ʻO Canada Kuhina nui ʻO Justin Trudeau a Kelemānia Kanikela Angela Merkel ʻike ʻia ʻo ia ka mea i mahalo nui ʻia ma ka honua, ʻoiai ʻo ka Pelekikena US Donald pu a me ka Peresidena o Rusia ʻO Vladimir Putin ʻike i nā helu ʻae ʻole kiʻekiʻe loa.
Ma waena o nā alakaʻi ʻoihana kiʻekiʻe, Eric Schmidt, ka luna hoʻokō o ka hui makua o Google ʻo Alphabet, ka mea i mahalo nui ʻia.
US News & World Report, Y&R's BAV Group and the Wharton School of the University o Pennsylvania. I ke kolu o kona makahiki, ua loiloi ka papa helu i nā ʻāina he 80 ma waena o nā pae hoʻohālikelike, mai ka hoʻokele waiwai a me ka mana i ke kamaʻāina a me ka maikaʻi o ke ola, e hopu i ka ʻike ʻia ʻana o nā lāhui ma ka pae honua.
ʻO nā kumu koʻikoʻi i hoʻokumu ʻia ma luna o nā pae hoʻohālike
ʻElepaʻi – Hoʻokalakupua – Makaʻāinana – Manaʻo Moʻomeheu – Hoʻoilina – Movers - Wehe no ka Mana Pāʻoihana – Ka maikaʻi o ke ola.
He papa inoa o nā ʻāina 25 kiʻekiʻe ma ka honua:
- Kuikilana
- Kanaka
- Kelemānia
- Aupuni Mōʻī Hui Pū ʻia
- Iapana
- Kuekene
- Nuhōlani
- USA
- Palani
- ʻO Netherlands
- Kenemaka
- Nolewai
- Aotearoa
- Pinilana
- Ikalia
- Sinapoa
- ʻAukekulia
- Lukemapuka
- Kepania
- China
- ʻIlelani
- Kōlea Hema
- Aupuni ʻEmira ʻAlapia Hui Pū ʻia
- Pokukala
- ʻInia
ʻO nā ʻike koʻikoʻi i ka 2018 Best Countries Report:
- Kuikilana ʻO ka helu 1, a ukali ʻia e ka helu 2 Kanada, ʻoiai ʻo nā ʻāina me nā kulekele ʻoi aku ka holomua o ka nohona a me ke kaiapuni nā kūlana holoʻokoʻa. Nā lāhui Nordic - Kuekene, Pinilana, Kenemaka a Nolewai - kūlana ma ka 15 kiʻekiʻe loa. Kenemaka ʻo ia ka ʻāina helu 1 no hānai keiki a no nā wāhine. Kuekene lawe i ka luna no ka ola ʻōlohelohe, a Nolewai kūlana ma luna no ka lāhui kanaka.
- Kelemānia ua hoʻoneʻe i kahi wahi i ka helu 3, ma kahi o UK, i hāʻule i ka helu 4. Kelemānia ʻO ka maikaʻi ma ke ʻano he lāhui ākea me ka ʻike aupuni a me ke kūlike kāne ikaika i alakaʻi i kona piʻi ʻana i nā pae. ʻO ka hāʻule ʻana o ka UK, akā naʻe, e hōʻailona ana i ka ulu ʻole o ka hilinaʻi i kona ikaika waiwai ma hope o Brexit.
- Iapana noho ma ka helu 5, e kiʻi ana i nā māka kiʻekiʻe ma paʻahana, nā hoʻokele waiwai e hiki mai ana a nā kuʻuna waiwai. Sinapoa a China, ma ka helu 16 a me ka helu 20, e hahai i waena o nā ʻāina kūlana kiʻekiʻe loa ma Asia. Manaʻo ʻia nā ʻāina ʻelua he ikaika ikaika no ka ulu ʻana o ka hoʻokele waiwai.
