Ma lalo o ka slogan "The World of Travel Lives Here," ITB Berlin 2025 e mālama ʻia ana mai Malaki 4 a 6, 2025. Hōʻike ka hanana i nā hale hōʻikeʻike piha piha a me ka hoʻopaʻa inoa ʻana o 5,800 mau mea hōʻikeʻike mai nā mākeke aupuni a me ka honua, e hōʻike ana i ka piʻi ʻana he 5 pakeneka i hoʻohālikelike ʻia me 2024, a hailing mai 170 mau ʻāina. Hōʻike kēia ʻano hoʻololi hoihoi i ke koʻikoʻi honua o ka World's Leading Travel Trade Show. Eia kekahi, ʻo ka ITB Buyers Circle, nona ka 1,300 mau mea kūʻai nui, hōʻailona i kahi ʻano maikaʻi i loko o ka ʻoihana.

Ua ʻike ʻia ka ulu nui ʻana ma nā ʻāpana huakaʻi koʻikoʻi e like me Cruises a me Travel Technology, a me nā mākeke ikaika o ʻEulopa Hema, ʻAsia, ʻApelika, a me nā mokuʻāina Arab. E hōʻike ʻo Albania iā ia iho ma ke ʻano he ʻāina hoʻokipa me ke kumumanaʻo "Albania All Senses." ʻO ka ITB Berlin Convention, i kapa ʻia "The Power of Transition Lives Here," e hoʻoponopono i nā pilikia a me nā manawa i hōʻike ʻia e kahi mākeke hoʻololi, e hōʻike ana i nā mea ʻōlelo kaulana mai nā hui kaulana e like me Expedia, DERTOUR, Google, Uber, Booking.com, Microsoft Advertising, Wyndham, UN Tourism, TUI, Ryanair, a me nā mea ʻē aʻe. ʻO nā ʻike hou loa mai ka World Travel Monitor e IPK International e hōʻike ana i kahi manaʻo maikaʻi i loko o ka ʻoihana.

Ke hoʻomaka nei ʻo ITB Berlin, aia ka manaʻo o ka manaʻo e pili ana i ka wā e hiki mai ana o ka ʻoihana. Hōʻike ka ʻikepili World Travel Monitor mai IPK International i ka piʻi ʻana o 13 pakeneka o ka huakaʻi i waho no 2024, e hoʻi maikaʻi ana i nā pae pre-pandemic o 2019. Me ka hui nui o ka honua, nā ʻano hōʻike hōʻikeʻike hou, a me kahi papahana kākoʻo piha, ke alakaʻi nei ʻo ITB Berlin i ke ala ma ka ʻupena kikohoʻe, kamaʻilio kūpono, a me ka hui pū ʻana o ka honua. Ua hoʻonohonoho ʻia ʻo ITB Berlin 2025 e hāʻawi i kahi ʻike ʻoihana like ʻole me ka hoʻoulu ʻana i ka ulu ʻana o ka wā e hiki mai ana i ka ʻoihana mākaʻikaʻi honua, "wahi a Dr. Mario Tobias, Luna Nui o Messe Berlin.

Ua ʻike ka huakaʻi honua i ka ulu nui ʻana i ka makahiki 2024. Wahi a nā ʻike hou loa mai ka World Travel Monitor i alakaʻi ʻia e IPK International, hōʻike ka ʻikepili makahiki i ka makahiki ua hoʻokō hou ʻia nā pae i hoʻohālikelike ʻia me 2019. ʻO ka hoʻonui ʻana o ka māhele MICE a me ka hoʻonui ʻana i ka noi huakaʻi mai ʻAsia, ʻoi aku ka nui o ka hana nui i ka hoʻomau mau ʻana o ka mākaʻikaʻi honua. Ua ʻike ʻia nā ʻano maikaʻi ma ʻEulopa, Latin America, a me ʻAmelika ʻĀkau. Ua puka mai ʻo Sepania ma ke ʻano he huakaʻi hoʻomaha nui, a ukali ʻia e ʻAmelika Hui Pū ʻIa, Kelemānia, Palani, Italia, a me nā wahi kaulana ʻē aʻe e like me Mexico, Turkey, United Kingdom, a me Austria. I ka manawa like, ua hoʻonui nui ʻia nā ʻano huakaʻi like ʻole, e like me nā lā hoʻomaha a me nā kahakai, nā hoʻomaha kūlanakauhale, a me nā huakaʻi kaʻapuni. ʻO ka ulu ʻana o ka makemake no ka hoʻopaʻa ʻana pololei a me nā hale ʻē aʻe e hōʻike ana i ka makemake no ka maʻalahi a me nā ʻike huakaʻi pilikino. ʻO kēia mau hiʻohiʻona, a me ka piʻi nui ʻana o ka makemake no ka ʻike maoli, kiʻekiʻe kiʻekiʻe e hoʻopuni ana i ka hōʻoluʻolu, nā ʻāina kupaianaha, nā leʻaleʻa culinary, a me nā moʻomeheu moʻomeheu, maikaʻi no ka ʻoihana huakaʻi ma 2025.

