"Ke hoʻi nei ka hilinaʻi lōʻihi" - Rajesh Agrawal, ka Hope Meia o Lādana no ka ʻoihana e hōʻuluʻulu ana i ka nānā ʻana o ke kūlanakauhale no nā hālāwai a me nā hanana a ua ʻike ʻia kēia positivity ma ka papa hōʻike ma IMEX ma Frankfurt, e hana ana a hiki i 2 Iune.
Ua kōkua ka hoʻopukapuka ʻana i nā wahi a me nā wahi i ka holomua o ka māhele me ExCeL London, South Africa a me Bangkok ma waena o nā mea hōʻikeʻike e hoʻolaha ana i nā hoʻolālā hoʻomohala nui ma ka hōʻike.
Ua wehewehe ʻo Remo Monzeglio, Hope Kuhina o ka Tourism, Uruguay, ʻo ka wikiwiki a me ka hoʻoikaika ʻana o kona ʻāina i ka maʻi maʻi i kōkua i ka hoʻokumu ʻana i kona inoa ʻo ia kekahi o nā wahi hanana palekana loa, ka pae ʻana i ka ʻelima kiʻekiʻe ma ka honua. Me ka 80% o kona 3.5 miliona heluna kanaka i hoʻopaʻa ʻia, ua hoʻokipa ʻo Uruguay i kahi ʻano o nā ʻoihana nui a me nā hanana haʻuki, ʻo kēlā me kēia me 50,000 mau mea komo. I kēia mau lā, ua mālama ʻia ka World Press Freedom Day a UNESCO ma Punto del Este, i ʻike nui ʻia ʻo Saint Tropez o ʻAmelika Hema.
Kiʻi: Remo Monzeglio, Hope Kuhina o ka mākaʻikaʻi, Uruguay. Hoʻoiho kiʻi maanei.
ʻO nā pōkole kūʻai pōkole a me nā hanana niche he ʻano nui ma hope o ka maʻi maʻi, e like me nā ʻike hou mai The Center for Exhibition Industry Research (CEIR). Ma ke kamaʻilio ʻana ma ka MPI a me ICCA kū, ʻo Cathy Breden, Luna Hoʻokele o CEIR a me Luna Nui o IAEE, i ʻōlelo ʻia he "jittery" nā mea hoʻonohonoho ma hope o ka maʻi maʻi, e alakaʻi ana i nā pōkole kūʻai pōkole a me nā hiʻohiʻona hanana hou. Loaʻa kēia mau mea liʻiliʻi, niche a me nā hanana kūloko e hōʻike ana i nā manawa hou i ka ʻoihana.
Ua koi ʻo Breden i nā mea hoʻonohonoho e ʻimi i nā wahi like a me nā manawa mākeke i manaʻo ʻia, e kālele ana i ka hoʻopili ʻana i ka makahiki, a e hoʻokumu i ka hoʻomau a me ka ʻokoʻa a me ka hoʻopili ʻana. Ua ʻōlelo pū ʻo ia "ʻo ke kūʻai aku ʻo omnichannel ma aneʻi e noho". Ua wehewehe ʻo ia: "E hōʻoia ʻoe e hoʻomaopopo i kāu hoʻolālā kūʻai omnichannel e hiki aku ai i kāu poʻe lehulehu a me nā mea pili. Hoʻohui ka Digital, ʻaʻole ia e hoʻokūkū i ka hanana kino kino.
Kiʻi: E hopu ana i ka papahele hōʻike. Hoʻoiho i ke kiʻi maanei.
He mākaʻikaʻi o ka ʻenehana ʻenehana
Ua alakaʻi ʻia ka poʻe i hele ma o ka ʻenehana hanana hanana i kēia manawa e Miguel Neves, Skift Meetings Editor in Chief. In ʻO ke alakaʻi hope loa i ka Event Tech 2022, Ua wehewehe ʻo Neves i ka piʻi ʻana o ka ʻenehana hanana i ka 1000% mai ka wā maʻi maʻi: "He wahi paʻa a paʻakikī kēia e hoʻokele i kēia manawa," wahi āna.
