REYKJAVIK, Iceland - ʻO Big Mac, kahi lōʻihi o ka globalisation, ua lilo i mea hōʻeha loa o ka hōʻike ʻana o kēia lāhui mokupuni liʻiliʻi i ka pilikia kālā o ka honua.
ʻO nā hale ʻāina ʻo McDonald ʻekolu o ʻIlia - ʻo nā mea āpau ma ke kapikala ʻo Reykjavik - e hoʻopau ana i ka hopena pule e hiki mai ana, ʻoiai e hāʻawi ana ka mea nona ka franchise i ka hāʻule o nā loaʻa kālā i hoʻokumu ʻia e ka hāʻule o ka krona Iceland.
"ʻO ke kūlana waiwai i hoʻolilo iā ia i kumu kūʻai nui loa no mākou," ʻo Magnus Ogmundsson, ka luna hoʻomalu o Lyst Hr., McDonald's franchise franchise in Iceland, haʻi aku i ka Associated Press ma ke kelepona i ka Pōʻakahi.
Ua hoʻopaʻa ʻia ʻo Lyst e ke koi a McDonald e lawe mai i nā waiwai āpau e pono ai no kāna mau hale ʻaina - mai ka ʻūlū ʻana i ka ʻiʻo a me nā tī - mai Kelemania.
Ua pāpālua nā kumukūʻai i ka makahiki i hala aku nei ma muli o ka hāʻule o ke kālā krona a me nā kumukūʻai kiʻekiʻe i lawe ʻia mai, i ʻōlelo ʻo Ogmundsson, ʻaʻole hiki i ka ʻoihana ke hoʻonui i nā kumukūʻai a hoʻomau i ka hoʻokūkū me nā mea hoʻokūkū e hoʻohana i nā huahana i loaʻa kūloko.
Ua kūʻai hou aku kahi Mac Nui ma Reykjavik no 650 krona ($ 5.29). Akā ʻo ka hoʻonui 20 pākēneka e pono ai e loaʻa ka loaʻa kālā maikaʻi e pahu ai ia i 780 krona ($ 6.36), i ʻōlelo ʻo ia.
ʻO ia ka mea i hoʻolilo ʻia ka mana Icelandic o ka burger i mea pipiʻi loa ma ka honua, kahi kuleana e paʻa pū ʻia e Switzerland a me Norewai kahi e uku ʻia ai he $ 5.75, e like me ka makamua The Bigist magazine ʻo 2009 Big Mac.
Ua hoʻoholo ʻia ka hoʻoholo e hoʻopau i ka franchise Icelandic me ka McDonald's Inc., i ʻōlelo ʻo Ogmundsson, ma hope o ka loiloi ʻana i kekahi mau mahina.
"ʻO ka paʻakikī hana kūikawā o ka hana ʻana i ka hana ma Iceland i hui pū ʻia me ke aniau kūpilikiʻi nui loa o ka ʻāina i mea pāpā kālā e hoʻomau i ka ʻoihana," i ʻōlelo ʻia e Theresa Riley, kahi haʻi ʻōlelo ma ke keʻena nui o McDonald ma Oak Brook, Illinois. "ʻO kēia mau pilikia paʻakikī ʻaʻole mākou i hoʻolālā e ʻimi i kahi hoa hou i Iceland."
ʻO McDonald's, ka hale ʻaina ʻo hamburger mea ʻai wikiwiki loa, i hōʻea i Reykjavik i ka makahiki 1993 ke hele nei ka ʻāina i kahi ala kiʻekiʻe o ka waiwai a hoʻonui.
ʻO ka mea mua i lawe i kahi nahu mai kahi Big Mac ma ka mokupuni ʻo ia ke Kuhina Nui ʻO David Oddsson. Ua lilo ʻo Oddsson i kiaʻāina no ka panakō kikowaena o ka ʻāina, ʻo Sedlabanki, kahi kūlana i kipaku ʻia ai ʻo ia e nā luna kau kānāwai i kēia makahiki i hala ma hope o ka hoʻopiʻi ʻana a ka lehulehu e pili ana i ka hiki ʻole iā ia ke pale aku i ka pilikia kālā o ʻIlia.
Hoʻolālā ʻo Lyst e wehe hou i nā hale kūʻai ma lalo o kahi inoa inoa hou, ʻo Metro, me ka hoʻohana ʻana i nā kumuwaiwai kūloko a hana a mālama i nā limahana 90 o ka franchise i kēia manawa.
Ua ʻōlelo ʻo Ogmundsson ʻaʻole paha e ʻimi ʻo Lyst e kiʻi hou i ka franchise a McDonald me Iceland e ʻumeʻume nei e hoʻi i kona wāwae ma hope o ka hoʻopilikia ʻana o ka hōʻaiʻē i kāna ʻōnaehana bank kaumaha, e hōʻino ana i ke koena o kāna hoʻokele waiwai, ʻOkakopa i hala.
"Manaʻo wau ʻaʻole e hiki ana kekahi mea e hoʻololi i ke kūlana i kekahi ʻano koʻikoʻi i nā makahiki e hiki mai ana," i ʻōlelo ʻo Ogmundsson.
ʻAʻole ia ka manawa mua o McDonald's, e hana nei i kēia manawa ma nā ʻāina he 119 a ʻeono o ka ʻāina, i puka aku i kahi ʻāina. ʻO kāna hale ʻaina hoʻokahi wale nō ma Barbados i pani ʻia ma hope o ʻeono mau mahina ma 1996 no ka lohi o ke kūʻai aku. I ka makahiki 2002, huki ka ʻoihana i nā ʻāina ʻehiku, e like me Bolivia, i loaʻa nā palena maikaʻi maikaʻi ʻole ma ke ʻano he ʻokiʻoki koina kūwaho.