I kēia makahiki, ʻo Albania, e kākoʻo ana i ka slogan "Albania All Senses," e hoʻopio i nā malihini kālepa honua me kahi wahi hōʻikeʻike o 800 square meters ma Hall 3.1. Hoʻohiki ka ʻāina i nā ʻike maoli e hōʻike ana i kona nani kūlohelohe maoli, nā ʻano ʻāina like ʻole, a me ka pumehana o kona poʻe kamaʻāina. Ma waho aʻe o nā moʻomeheu moʻomeheu a me ka meaʻai, ke hoʻoikaika nei ʻo Albania i nā hana agritourism hou, e like me nā ʻike mahiʻai-a-papaʻaina a me kahi noi agritourism hou i hana ʻia ma ke ʻano he alakaʻi huakaʻi pilikino. Eia kekahi, ke hoʻonui nei ʻo Albania i kona noho ʻana ma ka ʻāpana Adventure aia ma Hall 4.1. No nā kikoʻī hou aku, e ʻoluʻolu e nānā i ka Hōʻike ʻĀina Hoʻokipa ma aneʻi (PDF, 377.4 kB).

ʻO kahi hanana kaulana i hoʻonohonoho ʻia e Albania ka wehe ʻana i hoʻonohonoho ʻia no ke ahiahi ma mua o ka hōʻike kālepa. Ma kahi o 3,000 mau malihini i kono ʻia e hoʻomaka i kahi huakaʻi kupaianaha ma nā ʻāina hoʻohiwahiwa o Albania, nā kuʻuna waiwai, a me nā hoʻoilina moʻomeheu olaola. Ma waena o nā poʻe kālai'āina kaulana ʻo Dieter Janecek, ka Luna Hoʻokele o ke Aupuni Pekelala no ka Maritime Economy and Tourism, a me Kai Wegner, ka Luna Nui o Berlin. E hōʻike ʻia ka ʻoihana mākaʻikaʻi e Julia Simpson, Pelekikena a me Luna Nui o ka World Travel and Tourism Council (WTTC), a me Zurab Pololikashvili, Kakauolelo Nui o ka World Tourism Organization (UN Tourism). ʻO Kauka Mario Tobias, Luna Nui o Messe Berlin, e kamaʻilio i ka lehulehu ma ke ʻano he mea hoʻokipa o ITB Berlin.

Ma lalo o ke poʻomanaʻo "The Power of Transition Lives Here," e kamaʻilio ana ka ITB Berlin Convention i nā pilikia koʻikoʻi a me nā manawa kūpono e kū nei i ka mākaʻikaʻi honua, e hoʻoikaika ana i ka pono o ka ʻoihana no ka hoʻololi mau ʻana i nā kūlana e ulu nei. E hōʻike ana kēia pahu manaʻo alakaʻi o ka ʻoihana huakaʻi i 200 mau kau ma waena o 17 mau mele kumuhana, e hana ana ma nā pae ʻehā a uhi i nā kumuhana koʻikoʻi e like me ka hoʻomau, ʻenehana, a me ka moʻomeheu hui, a me nā mea ʻē aʻe. Ma kahi o 400 mau mea ʻōlelo mai nā hui kaulana, me Expedia, DERTOUR, Google, Uber, Booking.com, Microsoft Advertising, Wyndham, UN Tourism, a me TUI.

