Aia ka ʻoihana mokulele i ka pilikia hohonu e like me ka Covid-19 ʻO ka maʻi maʻi i koi aku i nā hui mokulele e hoʻokuʻu i nā mokulele āpau ma muli o ke koi ʻana o ka huakaʻi. Ke hōʻike nei nā mea hoʻokele mokulele i nā poho o ka hapaha makahiki mai ka hapaha mua (Q1) o 2020 a ʻaʻole ʻokoʻa ʻo Southwest Airlines Co (Southwest). Ua alakaʻi kēia i ka piʻi nui o 200% o nā kamaʻilio influencer ma Twitter i ka Mei-ʻOkakopa 2020 i hoʻohālikelike ʻia i nā mahina ʻeono i hala.
No ka hoʻokele ʻana i ka pōʻino pōʻino, ke hoʻohana nei ʻo Dallas ma Southwest i nā hana hou ma ka nānā ʻana i nā huakaʻi leʻaleʻa a hoʻomaka e hoʻonui i nā ala hou o ka home.
I Iulai, ua piʻi nui nā kamaʻilio influencer ma ke komohana hema ma luna o ka Influencer platform, i alakaʻi ʻia e ka lua o ka hōʻike pohō o ka hapaha makahiki, ma hope o ka hōʻike hapaha mua. E like me nā mokulele ʻē aʻe, ua hoʻopilikia ʻia ʻo Southwest e nā palena huakaʻi i kau ʻia e ke aupuni, ka haʻahaʻa haʻahaʻa o ka huakaʻi aʻo ka mālama ʻana i kahi mamao e pale aku ai i ka laha ʻana o ka maʻi COVID-19.
Ua ʻike ʻia ka piʻi ʻana o ke kamaʻilio koʻikoʻi ma waena o ka poʻe influencers ma ʻOkakopa, i ka wā i loaʻa ai ke kolu o Southwest i ke kolu o ka pohō o ka hapaha makahiki no Iune-ʻAukake 2020.
Me ka makemake o ka huakaʻi e noho mālie a me ka piʻi ʻana o ke kaomi ma luna o nā mea hoʻokele mokulele, ua hoʻohana kekahi mau mokulele i ka ʻoki ʻana i ka hana a me ka hoʻolimalima-freeze e mālama i nā kumukūʻai. Ua hooki ʻo Southwest i ka hoʻolimalima ʻana a ua hoʻi hou ia i Malaki 2020 i ka wā i hoʻopuka ai ka ʻoihana i kekahi mau hana a ʻaʻole ia i hōʻike i nā leka hana mai ia manawa.
ʻOiai ʻo ia ka pohō, ua hoʻohui ʻo Southwest i nā ala huakaʻi hou i loko o kāna pūnaewele e hoʻonui i ka makemake huakaʻi ma hope o ka hoʻomaha ʻana i ka huakaʻi ea. Hoʻolālā ʻia he 11 mau ala hou no Long Beach, Orange County, Atlanta, a me Denver, e hoʻomaka ana i Nowemapa.
Ua koi ka maʻi maʻi COVID-19 i nā mokulele e hoʻololi i ka manaʻo mai ka huakaʻi ʻoihana i ka huakaʻi leʻaleʻa. I ʻOkakopa, ua ʻike ʻia kahi piʻi ʻana o ke kamaʻilio ʻana i ka wā i hoʻolaha ai ʻo Southwest e hoʻohui i ʻeiwa mau ala hou ma ka ʻāina i 2021, me nā wahi leʻaleʻa ma Florida, Colorado a me Kaleponi.
