ʻIke ʻo ASEAN Tourism Forum i ka hui pū ʻana o nā luna kiʻekiʻe mai nā lāhui he 10

He ʻumi mau ʻāina ʻo ASEAN i kau i kahi hoʻolaha ma ka ASEAN Tourism Forum e ʻike i ka hui pū ʻana o nā hana kūʻai aku a me ka hoʻolaha ʻana a loaʻa ka honua i kahi kiʻi hoʻohui like ʻole o kēia mau lāhui.

Ke hana nei ka ASEAN Tourism Forum 2019 ma ke kūlanakauhale ʻo Ha Long, ma ka ʻāpana ʻākau o Quảng Ninh ma Vietnam mai Ianuali 14-18 e hoʻoikaika i ka hana huakaʻi a me ka hoʻomohala ʻana.

Me ke poʻomanaʻo "ASEAN - The Power of One," ua noho pū nā luna kiʻekiʻe o nā aupuni 10 ASEAN a pau ma Ha Long e hōʻike i nā mea a kēlā me kēia o lākou i hana ai e hāpai i ka ʻuhane ASEAN. ʻAʻole i hāʻule kekahi mau ʻanuʻu mua i kēia ala, akā mai ia manawa, ua hele mai ka hui me kahi logo hou a ke hana nei i ka hana ʻana i kahi brochure hui o nā makana huahana.

ʻO ka Association of Southeast Asian Nations (ASEAN) he hui waena aupuni i hui ʻia me 10 mau ʻāina ma Asia Hikina Hema me nā lālā lālā mai Indonesia, Thailand, Malaysia, Singapore, Philippines, Vietnam, Cambodia, Myanmar (Burma), Brunei, Laos.

ʻO ka ASEAN Tourism Marketing Strategy 2017-2020 ka manaʻo o ke kūkulu ʻana i ka ʻike o Asia Hikina Hema ma ke ʻano he wahi mākaʻikaʻi kūʻokoʻa a hoʻomau. ʻO ka pahuhopu o kēia ʻike, ʻo ia ka hoʻomohala ʻana i kahi hoʻolālā hana kūʻai i hoʻohui ʻia a pili i ka digitally me kahi kaʻina hoʻokō hoʻolālā e pili ana i nā papahana hui pū me nā hui ʻoihana. Ke ʻimi nei hoʻi ia e hoʻolaha i nā ʻike malihini kipa e kū ana i nā pono hoʻomohala o nā ʻāina lālā.

No ka hoʻokō ʻana i ka pahuhopu o ka hoʻohana ʻana i nā kumuwaiwai maikaʻi loa, ʻo ka manaʻo e pili ana i kahi hoʻolālā kūʻai maikaʻi no ka hui, a no ka manawa mua, ke hoʻopaʻa ʻia nei kahi ʻoihana e kiʻi i ka leka a ke keʻena ma ke ʻano kikohoʻe. Hoʻolālā ʻo ASEAN e hoʻoponopono hou i kāna pūnaewele i kēia makahiki e hoʻonui i ka mea kūʻai aku.

Ma ka ASEAN Tourism Forum (ATF) 2019, ua hōʻike ʻo ia ʻo ASEAN National Tourism Organizations (ASEAN NTOs) i kā lākou hana hui ʻana i nā hana kūʻai aku e hoʻoikaika i ka huakaʻi i Asia Hema.

"ʻOiai e hoʻomau ana kēlā me kēia Moku'āina i ko lākou'āina pono'ī, hana pū nā 10 ASEAN Member States e hoʻolaha i ka Hikina Hema o Asia. ʻO kēia ka manawa mua i kaʻana like ai ʻo ASEAN i kā lākou mau hoʻolālā hana kūʻai a me ke alakaʻi ʻana, mai ka hoʻopaʻa ʻia ʻana o ka ASEAN Tourism Marketing Strategy (a i ʻole "ATMS") 2017-2020. ʻO ka hui pū ʻana, manaʻo mākou e hoʻolaha i nā huakaʻi huakaʻi lehulehu i loko o kēia wahi, e hoʻonoho ana i ka Hikina Hema ʻo Asia ma ke ʻano he wahi hoʻokahi, "wahi a Mr John Gregory Conceicao, Luna Hoʻokele, International Relations, Market Planning and Oceania, Singapore Tourism Board, nāna i pani i ka noho o ASEAN. Komite hoʻokūkū hoʻokūkū (ATCC).