Hāʻawi ka ITB Travel & Tourism Report hou i nā ʻike kūʻokoʻa mai ka ʻoihana. ʻO kēia hōʻike, i hoʻokumu ʻia i kahi noiʻi nui, e hoʻoikaika ana i nā ʻano a me nā hanana i kēia manawa e pili ana i nā hiʻohiʻona ʻoihana, hoʻomau, digitalization, a me ka naʻauao artificial. No nā kikoʻī hou aku, e ʻoluʻolu e nānā i ka ITB Travel & Tourism Report Fact Sheet.
Hoʻohui hou, hōʻike ʻia ka ITB Transition Lab hou i kahi ʻano hana hui hou i waiwai i ka ʻike a me ka waiwai kūpono. E kaʻana like nā loea kūʻai mai nā wahi huakaʻi a me nā ʻoihana hoʻokipa i nā ʻōlelo aʻoaʻo i loaʻa mai ka ʻikepili ma kahi manawa 90 mau minuke. E haʻalele ka poʻe i hele me 20 mau ʻike nui me nā ʻōlelo aʻoaʻo a me nā ʻōlelo aʻoaʻo. ʻO kekahi makana hou ʻo ia ʻo ka Corporate Culture Clash track, e hoʻoponopono ana i nā pilikia a me nā manawa kūpono i hōʻike ʻia e ka ulu ʻana o nā moʻomeheu hui, e kālele ana i nā pilikia e like me ke ʻano like ʻole, nā hana hana hou, nā ʻenehana hou, a me nā manaʻolana o Generation Z.
ʻO kēia makahiki ka hōʻailona ʻekolu o ka ITB Innovators 2025, e hōʻike ana i nā mea hou 35 paionia e hoʻololi nei i ka ʻāina o ka mākaʻikaʻi honua. "Hoʻohui kēia mau mea hou i nā manaʻo noʻonoʻo a hoʻomau i loko o ka ʻoihana, e hōʻike ana i ke ʻano o ka holomua digital a me nā hoʻolālā eco-friendly e hoʻoikaika i ka wā e hiki mai ana o ka mākaʻikaʻi. Ma ka World's Leading Travel Trade Show, e hōʻike ana nā mea hōʻikeʻike i nā ʻenehana ʻokiʻoki a me nā hoʻolālā hoʻomau, mai ka naʻauao, nā noi i alakaʻi ʻia e AI a hiki i nā hiʻohiʻona hoʻolaha kikohoʻe hou a me nā hoʻonā holomua holomua, "wahi a Deborah Rothe, Luna Hoʻokele o ITB Berlin.
Ma waena o nā mea koʻikoʻi o ka ITB Innovators o kēia makahiki ʻo Runnr.ai, he kōkua virtual i hoʻoikaika ʻia e AI, me nā makana hoʻohiwahiwa e like me ka Trans-Dinarica Cycle Route, Turista software, a me ka eSIM palena ʻole mai World Mobile Limited. Hāʻawi ʻo Jean & Len i nā hōkele me kahi ʻokoʻa hoʻomau ma o kāna Pūnaehana Refill hou, e hōʻemi ana i ka ʻōpala palaka me ka hoʻonui ʻana i ka hōʻoluʻolu malihini. Ke hoʻololi nei ʻo Sharebox i ka ʻāpana hoʻolimalima kaʻa me kāna mau hoʻoponopono kī paʻa a me ka hoʻohana. Ke hoʻolauna nei ʻo BookLogic iā MOBY BIKES LTD, kāna luna kūʻai kūʻai virtual, ʻoiai ke hōʻike nei ʻo STRIM i kāna hopena mobility kaʻana like, a ke hōʻike nei ka myclimate i kāna kahua ʻo Cause We Care e pili ana i ka hoʻopau kalapona. Hoʻopili ʻo ehotel® Central Billing i nā puke, nā uku, a me ka hoʻopaʻa ʻana ma o kahi hoʻonā kikowaena, alakaʻi ʻia e AI e hoʻohaʻahaʻa i nā kumukūʻai hana, hōʻoia i ka hoʻokō ʻana, a hāʻawi i nā ʻoihana i ka mana piha. ʻO ka lāhui hoʻokipa, ʻo Albania, ke hoʻololi nei i ka agritourism me kahi kahua kamepiula a me ka noi. Hāʻawi ʻo BridgerPay i nā hoʻonā e hoʻomaikaʻi i nā kaʻina hana uku honua. Ke wehe nei ʻo Bryanthinks i kāna pahu kiʻi AI. ʻO nā hoʻonā hou hou no ka ʻoihana hoʻokipa ʻo Speak with ARIS mai Hotellistat a me KITT, kahi mea hoʻokipa AI mai The Hotels Network. Hiki ke ʻimi ʻia ma ITB Innovators 2025 nā hana hou noʻonoʻo ʻē aʻe, e pili ana i ka hoʻoponopono ʻana i ka ʻaelike, nā kaʻina uku honua, a me nā kamaʻilio malihini naʻauao.