Ma mua o ka noʻonoʻo ʻana a i ʻole ka hoʻokokoke ʻana i nā ʻoihana ʻenehana, ua koi ʻo ia: "Pono ʻoe e ʻike i ka hanana ʻenehana hiki, a ʻaʻole hiki ke hana. A inā nīnau kekahi iā ʻoe inā loaʻa ke kahua kūpono, ʻaʻole! ʻO ia ke kumu e aʻo ikaika ai au i kēlā me kēia mea hoʻolālā e hoʻomaka me ka manaʻo mua, a laila e hana a laila nā mea hana. Hiki iā ʻoe ke nalo loa inā noʻonoʻo ʻoe e pili ana i ka ʻenehana i ke kakahiaka nui i kāu hoʻolālā ʻike.
I ka 'O ka manawa e hoʻomaka ai e kūkulu i kāu hōʻailona', ʻo ia kekahi o nā hanana hoʻonaʻauao ʻoi aku ma mua o 150 i mālama ʻia i ka wā o ka hōʻike, ua haʻi ʻo Shameka Jennings i kāna mau hoʻolālā e hoʻomohala i kahi hōʻailona kūleʻa no nā poʻe a me nā hui. “E hana i kahi ʻōlelo e hōʻuluʻulu i ka 'he aha, i hea a me ke kumu' o kāu kuleana - a hoʻohana i kēlā me kou hōkū ʻākau ke hoʻolauna iā ʻoe iho. E pili ana i ka ʻike ʻana i kahi ala maʻemaʻe, ka waiho ʻana me ke aloha ʻole, hopu i kou kūleʻa me ka paʻa paʻa, a ʻaʻole hoʻi e hoʻokuʻu." ʻO kāna piko kiʻekiʻe? "E hoʻohana i kou manawa ma ʻaneʻi ma ka hōʻikeʻike - nui nā ʻike a me nā poʻe he nui e hui ai."
Hoʻokumu ka ʻikepili i ka 'foodprint'
He hiʻohiʻona kiʻekiʻe ka hoʻomau i ka papa kuhikuhi no nā mea hoʻolālā: "ʻO ia kekahi o nā pilikia nui e kū nei i kā mākou ʻoihana" wehewehe ʻo Isabel Schmittknecht mai MCI Kelemānia. Ua wehewehe ʻo Eric Wallinger mai Meet Green i ke ʻano o ka "F&B ma ke ala o ka hoʻomau ʻana - ʻo ia ka wahi e hui ai nā mea āpau o ka hoʻomau" i kāna kau ʻana 'ʻO kāu hanana kaiapuni "meaʻai"'. Ua kaʻana like ka hui i kā lākou mau pilikia me ka hōʻoiaʻiʻo ʻana i ka ʻikepili - "Inā e wehe au i ʻelima mau kīʻaha mai kaʻu papa kuhikuhi, pehea e hoʻololi ai kēia i ka honua? Pono wau i nā helu e hoʻihoʻi i kēia, "wahi a kekahi i hele mai.
ʻO ka malihini, ʻo Beau Ballin, Hope Pelekikena, Global Market Leader ma CWT Meetings & Events ma Minneapolis e hōʻuluʻulu i ka hauʻoli o ka hui hou ʻana ma ka papa hōʻikeʻike: "Aia wau ma IMEX ʻAmelika, no laila maikaʻi e hoʻomau i ka huakaʻi a ʻike i ka wehe ʻana o ka hōʻike a ʻākoakoa nā poʻe. hui hou. ʻO kēia mau hanana ʻelua ke ʻano o kaʻu i kapa ai ʻo "Old Home Week". E pili ana i ka hui ʻana i nā mea hoʻolako hou a me nā mea lawelawe hōkele, akā e pili ana i ka ʻike ʻana i koʻu mau hoaaloha i ka ʻoihana a me nā hoa a me nā hoahana.
Hana ʻia ʻo IMEX ma Frankfurt 31 Mei - 2 Iune 2022 - hiki i ke kaiāulu ʻoihana e hoʻopaʻa inoa maʻaneʻi. Ua noa ke kakau inoa.
# IMEX22
He aha e lawe ʻia mai kēia ʻatikala:
- In ‘It's time to start building your brand', one of over 150 educational events taking place during the show, Shameka Jennings shared her strategies to develop a successful brand for individuals and organisations.
- Remo Monzeglio, Vice Minister of Tourism, Uruguay, explained that his country's fast, assertive reaction to the pandemic helped establish its reputation as one of the safest events destinations, ranking in the top five globally.
- Eric Wallinger from Meet Green explained how “F&B is at the crossroads of sustainability – it's the point where all elements of sustainability meet” in his session ‘Your event's environmental “foodprint”'.