I loko o ka papa hana o ka ASEAN Tourism Strategic Plan (ATSP) 2016-2025, ua hoʻomohala ʻo ASEAN NTOs i ka ASEAN Tourism Marketing Strategy (ATMS) 2017-2020 ma ke ʻano he alakaʻi e hoʻomaka i nā hana kūʻai aku i ka wā i ʻōlelo ʻia. ʻO ka pahuhopu o ka ATMS ʻo ia ke kūkulu ʻana i ka ʻike o ka Hikina Hema ʻo Asia ma ke ʻano he wahi mākaʻikaʻi kūʻokoʻa, hoʻomau a hoʻohui pū ʻia, me ka nānā ʻana i ke kālepa digital a me nā pilina.

ʻO nā māhele ʻāina i manaʻo ʻia he intra-ASEAN, Kina, Iapana, Korea, India, ʻEulopa, USA, Australia a me Middle East. E hōʻike ʻia ka meaʻai kūʻokoʻa o Asia Hikina Hema, ka maikaʻi, ka moʻomeheu a me ka hoʻoilina a me ke ʻano a me nā makana huakaʻi i ka wā o ka ATMS.

ʻO nā hana kūʻai nui ma 2018 ʻo ia ka hoʻopili ʻana i kahi ʻoihana kūʻai no ka manawa mua e kākoʻo i nā hoʻolālā media social a me ka hoʻolaha pūnaewele, a me ka hui pū ʻana me nā hoa hoʻolālā e like me AirAsia a me TTG i kekahi mau hoʻolaha pili pili i ka ASEAN. Ua kākoʻo ʻia nā hoʻolaha ma Kina, Iapana a me Korea e ka ASEAN-China Center, ASEAN-Japan Center a me ASEAN-Korea Center, kahi i kōkua ʻia ai nā papahana kūʻai aku ma Australia a me India e ka ASEAN Promotional Chapter for Tourism in Australia a me India i kēlā me kēia. makeke.

ʻO nā hoʻolālā e hiki mai ana no 2019 ka hoʻoponopono hou ʻana i ka pūnaewele mākaʻikaʻi ASEAN, ka hoʻomaka ʻana i nā hoʻolaha kūʻai hoʻohui ʻia me nā hoa, hoʻokumu ʻana i nā hui like ʻole, a me ka hoʻoikaika ʻana i nā hui like ʻana. Hoʻolālā ʻia nā hana kūʻai holoʻokoʻa e hoʻonui i ka ʻike i ka ʻokoʻa o ka ʻāina ʻo ASEAN a me ka hōʻailona ʻo ASEAN Tourism. E hoʻohana ʻia ka logo ASEAN Tourism ma ke ʻano he hōʻailona hoʻolaha nui no nā kumu kūʻai.

Ma waho aʻe o ka mea i luna, hāʻawi kēlā me kēia NTO i nā mea hou o ka ʻāina e like me kēia.

• Ua hoʻokumu ʻo Brunei Darussalam i kāna hōʻailona mākaʻikaʻi hou "Brunei: Adobe of Peace" a me kahi pūnaewele hou. I kēia makahiki, e kapa ʻia ʻo Bandar Seri Begawan ma ke ʻano he Capital of Islamic Culture ma Asia no 2019, kahi e hoʻolaha ai ka ʻāina i nā pōʻai moʻomeheu a me ka Islam.

• Ua hoʻokipa ʻo Cambodia i ka pilina mokulele hou i ka makahiki 2019 e Cambodia Airways, Philippines Airlines, Garuda Indonesia a me Air China. Ua hōʻike pū ʻo Cambodia i nā manawa hoʻolimalima huakaʻi ma North-East Zone, Key Coastal Zone a me Phnom Penh, a me ka hōʻoia ʻana i ka hoʻokipa ʻana o ATF 2021 ma Phnom Penh.

• Ua manaʻo ʻo Indonesia i 20M mau malihini kipa i kēia makahiki. No ka hoʻokō ʻana i kēia pahuhopu, ua hoʻokumu ke aupuni i nā papahana e pili ana i ka mākaʻikaʻi kikohoʻe, ka mākaʻikaʻi mileniuma, a me ka mākaʻikaʻi nomadic; a me kahi hoʻolaha "10 New Balis" e hoʻomohala a hoʻolaha i nā wahi i ʻike ʻole ʻia. Eia kekahi, aia kahi Terminal uku haʻahaʻa hou i ka hoʻolālā.