Ma Asia Hall (26), ua hoʻonui nā lāhui e like me Vietnam, Kina, a me Thailand i kā lākou mau wahi hōʻikeʻike, me ka hoʻoikaika ʻana i ko lākou kūlana paʻa i ka ʻoihana mākaʻikaʻi honua. Hōʻike nā lāhui Arab a me nā ʻāina Hikina Hikina i nā hiʻohiʻona koʻikoʻi ma nā keʻena like ʻole. ʻO Saudi Arabia ka mea hōʻikeʻike nui loa ma Hall 4.2, ʻoiai ʻo Tunisia, Qatar, a me Ioredane (ʻo ia hoʻi ma Hall 4.2), me nā Emirates, Oman, a me Bahrain (Hall 2.2), a me Morocco, Israel (Hall 21), a me ʻAigupita (Hall 6.2), ua hoʻonui nui i ka nui o ko lākou mau kū. Ke hoʻomaikaʻi like nei nā lāhui ʻApelika i kā lākou hōʻikeʻike: Ke alakaʻi nei ʻo ʻApelika Hema ma ke ʻano he mea hōʻikeʻike nui loa ma Hall 20, me Namibia, Madagascar, Ethiopia, a me Mozambique e hōʻike ana i nā kū nui. Hoʻomaka ʻo Djibouti i kāna hoʻomaka ma Hall 21a, ʻoiai ʻo Uganda, Sierra Leone, Kenya, a me Tanzania i hoʻonui i kā lākou mau hōʻike, e hōʻike ana i ke ʻano o ka mākeke ʻApelika.
Ke hōʻike nei ʻo ʻAmelika Hui Pū ʻIa a me Kanada i nā kū nui ma Hall 3.1. Ma ka Hale 22b, ʻoi aku ka nui o ʻAmelika Hui Pū ʻIa ma mua o ka makahiki i hala, me ka hoʻi ʻana mai o Panama me kahi kūlana nui. He ikaika ko Mekiko, a ke hoʻomaka nei ʻo Guadalajara ma ka hanana. Ke ulu nui nei ʻo ʻAmelika Hema ma Hall 23, me Peru, Ecuador, a me Argentina e hoʻonui ana i kā lākou mau wahi hōʻike. ʻO Kolombia, Palakila, a me Bolivia kekahi i hōʻike ʻia ma kēia keʻena. Ma Hall 5.2, ke hōʻike nei nā Maldives i nā ʻano huahana like ʻole, ʻoiai ua hoʻonui ʻo Nepal i kāna wahi hōʻikeʻike. Ke komo hou nei ʻo Australia a me New Zealand, me India, e hōʻike ana i nā ʻano makana.