- Hāʻule ka US i hoʻokahi wahi i ka helu 8, ma hope o ka helu 6 o Sweden a me ka helu 7 Australia. Hāʻule ia i ʻelua mau ʻāpana koʻikoʻi: wehe no ka ʻoihana, nana i na aina kuai, a hoʻoneʻe, e loiloi ana i nā lāhui me nā ʻoihana e hiki mai ana. Ua emi iho ka manaʻo o ka US ma ke ʻano he politika kūpaʻa, democratic a me kahi kulekele huakaʻi wehe. Eia naʻe, ke noho nei ka lāhui i ka helu 1 i ka mana no ke kolu o ka makahiki, e ukali kokoke ana Lukia ma No. 2.
- Lukemapuka ʻO kaʻoi loa ʻoluʻolu ʻoihana lāhui, Kelemānia he helu 1 in paʻahana a Kuikilana ʻoi aku ka maikaʻi i headquarter a hui. Ke alakaʻi nei ʻo UK ka hoʻonaʻauao, Kanaka he helu 1 no maikaʻi o ke olaa Aotearoa ʻo ia ka punahele no hoʻomaha. Palakila ʻo ia ka ʻāina helu 1 e kipa, a Ikalia kūlana kiʻekiʻe e like me ka lāhui me ka nā kuʻuna waiwai loa.
“No nā ʻāina i piʻi aʻe i ke kūlana kiʻekiʻe o kēia makahiki, ua ʻike hou ʻia ʻaʻole ʻo ka ikaika o ka pūʻali koa a me ka mana hoʻokele waiwai ke kumu nui o ka holomua o ka brand. Ke hoʻomau nei nā pae ʻāina maikaʻi loa e hōʻike iā mākou e like me ka pono o nā brand e kālele ana i nā ʻano like ʻole e hoʻonui ai i nā kiʻi a lanakila ma luna o ka lehulehu, nā lāhui multidimensional a e hōʻike ana i kahi ākea ākea o nā ʻano, e like me ka hana hou a me ke aloha. hoʻopiʻi e hoʻolalelale iā lākou i ka pae honua, "wahi a David Sable, Luna Nui o Y&R Global.
ʻO ka 2018 mau ʻāina maikaʻi loa nā papahana hilinaʻi i ka ʻikepili i hōʻiliʻili ʻia mai kahi noiʻi waiwai o nā alakaʻi ʻoihana ʻoi aku ma mua o 21,000, ʻike elites a me nā kamaʻāina ākea. "ʻO ka hōʻike o nā ʻāina maikaʻi loa e kamaʻilio i ka hopena o ka hōʻailona o ka lāhui i kona pōmaikaʻi waiwai a ʻike ʻia ke kū nei i ka honua," wahi a ia. David Reibstein, polopeka o ke kuai ana ma ke Kula Wharton.
He aha e lawe ʻia mai kēia ʻatikala:
- Ke hoʻomau nei nā pae ʻāina maikaʻi loa e hōʻike iā mākou e like me ka pono o nā brand e kālele ana i nā ʻano like ʻole e hoʻāla ai i nā kiʻi a lanakila ma luna o ka poʻe hoʻolohe, nā lāhui multidimensional a e hōʻike ana i kahi ākea ākea o nā ʻano, e like me ka hana hou a me ke aloha. hoʻopiʻi e hoʻolalelale iā lākou ma ke kahua honua, ".
- I ke kolu o kona makahiki, ua loiloi ka papa helu i nā ʻāina he 80 ma waena o nā pae hoʻohālikelike, mai ka hoʻokele waiwai a me ka mana i ke kamaʻāina a me ka maikaʻi o ke ola, e hopu i ka ʻike ʻia ʻana o nā lāhui ma ka pae honua.
- “No nā ʻāina i piʻi aʻe i ke kūlana kiʻekiʻe o kēia makahiki, ua ʻike hou ʻia ʻaʻole ʻo ka ikaika o ka pūʻali koa a me ka mana hoʻokele waiwai ke kumu nui o ka holomua o ka brand.
