koi e hōʻike ana i ka hoʻomau ʻana ka mea hoʻokele nui i nā hoʻoholo kūʻai a nā huakaʻi. kahi kī nui o ka hoʻokūkū ma waena o nā ʻoihana huakaʻi ʻo ʻEulopa. Ua koi aku ka maʻi ahulau i ka poʻe e pili ana i ka ʻāpana mākaʻikaʻi e hoʻāʻo a hoʻolilo kālā i kēia mau loina a hoʻokomo i nā loina paʻa i nā wahi o nā nui āpau.
He aha e lawe ʻia mai kēia ʻatikala:
- The case for adopting practices that reduce the negative impacts of tourism has always been strong, however, the pandemic has provided a catalyst for major change with a substantial number of supply and demand trends showing that sustainability is a major driver of travelers' purchase decisions and a key point of competitiveness among Europe's tourism businesses.
- Policymakers, destination management organisations, the tourism industry, local communities and visitors each have a role to play in the sector's transformationNew ETC handbook brings clarity on how tourism organisations can encourage sustainable practicesCOVID-19 has influenced both businesses and consumers to think differently, with sustainability now as an important driver in purchase decisions.
- We believe that this handbook will support European destinations in their efforts to build a tourism sector that is more respectful of the environment and that will equally benefit local economies and communities in the years to come.