Ke hoʻomau nei ʻo Sepania i kona kūlana ma ke ʻano he alakaʻi huakaʻi huakaʻi. Hōʻike ka World Travel Monitor ʻo Germany, Farani, Italia, Turkey, United Kingdom, a me Austria kekahi o nā wahi huakaʻi i ʻimi nui ʻia ma ʻEulopa. ʻIke ʻia kēia ʻano hoʻoikaika ma ITB Berlin, kahi hub27, ʻo Messe Berlin ke keʻena multi-purpose ʻokiʻoki, e lawelawe nei ma ke ʻano he wahi kuʻuna no nā ʻāina a me nā ʻāina ʻōlelo Kelemania. Ma Hall 2.1, e hōʻike ana nā mokupuni ʻo Balearic a me Costa del Sol i nā hōʻikeʻike nui aʻe, ʻoiai ʻo Valencia, kahi mea komo hou, ke hōʻike nei i kahi kūlana kupaianaha. Hōʻike ka Hall 1.1 i kahi hōʻike i hoʻonui ʻia no Helene, me Rhodes e noho nui ana ma mua o ka makahiki i hala. Ke komo nei ka mokupuni ʻo Kos ma ke ʻano he mea hōʻike pilikino no ka manawa mua, a ua hoʻonui ʻo Cyprus i kāna wahi hōʻikeʻike e 100 square meters. Noho ʻia ʻo Hall 3.2 e nā mea hōʻikeʻike mai Turkey. ʻO Bulgaria (Hall 3.2), Italia (me Trenitalia e hoʻi ana i ka hanana), a me Montenegro (Hall 1.2) ua hōʻike ʻia me nā kū nui. Hōʻike ka Hale 11.2 i nā lāhui ʻEulopa Waena a me Hikina, ʻo ia hoʻi ʻo Polani, Hungary, Czech Republic, Slovakia, Georgia, a me Armenia. Ma ka Hale 18, ua hui pū ʻia nā ʻāina Scandinavian a me nā mokuʻāina Baltic e Netherlands, Luxembourg, a me ka ʻāina Belgian o Wallonia, e hōʻike ana i nā hōʻike nui aʻe. Ua hoʻi ʻo Abbey Island, Visit Jersey, a me Visit Guernsey i ITB Berlin ma hope o ka hoʻomaha ʻana, e hōʻike ana i ka ʻokoʻa honua a me ke ʻano o ka hanana.
Ua hoʻonui nui ʻia ka ʻenehana Travel Technology a i kēia manawa ke kaena nei i kahi noho honua ʻoi aku ma mua o nā hanana mua, me ke komo ʻana mai nā ʻāina he 40. Hoʻomaopopo kēia ʻāpana i ka holomua ma AI, eSims, automation, a me ka ʻenehana mālama hale, me ka hoʻomaikaʻi ʻana i ka CRM, ka hoʻopaʻa ʻana i ka pono, a me nā hoʻonā kuhikuhi pololei. ʻO ka māhele LGBTQ + Tourism, aia ma Hall 4.1, ke alakaʻi nei i ke ala me kahi ākea ākea o nā makana honua. I kēia manawa, hōʻike ka ʻāpana Cruise ma Hall 25 i nā hui i hoʻokumu ʻia a me nā mea hou hou e hōʻike ana i nā portfolios like ʻole. ʻO nā mea hōʻikeʻike kaulana ʻo AIDA, Carnival Corporation, Princess Cruises, Costa Cruises, a me P&O Cruises. Eia kekahi, ʻo nā mea pāʻani ʻoihana nui e like me Royal Caribbean Cruises, MSC, Norwegian Cruise Lines, Hurtigruten, a me Disney ke noho nei i nā wahi hōʻikeʻike nui, aʻo nā mea hou e like me Arosa Cruises, Falk Travel, a me Swiss Group International aia pū kekahi. Ma ka mākeke MICE, ʻo ka huakaʻi ʻoihana ke kumu nui o ka ulu ʻana, me nā mea hōʻikeʻike e like me Asia DMC, MPI, Aida Cruises, a me ka VDVO e komo ana i ka ITB MICE Hub. ʻO ka Home of Business Travel a me ka VDR, ka mea i kaʻana like i kahi kumuhana maʻamau, aia nō ma Hall 10.2.
Ma Hall 4.1, ua hoʻokō ʻia ka māhele Medical & Health Tourism, e hōʻike ana i nā mea hōʻikeʻike he nui mai Turkey, e nā mea hōʻikeʻike 80 i ka māhele Responsible Tourism, e hōʻike ana i ka ulu ulu ʻana i ka huakaʻi hoʻomau. Ua hoʻoneʻe ka Home of Luxury i ka Palais am Funkturm, i kēia manawa kokoke i ka ITB Buyers Circle, me nā mea hōʻikeʻike me Abercrombie & Kent, Hi DMC, a me Lobster Experience. ʻO ka Connoisseur Circle ka hoa media no kēia māhele. Ke nānā nei i mua o 2025, ua hoʻonohonoho ʻia ka ITB Buyers Circle e hoʻonui hou aku, i kēia manawa e hoʻonui ana i ʻelua pae ma ka Palais am Funkturm, me ke kākoʻo ʻana mai Kina.
