ʻO Frasers Hospitality, he lālā o Frasers Property Group, i kēia lā i hoʻolaha i nā wehe hou ma Saudi Arabia a me Oman i ka makahiki 2018. ʻO ka wehe hou ʻana o Fraser Suites Riyadh a me Fraser Suites Muscat e wehe koke nei e hui pū me nā waiwai o Fraser Suites Seef, Bahrain, Fraser Suites Diplomat. Wahi Bahrain, Fraser Suites Doha, Fraser Suites West Bay, Doha a me Fraser Suites Dubai. Me ʻekolu mau waiwai ʻē aʻe i hoʻolālā ʻia ma Dubai, hoʻokahi ma Jeddah, hoʻokahi ma Al Khobar a hoʻokahi ma Kuwait, Hoʻonohonoho ʻia ʻo Frasers Hospitality e pāpālua i kona kapuaʻi ma ka ʻāina i 13 mau waiwai i nā makahiki e hiki mai ana.
"ʻO ka manawa kēia no mākou e hoʻonui ai i ka Hikina Waena. He kumu kūpaʻa kā mākou o nā mea kūʻai aku ʻoihana a ua kōkua kēia i ka kūleʻa o kā mākou waiwai ma Bahrain, Doha a me Dubai, e ʻoliʻoli nei i nā poʻe lawelawe ma luna o 85%, "i ʻōlelo ʻia e Mr Choe Peng Sum, Luna Hoʻokele o Frasers Hoʻokipa.
Mai kēia manawa a hiki i ka 2020, ʻo nā mākeke huakaʻi ʻoihana nui ʻekolu ma ka Hikina Waena e manaʻo ʻia ʻo ia ʻo UAE, Saudi Arabia a me Qatar1. Ke kahakaha nei ʻo Bahrain i nā helu nui o nā mākaʻikaʻi ʻoihana ma muli o ka mālama ʻia ʻana o nā ʻaha kūkā e like me ka World Islamic Banking Conference.
I ka mua no Saudi Arabia, ke hoʻolālā nei ke aupuni e hoʻopuka i nā wisa huakaʻi mai ʻApelila ʻoiai ke neʻe mua nei me nā hoʻoponopono waiwai nui a me ka nohona kanaka. ʻO kahi papahana mākaʻikaʻi nui ma kahakai o ke Kaiʻula aia nō ma nā kāleka2.
"Ke manaʻo nei ʻo Saudi Arabia ma mua o 31 miliona mau mākaʻikaʻi i hōʻea mai e 20273 i kāna hana e hoʻokō i ka Vision 2030, kāna papahana hoʻokele waiwai e kū nei i kēia lā," i kuhikuhi ai ʻo Mr Choe.
Paipai ʻia e nā manaʻolana hoʻohiki, ua wehe ka Fraser Suites Riyadh hou e hoʻokō i nā pono o kahi ʻāpana kālā e ulu nei i ke kūlanakauhale kahi e hoʻokele nui ʻia ai nā koi hoʻokipa e ka clientele4 ʻoihana. Aia ma Olaya, hāʻawi maʻalahi i ke komo ʻana i nā ʻoihana ʻoihana kiʻekiʻe a me nā hale hoʻokipa a me nā hōʻailona e like me Kingdom Center, e kaena nei i nā momi nani loa ma Saudi Arabia.
Me 95 mau hale noho hoʻokau piha i hoʻolako ʻia me ka maikaʻi, Fraser Suites Riyadh e hōʻike nei i kahi o nā koho hoʻokipa mai nā keʻena studio a i nā lumi lumi lumi lumi lumi lumi lumi lumi lumi ʻelua. I ke kunou ʻana i ke olakino holoʻokoʻa, loaʻa i ka poʻe kipa ka pono o kahi wahi lomilomi, kahi lumi ʻauʻau ʻo Olympicsize ma luna o ka hale, kahi hale hoʻoikaika kino piha he 24 mau hola, kahi lumi lumi waihona a me nā koho ʻai olakino ma nā manaʻo ʻai ʻelua.
"Ua kuhi ʻia ʻo Saudi Arabia a me Oman ma ke ʻano he mau ʻāina e alakaʻi nei i ka ʻāina i ka hoʻomohala ʻana i ka moʻomeheu moʻomeheu, me nā helu o ka honua i kūkulu ʻia5," wahi a Mr Choe.
Ma kahi neʻe palena ʻāina i Oman, Frasers Hospitality e hoʻomaka koke iā Fraser Suites Muscat, e hoʻonui ana i ka hoʻonui ʻana o ka hoʻokipa hoʻokipa i ka wā e hoʻokaʻawale ai ʻo Oman mai kahi hoʻokele waiwai aila6. Hoʻonohonoho ʻia e wehe i ka hapaha ʻelua o ka makahiki 2018, hoʻohanohano ka waiwai 120-unit i kahi wahi kūpono kokoke i ka Mall e hiki mai ana o Oman, ka wahi diplomasia a me ka waiwai ʻo Ghala. Ke hāʻawi nei i nā keʻena hoʻokipa ʻekahi, ʻelua a me ʻekolu lumi moe, loaʻa i nā kamaʻāina ke koho ʻia o nā pono e like me ka spa, ke keʻena hoʻoikaika kino, kaʻauʻau o luna a me nā kahua pāʻani o nā keiki.
Ua komo ʻo Frasers Hospitality i ka Hikina Waena me Fraser Suites Seef, Bahrain i ka makahiki 2009 a ua hoʻonui ʻia kāna kōpili e hoʻopili me Fraser Suites Diplomatik Area Bahrain, Fraser Suites Doha, Fraser Suites West Bay, Doha a me Fraser Suites Dubai. Ua kapa ʻia ka hui ma ke ʻano ʻo Middle East's Leading Serviced Apartments Brand7 a ʻo Best Serviced Apartment Company ma ka Middle East8. Ua hāʻawi ʻokoʻa ʻia nā waiwai e like me ke alakaʻi ʻana i nā hale lawelawe ma waena o ka moku9.
Ma 31 Kekemapa 2017, loaʻa nā kuleana kaulike a Frasers Hospitality a i ʻole a hoʻokele paha ma mua o 16,000 wae a ua ʻoi aku ma mua o 8,000 mau kikowaena i hoʻopaʻa inoa ʻia a ke kali nei i ka wehe. Kū kona pae wāwae honua ma mua o 150 mau waiwai ma luna o 80 mau kūlanakauhale.
He aha e lawe ʻia mai kēia ʻatikala:
- With three more properties planned in Dubai, one in Jeddah, one in Al Khobar and one in Kuwait, Frasers Hospitality is set to double its footprint in the region to 13 properties over the next few years.
- In a nod to holistic wellness, guests also have the convenience of a massage facility, an Olympicsize rooftop swimming pool, a 24-hour fully equipped gym, a library lounge and healthy eating options at two dining concepts.
- We have a loyal base of corporate customers and this has contributed to the success of our properties in Bahrain, Doha and Dubai, which are enjoying average occupancies of over 85%,” said Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality.
