I ka wā o ka haunaele, ʻike ʻo Douglas Gerard Kleinsmith e hoʻāʻo nei nā mea a pau e ʻoi aku ka leo ma mua o ka mea e hiki mai ana. He mau haneli haneli o nā hui i hana ʻia i kēlā me kēia lā, a ua like like lākou a pau. Eia naʻe, ʻike ʻo Douglas Kleinsmith i ka mea e kū ai kahi ʻoihana maikaʻi mai ke koena. Pono kāu hui e hōʻike he mau waiwai ko lākou e like me nā mea ʻē aʻe. ʻO ka loaʻa ʻana o kahi hōʻailona e hōʻike ana i ko lākou mālama ʻana i kā lākou limahana a me nā mea kūʻai aku he mea nui loa. Pono kāu kālepa e loaʻa ka waiwai i ia mea. A i ʻole, ʻike ʻo Douglas Gerard Kleinsmith ʻaʻole ʻoe e kū i waho o ke koena.
Ua lilo iʻoi aku ka paʻakikī o ka kūʻai aku ʻana ma ka pūnaewele mai ka hoʻokumu ʻana i ka makahiki 2000. Ua ʻike ʻo Douglas Gerard Kleinsmith he mea nui nā mea hana like ʻole e like me YouTube a me Facebook e kōkua ai iā ʻoe e ʻike i kāu mau pepeiao kūpono. Eia nō naʻe, paʻakikī paʻakikī ke haku ʻana i ka hokona pūnaewele inā ʻaʻole ʻoe ʻike i kāu mea e hana nei. ʻOiai e ʻākoakoa ana nā kānaka āpau i kahi o ka sphere marketing i loko o ka ʻāpana gula Esque frenzy, pono ʻoe e hele i kahi ʻaoʻao ʻē aʻe. Pono kēia e ʻike i kahi wahi ma nā wahi ʻē aʻe e noho ana nā poʻe liʻiliʻi i kēlā ao. E kōkua kēia iā ʻoe e ʻike ma luna o nā mea āpau.
Hāʻawi ʻo Douglas Gerard Kleinsmith ʻekolu mau mea e noʻonoʻo mau ai i ka hokona ʻana:
1. Loaʻa a hoʻomohala paha i kahi huahana kūikawā a lawelawe paha e lawe i ka waiwai maoli i ka mea hoʻohana hope.
2. Ke hōʻoia ʻia ka lawelawe ʻana o ka mea kūʻai, e hoʻomohala i kahi kūlana koʻikoʻi o ka mālama a me ka maikaʻi e loaʻa i nā poʻe ʻē aʻe ka pōmaikaʻi.
3. Ka hoʻomohala ʻana i ka hoʻomau lōʻihi me nā kumu kūʻai i ʻike ʻia e ka poʻe kūʻai aku ma mua o ka pono wale nō.
Ua ʻike ʻo Douglas Gerard Kleinsmith he mea paʻakikī i kahi ʻoihana ke kūʻai pono iā ia iho i kēia mau lā ma muli o ka oversaturation ma nā mākeke āpau. ʻO nā mea āpau e pili ana i ka hoʻopili mākeke a me ka loaʻa ʻana o ka papa hana ʻoi loa i nā mea āu e hana ai ma ke aʻo ʻana i nā hemahema o kekahi poʻe ma mua o nā kūleʻa. He aha ka hana no hoʻokahi ʻoihana ʻaʻole e hōʻoia ʻia e hana no kāu ʻoihana, no laila ke ʻike nui ʻana i kāu 'leo' marketing. Hana ʻia kahi hoʻokolokolo a me kahi hemahema e like me ke ala e ʻike ai i ka papa ʻoi loa o ka hana, akā me ka hoʻāʻo ʻana e lawa pono, e hahai ka kūleʻa. Paipai ʻo Douglas Kleinsmith nā ʻōpio ʻōpio āpau a me nā poʻe koa o ka ʻoihana e hoʻomau i ka ʻimi ʻana i ko lākou leo a hiki i ka wā i loaʻa ai iā lākou a mai hāʻawi pio iā lākou iho a i ʻole nā mea i hopena koʻikoʻi i ko lākou ola.