ʻAʻole hōʻike wale ʻo ITB Berlin 2025 i kahi ʻano like ʻole o nā mea hōʻikeʻike akā hoʻolauna pū kekahi i nā ʻano ʻano hou a me nā mea hana kikohoʻe e hāʻawi ana i nā pono nui no nā malihini a me nā mea hōʻike. Hāʻawi ka ITB Navigator i ke komo ʻana i nā papa kuhikuhi hōʻike kikohoʻe, kahi palapala ʻāina e pili ana, a me nā papa hana hanana a me nā hui. Eia hou, hiki i nā mea hoʻohana ke hahai i nā hanana livestreamed i ka manawa maoli. Hoʻonui ʻia kēia lawelawe e ka ITB Match & Meet platform i hoʻopuka hou ʻia, kahi mea hana pūnaewele holomua i hoʻolālā ʻia e hāpai i ke kamaʻilio pololei. No ka manawa mua, e loaʻa nā huakaʻi alakaʻi ITB no ka ʻenehana Travel, MICE, Innovators, Luxury, a me nā ʻoihana Hoʻokipa, e ʻimi nui ana i nā malihini kālepa a me ka hoʻoikaika ʻana i nā ʻano ʻoihana koʻikoʻi a me nā hoʻomohala. Ua hoʻoneʻe ʻia ka Street Food Market mai Hall 7.2c a i Hall 8.2, a ua loaʻa i nā mea hōʻikeʻike ke koho e kauoha mua i nā ʻeke ʻaina awakea, me nā mea e kākoʻo ana i ka Menschen helfen Menschen (People help People) aloha, e hōʻemi i nā manawa kali. Ma Hall 5.3, ua hoʻonui ʻia ka Hub Hōʻikeʻike a hiki ke loaʻa i nā mea hōʻike ʻole. No ka manawa mua ma ITB Berlin 2025, hiki i nā malihini kālepa, nā haumāna, a me nā mea hōʻikeʻike ke kūʻai aku i tiketi kaʻa lehulehu mai ka hale kūʻai tiketi ITB ma ka ʻaoʻao o kā lākou tiketi hanana, mahalo i kahi hui hou me Berliner Verkehrsbetriebe (BVG). Ke manaʻo nei kēia hana e hoʻomaʻamaʻa i ka hoʻohana ʻana i nā kaʻa lehulehu a paipai i ka hoʻomau i ka wā o ka hōʻike kālepa.
ʻO kahi mea nui ʻē aʻe o ITB Berlin 2025 kāna papahana kākoʻo nui, e hoʻomaikaʻi ana i ka hōʻike kālepa me nā manawa ʻoihana hou a me nā hālāwai kūʻokoʻa i loko o ka ʻoihana. Hoʻomaopopo kēia makahiki i ka ʻumi makahiki o ka hanana ITB Speed Networking, e hāʻawi ana i nā manawa manawa i koho ʻia no nā mea kūʻai aku a me nā mea hōʻikeʻike e komo i nā kūkākūkā wikiwiki. Hāʻawi pū ka ITB Chinese Night a me ITB MICE Night i nā ʻano kūʻokoʻa no nā malihini kipa kālepa a me nā mea hōʻikeʻike e hoʻopili a hoʻoulu i nā pilina ʻoihana lōʻihi. Ma ka launa pū ʻana me ka German Society for Tourism Science (DGT), ua hoʻokomo ʻia ka ITB Talent Hub ma ke ʻano he ʻāpana o ka ITB Career Center e kākoʻo i nā talena ʻōpio a hoʻomaʻamaʻa i nā hoʻololi hoʻonaʻauao, e pili ana i nā ʻoihana hanohano e like me ke Kulanui o Innsbruck, Munich University of Applied Science, Harz University of Applied Science, a me nā mea ʻē aʻe. Ma ka lā 5 o Malaki, e hoʻomaka ana ka Connexion Night ma ITB Berlin—he hanana pūnaewele hou no nā poʻe loea mākaʻikaʻi e kū mai ana, i hoʻonohonoho ʻia e ITB Berlin, ka Federal Association of the German Tourism Industry (BTW), a me ka hui Connected. ʻIke pū ʻia kēia makahiki i ka hoʻokomo ʻia ʻana o ka ITB Creator Base, kahi wahi e hōʻuluʻulu ai no nā mea hana ʻike a me nā mea kākau puke huakaʻi, kākoʻo ʻia e Jalisco ʻo Mexico, aia ma Hall 10.2.