Ke hoʻololi nei nā loli nui i nā papahana hoʻomohala hōkele ma waena o Asia Hikina Hema ma muli o ka nui o ka COVID-19 i hoʻomaka i ka lohi me nā kaulahao honua a me nā ʻāpana e hoʻololi koke i ko lākou nānā i nā manawa hoʻololi a me kahi ala hoʻokele-māmā.
Mai ka loiloi nui o ka mākeke, kiʻekiʻe nā pili, e like me ka ʻikepili mai STR, me ka ʻoi aku o 80% o kā lākou hōʻike ʻana he 8,757 mau hōkele maʻamau honua ma Asia Hikina Hema i helu ʻia he kūʻokoʻa. ʻO ka noiʻi hou ʻana o Soft Brand Hotels Review e ka hui kūkākūkā hoʻokipa C9 Hotelworks, ʻo nā ʻāina ʻekolu kiʻekiʻe ma ka ʻāina me ka helu kiʻekiʻe o nā hōkele kūʻokoʻa ʻo Vietnam, Indonesia a me Philippines.
ʻO ka huakaʻi hoʻokipa hoʻokipa pahū ʻo Asia Hema i loko o nā makahiki he XNUMX i hala aku nei i kipaku ʻia e nā mea hoʻomohala hou i ka ʻoihana a i ʻole nā mea e manaʻo nei i ka ulu hyper-turismo. Ua huhū koke kēia pili aloha me nā hōkele i ka wā o ke ahulau a ke ʻimi koke nei nā mea nona nā hana stopgap no kā lākou waiwai he mau miliona miliona e like me nā pohō e hana nei i ka lā.
"He ʻino ma waho a kokoke e ʻoi aku ka ʻino," wahi a C9 Hotelworks Managing Director Bill Barnett. "ʻO ka piʻi ʻana o ke kaomi ʻana mai ka poʻe hāʻawi kālā, a me ka ʻino nui o ka hiki ʻole ke hoʻonohonoho i nā mea nona ka hōkele i ke kai o ka maopopo ʻole o ka hoʻokele waiwai.
"Hoʻonui nui ʻia kēia ma ka waena waena a me nā pae kiʻekiʻe, ʻoiai ʻo ka hapa nui o nā mākeke e hilinaʻi ʻia i ka home, a ʻo ka ʻike ʻana i nā kuʻikahi ma ka piko o ka mākeke e hana i kahi hopena domino ma nā pae. ʻO ka laina lalo, ʻaʻole lawa ka koi ākea e hoʻomau i ka ʻoihana hōkele o Asia Hema a ʻike ʻia ke kaomi ʻana ma kahi e noho ai ka lako lumi nui loa, i waenakonu.
ʻO kekahi hiʻohiʻona koʻikoʻi o ka hōkele ma ka ʻāina i hōʻike ʻia ma ka noiʻi ʻana o C9 Hotelworks ʻo ka puka ʻana mai o ka manaʻo nui i nā makana haʻahaʻa e nā brand honua e like me ACCOR, Marriott, a me Hilton. ʻO kēia ala māmā e noʻonoʻo i ka nui o nā mea nona ka makemake e hōʻike ʻia ko lākou inoa i nā waiwai a me nā hoʻolālā hoʻolālā ʻole. Hoʻohui i ke ala wikiwiki i ka hoʻololi ʻana no nā waiwai hana a i ʻole nā koho i ka franchise no nā mea hoʻomohala ʻike a aia nā hōʻike maopopo o nā loli nui i ka ʻoihana.
Ma ke kamaʻilio ʻana i kēia C9's Bill Barnett i hoʻohui ʻia, "Ke alakaʻi ʻia nei ka ʻoihana hōkele o ʻAsia Hema i kahi pōʻai hou e ka pono i hana ʻia e ka maʻi maʻi, a me nā hana maʻamau ma ʻAmelika ʻĀkau a me ʻEulopa e wikiwiki nei i ka ʻāina. Hōʻike kā mākou noiʻi i ka hoʻomohala wikiwiki ʻana i ka franchising, nā mea hana ʻekolu, a me kahi pivot e nā kaulahao honua i nā ala hoʻokele-māmā. Hāʻawi ʻia i ka nui nui o nā hōkele kūʻokoʻa, he hana kūpono ia e lawaiʻa i kahi o nā iʻa.
I ka hōʻuluʻulu ʻana i ka manaʻo post-COVID, ʻōlelo ʻo David Johnson CEO o Delivering Asia Communications "ʻo ka hāʻawi ʻana a me ka hōʻailona aia ma ka piko o kahi pōʻaiapili hou. ʻOiai he haʻalele loa ia mai ke ala kūʻai kūʻai maʻamau i kēia mau manawa, ʻaʻole kānalua ke ʻano o nā mea e hiki mai ana.
He aha e lawe ʻia mai kēia ʻatikala:
- Speaking to this C9's Bill Barnett adds, “Southeast Asia's hotel industry is being driven into a new cycle by the necessity generated by the pandemic, and common practices in North America and Europe that are now accelerating into the region.
- The recent Soft Brand Hotels Review research by hospitality consulting group C9 Hotelworks further notes that the top three countries in the region with the highest number of independent hotels are Vietnam, Indonesia and the Philippines.
- “This is especially prevalent in the midscale and upscale tiers, as most markets are domestic reliant, and seeing cheap deals at the top end of the market creates a domino effect across tiers.