• Ua holo ʻo Lao PDR i ka Campaign "Visit Lao Year 2018", e hoʻolaha i nā kūlanakauhale mua a me ke kula kiʻekiʻe, e like me Luang Prabang, Vang Vieng, Vientiane, Champasak, Xiengkhouang, Luang Namtha, Khammouane, etc. I kēia makahiki, e hoʻomau ke Aupuni i ka hana e e hōʻike ana i kāna mauʻahaʻaina moʻomeheu, e like me Boun Kinchieng (Hmong hou makahiki), Elephant Festival, Lao New Year (Water Festival), Rocket Festival a me Boun Pha That Luang Festival.

• Ua hoʻokumu ʻo Malaysia i ka ASEAN Tourism Packages 2019-2020. He 69 mau ʻāina huakaʻi huakaʻi e hōʻike ana i nā huakaʻi ASEAN mai 38 mau mākaʻikaʻi huakaʻi, e kākoʻo ana i ka hoʻolaha ʻana o ASEAN ma ke ʻano he wahi hoʻokahi.

• Ua wehe ʻo Myanmar i kāna hōʻailona mākaʻikaʻi hou ʻo "Myanmar: Be Enchanted", e hōʻike i kāna huakaʻi aloha, ʻoluʻolu, pohihihi a ʻike ʻole ʻia. Ua hoʻonui ʻia kahi papa hoʻomaha hoʻomaha visa-free i nā malihini mai Iapana, South Korea, Macau, Hong Kong, aʻo Visa-on-Arrival i hāʻawi ʻia i nā kamaʻāina Kina a me India.

• Ua hoʻoikaika ʻo Philippines i kona manaʻo e hoʻolaha i ka ʻāina ma ke ʻano he wahi mākaʻikaʻi kūpono a hoʻomau, ma ka hoʻopaʻa ʻana i kāna mau papahana e kālele ana i nā wahi ʻōmaʻomaʻo a me ka hāʻawi ʻana i nā huahana pili kaiaulu. Ua hoʻonui hou ʻia ka Papa Hoʻolaha Hoʻolaha ʻo Philippines ma kāna mau mokulele hou i wehe ʻia, ʻo ia hoʻi ʻo Bohol-Panglao International Airport, Mactan Cebu International Airport a me Cagayan North International Airport.

• Ua hoʻonoho ʻo Thailand iā ia iho ma ke ʻano he pae honua, e manaʻo ana e hāʻawi i nā huahana a me nā lawelawe maikaʻi, hoʻoulu i ka hoʻolimalima a hoʻonui i ka mākeke niche a me ka hoʻoulu ʻana i ka hoʻokele waiwai o nā wahi kuaʻāina ma o ka hoʻolaha ʻana i nā wahi mākaʻikaʻi e kū mai ana. Ma ke ʻano he alakaʻi ʻo ASEAN ma 2019, ʻimi ʻo Thailand e hoʻomohala i kahi kaiāulu ASEAN, kahi i hoʻokumu ʻia i ka poʻe a waiho ʻole i kekahi.

• Ua hoʻokipa ʻo Singapore i nā malihini kipa 16.9M mai Ianuali a Nowemapa i ka makahiki i hala, he piʻi o 6.6% mai ka manawa like i ka makahiki 2017. Ua hoʻomau ka Singapore Tourism Board i ke kūkulu ʻana ma luna o kāna inoa huakaʻi Passion Made Possible e haʻi i kahi moʻolelo Singapore maoli.

• Ua loaʻa iā Viet Nam ka piʻi ʻana o 20% o ka hiki ʻana mai o ka mākaʻikaʻi ma 2018, ka ulu kiʻekiʻe loa ma waena o nā ʻāina ʻo ASEAN. Ua loaʻa ka ʻāina i ka "Asia's Leading Destination 2018" a me "Asia's Best Golf Destination 2018" e World Travel Awards a me World Golf Awards. Ua koho ʻia ʻo 2019 "E kipa aku iā Vietnam 2019 - Nha Trang, Khanh Hoa" e hoʻolaha i nā waiwai moʻomeheu a me nā kahakai.